Marketing: Page 113
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Neighborhood Goods to waive in-store fees for brands impacted by the pandemic
The department store concept will collect a smaller percentage of their sales as well, in an attempt to get businesses up and running again.
By Tatiana Walk-Morris • April 15, 2020 -
Deep Dive
Why CPG marketers can't afford to go dark despite coronavirus risks
Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits.
By Peter Adams • April 14, 2020 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Pinterest adds new ‘shop’ tabs and curated style guides
The social platform made several upgrades to encourage shopping through its search function, as well as through user pins and boards.
By Tatiana Walk-Morris • April 9, 2020 -
Amazon confirms indefinite Prime Day postponement
Usually held in mid-July, the event will happen later this year, with dates varying by location, the company said.
By Daphne Howland • Updated July 23, 2020 -
Sponsored by FedEx Office
In step with your vendor: How to improve print cycle times
These tips will help you manage an efficient print process for your retail business.
April 6, 2020 -
Retrieved from Jennifer Baer on April 03, 2020Column
Retail Therapy: 'Stay the F* home'
Designer and illustrator Jennifer Baer reimagined vintage travel posters for a new era.
By Caroline Jansen • April 3, 2020 -
Gartner: 65% of CMOs are preparing for budget cuts
Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.
By Dianna Christie • April 2, 2020 -
Pinterest upgrades merchant services as shopping searches jump
The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.
By Robert Williams • March 31, 2020 -
E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness
With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.
By Robert Williams • March 31, 2020 -
Retrieved from McDonald's Brazil on March 27, 2020Column
Retail Therapy: McDonald's promotes social distancing
The fast-food chain in Brazil separated its iconic golden arches as a reminder for everyone to keep a safe distance during this time.
By Caroline Jansen • March 27, 2020 -
Why isn't this store closed?
Some retailers deeming themselves "essential" might think it's profitable to stay open during a pandemic. But they may be wrecking their reputations.
By Daphne Howland • March 27, 2020 -
RTW Retailwinds taps new CEO from within
Traci Inglis arrived from TechStyle Fashion Group last June as chief marketing and customer officer and succeeds Gregory Scott.
By Daphne Howland • March 20, 2020 -
Retrieved from Ikea on March 20, 2020Column
Retail Therapy: Ikea enters the streetwear scene
Designers like Balenciaga have used the retailer's iconic blue shopping bag as inspiration for products. Now, the furniture brand is selling its own accessories.
By Caroline Jansen • March 20, 2020 -
"Supreme Shibuya" by Michael Casim is licensed under CC BY 2.0Opinion
How the youth brand Supreme became a modern-day meme
The streetwear brand has shifted from conventional notions of what a brand should be, and others should take note, write Temple University's Jay Sinha and Kunal Duggal.
By Jay Sinha and Kunal Duggal • March 18, 2020 -
Consumer spend via chatbot to reach $142B by 2024
A new report by Juniper Research states that the technology can cut costs and drive sales by acting as a first point of consumer contact.
By Tatiana Walk-Morris • March 13, 2020 -
Retrieved from Pizza Hut Hong Kong via Facebook on March 13, 2020Column
Retail Therapy: Ikea creates larger-than-life pizza fixture
In a collaboration with Pizza Hut Hong Kong, the Swedish furniture retailer flatpacked a lifesize version of the tiny tables found inside pizza boxes.
By Caroline Jansen • March 13, 2020 -
Retrieved from Apple on November 28, 2017
Apple lets apps send ads as push notifications
Allowing opt-in marketing messages could help companies reach consumers amenable to push notifications, which have a low open rate due to clutter.
By Robert Williams • March 10, 2020 -
Victoria's Secret's split from L Brands
Un-Limited: How Les Wexner ruled retail for 6 decades
In a surprising turn, Wexner is leaving L Brands' board, cutting ties completely. Here's a timeline of the rise and fall of his empire.
By Daphne Howland , Kaarin Moore • Updated March 30, 2021 -
Nearly 80% of marketers want to work with microinfluencers
The shift comes as marketers seek clear metrics for assessing return on investment, according to a new report.
By Tatiana Walk-Morris • March 9, 2020 -
Crocs. Retrieved from https://www.prnewswire.com/news-releases/peeps-brand-hops-into-the-fashion-scene-with-all-new-crocs-collaboration-301015501.html.Column
Retail Therapy: Crocs hops into Easter
The shoe brand teamed up with Peeps, the maker of marshmallow bunnies and chicks, to create a one-of-a-kind take on the classic clog.
By Caroline Jansen • March 6, 2020 -
Home Depot holiday ads spur double-digital growth in app usage
The "how doers get more done" campaign displayed app features such as image recognition to identify repair parts, a product locator and in-store pickup.
By Robert Williams • March 2, 2020 -
Foot Locker plans 20 new power stores and 125 remodels in 2020
The moves are part of a $275 million investment in stores, digital and supply chain.
By Cara Salpini • Feb. 28, 2020 -
Column
Retail Therapy: Jif puts an end to decade-long debate
The peanut butter brand teamed up with Giphy, the animated image sharing platform, to settle the correct pronunciation of the word "Gif."
By Caroline Jansen • Feb. 28, 2020 -
Vimeo launches video editing tools for small businesses
The video platform is the latest company to roll out tools to support emerging merchants.
By Tatiana Walk-Morris • Feb. 27, 2020 -
J.C. Penney's chief customer officer steps down
Shawn Gensch was on the job less than a year, and was supposed to be a "vital component" of the executive team CEO Jill Soltau built.
By Ben Unglesbee • Feb. 26, 2020