Marketing: Page 106


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    Retrieved from Mattel on May 01, 2020
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    Retail Therapy: Mattel turns real-life heroes into action figures

    The collection includes nurses, doctors, EMTs, delivery drivers and grocery workers, and net proceeds will be donated to help healthcare professionals.

    By May 1, 2020
  • A marketing photo from the launch of Allbirds' first performance running shoe, the Dasher
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    Courtesy of Allbirds
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    Allbirds steps into performance footwear market

    On Tuesday, the DTC brand launched its first ever running shoe, propelling it into the athletics space.

    By April 29, 2020
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Consumers still care about sustainability amid pandemic, report finds

    Nearly half of consumers surveyed say the outbreak has made them more concerned about the environment, according to consulting firm Kearney.

    By Jessi Devenyns • April 27, 2020
  • Promotional still from Popeyes 'NOLA STRONG' push to support that people of New Orleans, which launched on April 21
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    Courtesy of Popeyes
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    Retail Therapy: Popeyes goes back to its roots with latest merch drop

    The fast-food chain, which got its start in Louisiana, created fresh merch and a new menu item aimed at helping the community of New Orleans.

    By April 24, 2020
  • Walmart taps Target exec for chief marketer

    William White is stepping in as CMO to replace Barbara Messing, who resigned last August after less than a year in the role. 

    By April 23, 2020
  • Google stops charging merchants to list products
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    Retrieved from Google blog, "The Keyword" on April 22, 2020
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    Google Shopping lets merchants list products for free

    The move is part of the search giant's growing bid to compete with Amazon and comes as retailers are relying on e-commerce amid mass store closures.

    By Robert Williams • April 23, 2020
  • With shuttered stores and slashed budgets, retail marketers have only tough choices left

    If retailers don't cut costs, they may not be able to pay for essential functions. But cut too deeply and it may be hard for brands to get back out.

    By April 22, 2020
  • Vudu ad-supported streaming
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    Retrieved from Vudu on April 21, 2020
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    Fandango buys streaming video service Vudu from Walmart

    The deal complements Peacock, the ad-supported streaming service launched last week by Fandango parent NBCUniversal.

    By Robert Williams • April 22, 2020
  • Northgate Gonzales multimedia platform
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    Courtesy of Northgate Gonzales Market
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    Grocers add live events, online classes and other virtual content

    Retailers are providing shoppers with how-to videos, family activities and more to keep them entertained while stuck at home.

    By Jessica Dumont • April 22, 2020
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    Cara Salpini for Retail Dive
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    Foot Locker's Champs Sports, Eastbay build community around student athletes

    In a move to raise money for COVID-19 relief efforts, the #NeverNotAnAthlete campaign asks students to share how they're working out during lockdown.

    By Dianna Christie • April 21, 2020
  • Busch makes up for canceled 2020 weddings
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    Courtesy of Busch Beer
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    Retail Therapy: Busch is giving away the ultimate wedding gift

    The Anheuser-Busch beer maker is giving away a year's worth of beer to 250 couples who have had to adjust plans for their big day due to the pandemic.

    By April 17, 2020
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    Daphne Howland/Retail Dive
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    The tricky business of retail marketing in a pandemic

    Even with most transactions frozen, this can be a good time to talk to customers, experts say. But retailers need to send the right message.

    By April 16, 2020
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    Neighborhood Goods
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    Neighborhood Goods to waive in-store fees for brands impacted by the pandemic

    The department store concept will collect a smaller percentage of their sales as well, in an attempt to get businesses up and running again.

    By Tatiana Walk-Morris • April 15, 2020
  • No toilet paper at Costoco Downtown
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    The image by GoToVan is licensed under CC BY 2.0
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    Deep Dive

    Why CPG marketers can't afford to go dark despite coronavirus risks

    Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits.

    By Peter Adams • April 14, 2020
  • Pinterest shopping features.
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    Courtesy of Pinterest
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    Pinterest adds new ‘shop’ tabs and curated style guides

    The social platform made several upgrades to encourage shopping through its search function, as well as through user pins and boards.

    By Tatiana Walk-Morris • April 9, 2020
  • Amazon confirms indefinite Prime Day postponement

    Usually held in mid-July, the event will happen later this year, with dates varying by location, the company said.

    By Updated July 23, 2020
  • Sponsored
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    Permission granted by FedEx
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    Sponsored by FedEx Office

    In step with your vendor: How to improve print cycle times

    These tips will help you manage an efficient print process for your retail business.

    April 6, 2020
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    Retrieved from Jennifer Baer on April 03, 2020
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    Retail Therapy: 'Stay the F* home'

    Designer and illustrator Jennifer Baer reimagined vintage travel posters for a new era.

    By April 3, 2020
  • Gartner: 65% of CMOs are preparing for budget cuts

    Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

    By Dianna Christie • April 2, 2020
  • PInterest upgrades merchant services as shopping searches jump
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    Courtesy of Pinterest
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    Pinterest upgrades merchant services as shopping searches jump

    The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.

    By Robert Williams • March 31, 2020
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    Permission granted by e.l.f. Cosmetics
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    E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness

    With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.

    By Robert Williams • March 31, 2020
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    Retrieved from McDonald's Brazil on March 27, 2020
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    Retail Therapy: McDonald's promotes social distancing

    The fast-food chain in Brazil separated its iconic golden arches as a reminder for everyone to keep a safe distance during this time.

    By March 27, 2020
  • Why isn't this store closed?

    Some retailers deeming themselves "essential" might think it's profitable to stay open during a pandemic. But they may be wrecking their reputations.

    By March 27, 2020
  • RTW Retailwinds taps new CEO from within

    Traci Inglis arrived from TechStyle Fashion Group last June as chief marketing and customer officer and succeeds Gregory Scott.

    By March 20, 2020
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    Retrieved from Ikea on March 20, 2020
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    Retail Therapy: Ikea enters the streetwear scene

    Designers like Balenciaga have used the retailer's iconic blue shopping bag as inspiration for products. Now, the furniture brand is selling its own accessories.

    By March 20, 2020