It's been another weird week in retail. A bottle of wine went to space to age, Charmin developed a technology to make video call emergencies less awkward and Gwyneth Paltrow announced Goop would soon be hitting the seas.
This, and more, in this week's retail therapy.
For a wine that's out of this world, it'll cost you
While wine consumption actually decreased 3% in 2020, according to the International Organisation of Vine and Wine based in Paris, it sure feels like we've been emptying more bottles this past year. But that may be because new wines and products keep entering the market.
But a bottle being auctioned off by Christie's might take the cake. The bottle of Pétrus 2000 spent 14 months aboard the International Space Station to age.
"After spending almost 440 days in Space, or the equivalent of 300 trips to the moon, legendary Bordeaux wine Pétrus comes back having been transformed in a way which is, literally, out of this world," Nicolas Gaume, co-founder and CEO of Space Cargo Unlimited, said in a statement. "It is our conviction that there is no Planet B and we intend to pave the way for our future by leveraging microgravity and enticing accelerated natural evolutions in a spatial environment."
The space-aged wine — in addition to a bottle of "terrestrial" wine, a decanter, glasses and a corkscrew made from a meteorite — will be auctioned off where proceeds will go toward funding future space missions as well as supporting ongoing research.
But to get your hands on this out-of-this-world wine will cost you: Christie's listed the estimated price of the bottle at $1 million, according to The New York Times.
Charmin develops tech to make it easier to 'go'
It's likely that most of us, at some point in the last 14 months, have had to join a video call. And some of us have been on so many, the world needed to create a phrase for that dreaded feeling of hopping on another call: Zoom fatigue.
While many aspects of in-person meetings have been able to shift online fairly easily, some have been a little more, er, awkward. Thankfully, toilet paper brand Charmin developed a technology to make it a little easier.
Enter: the BRB Bot.
"Over the past year, the world around us has gone almost completely digital," the company said in a press release. "And yet, it's tougher than ever to do your 'business' without interrupting your business."
The desktop app, which is currently in beta, accesses a user's camera feed and uses machine learning, tone analysis and natural language processing to display real-time reactions during video calls, so your colleagues won't notice you've left to use the restroom.
While the idea seems good in theory, we can think of a couple of cringe-worthy scenarios none of us want to get ourselves into with this. Don't worry, though. Charmin said it currently has no plans on releasing the BRB Bot publicly.
Goop prepares to hit the seas
After being docked for over a year, cruise ships are starting to show signs of setting sail once more.
And because self-care has been of the utmost importance this past year, what better way to make your return to the seas than by boarding the Goop Cruise?
That's right, Gwyneth Paltrow's lifestyle brand has teamed up with Celebrity Cruises to join them aboard their new ship, Celebrity Beyond, the actress and founder said in an Instagram post.
Paltrow said in her post that Goop will be curating programming and fitness kits to enhance the cruise line's wellness experience.
"At goop, our curiosity leads us to explore different approaches to well-being and sends us around the world, reporting on the best places to eat, drink, engage, and unwind. Near the nexus of these interests, we came across Celebrity's mission to disrupt the traditional notion of being well-traveled," Paltrow said in a statement. "As Celebrity's new well-being advisor, I'll be working with my team at goop to bring onboard some of our favorite practices and tools for deepening well-being and joy."
Suite guests of the cruise will be able to engage with Paltrow and Goop's chief content officer, Elise Loehnen, through a Q&A, Celebrity Cruises said on its website.
The tie-up between Celebrity Cruises and Goop was first announced in early 2020, but as the coronavirus pandemic took hold, plans for the ship's departure were put on ice. At the time, the two announced the experience would be an 11-night retreat sailing through the Mediterranean.