Marketing: Page 106
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Retrieved from Mattel on May 01, 2020Column
Retail Therapy: Mattel turns real-life heroes into action figures
The collection includes nurses, doctors, EMTs, delivery drivers and grocery workers, and net proceeds will be donated to help healthcare professionals.
By Caroline Jansen • May 1, 2020 -
Allbirds steps into performance footwear market
On Tuesday, the DTC brand launched its first ever running shoe, propelling it into the athletics space.
By Cara Salpini • April 29, 2020 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Consumers still care about sustainability amid pandemic, report finds
Nearly half of consumers surveyed say the outbreak has made them more concerned about the environment, according to consulting firm Kearney.
By Jessi Devenyns • April 27, 2020 -
Column
Retail Therapy: Popeyes goes back to its roots with latest merch drop
The fast-food chain, which got its start in Louisiana, created fresh merch and a new menu item aimed at helping the community of New Orleans.
By Caroline Jansen • April 24, 2020 -
Walmart taps Target exec for chief marketer
William White is stepping in as CMO to replace Barbara Messing, who resigned last August after less than a year in the role.
By Ben Unglesbee • April 23, 2020 -
Retrieved from Google blog, "The Keyword" on April 22, 2020
Google Shopping lets merchants list products for free
The move is part of the search giant's growing bid to compete with Amazon and comes as retailers are relying on e-commerce amid mass store closures.
By Robert Williams • April 23, 2020 -
With shuttered stores and slashed budgets, retail marketers have only tough choices left
If retailers don't cut costs, they may not be able to pay for essential functions. But cut too deeply and it may be hard for brands to get back out.
By Cara Salpini • April 22, 2020 -
Retrieved from Vudu on April 21, 2020
Fandango buys streaming video service Vudu from Walmart
The deal complements Peacock, the ad-supported streaming service launched last week by Fandango parent NBCUniversal.
By Robert Williams • April 22, 2020 -
Grocers add live events, online classes and other virtual content
Retailers are providing shoppers with how-to videos, family activities and more to keep them entertained while stuck at home.
By Jessica Dumont • April 22, 2020 -
Foot Locker's Champs Sports, Eastbay build community around student athletes
In a move to raise money for COVID-19 relief efforts, the #NeverNotAnAthlete campaign asks students to share how they're working out during lockdown.
By Dianna Christie • April 21, 2020 -
Column
Retail Therapy: Busch is giving away the ultimate wedding gift
The Anheuser-Busch beer maker is giving away a year's worth of beer to 250 couples who have had to adjust plans for their big day due to the pandemic.
By Caroline Jansen • April 17, 2020 -
The tricky business of retail marketing in a pandemic
Even with most transactions frozen, this can be a good time to talk to customers, experts say. But retailers need to send the right message.
By Daphne Howland • April 16, 2020 -
Neighborhood Goods to waive in-store fees for brands impacted by the pandemic
The department store concept will collect a smaller percentage of their sales as well, in an attempt to get businesses up and running again.
By Tatiana Walk-Morris • April 15, 2020 -
Deep Dive
Why CPG marketers can't afford to go dark despite coronavirus risks
Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits.
By Peter Adams • April 14, 2020 -
Pinterest adds new ‘shop’ tabs and curated style guides
The social platform made several upgrades to encourage shopping through its search function, as well as through user pins and boards.
By Tatiana Walk-Morris • April 9, 2020 -
Amazon confirms indefinite Prime Day postponement
Usually held in mid-July, the event will happen later this year, with dates varying by location, the company said.
By Daphne Howland • Updated July 23, 2020 -
Sponsored by FedEx Office
In step with your vendor: How to improve print cycle times
These tips will help you manage an efficient print process for your retail business.
April 6, 2020 -
Retrieved from Jennifer Baer on April 03, 2020Column
Retail Therapy: 'Stay the F* home'
Designer and illustrator Jennifer Baer reimagined vintage travel posters for a new era.
By Caroline Jansen • April 3, 2020 -
Gartner: 65% of CMOs are preparing for budget cuts
Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.
By Dianna Christie • April 2, 2020 -
Pinterest upgrades merchant services as shopping searches jump
The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.
By Robert Williams • March 31, 2020 -
E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness
With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.
By Robert Williams • March 31, 2020 -
Retrieved from McDonald's Brazil on March 27, 2020Column
Retail Therapy: McDonald's promotes social distancing
The fast-food chain in Brazil separated its iconic golden arches as a reminder for everyone to keep a safe distance during this time.
By Caroline Jansen • March 27, 2020 -
Why isn't this store closed?
Some retailers deeming themselves "essential" might think it's profitable to stay open during a pandemic. But they may be wrecking their reputations.
By Daphne Howland • March 27, 2020 -
RTW Retailwinds taps new CEO from within
Traci Inglis arrived from TechStyle Fashion Group last June as chief marketing and customer officer and succeeds Gregory Scott.
By Daphne Howland • March 20, 2020 -
Retrieved from Ikea on March 20, 2020Column
Retail Therapy: Ikea enters the streetwear scene
Designers like Balenciaga have used the retailer's iconic blue shopping bag as inspiration for products. Now, the furniture brand is selling its own accessories.
By Caroline Jansen • March 20, 2020