Macy's parade is on, but only on television

The pandemic forced the retailer to work with New York City officials to figure out how to safely stage the event in and around Herald Square.

By Daphne Howland • Sept. 15, 2020

Wayfair launches branded credit cards

One Mastercard and one private label credit card will reward the furniture retailer's shoppers as its sales catch a boost from the pandemic.

By Tatiana Walk-Morris • Sept. 15, 2020

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Tractor Supply to help fund rural internet access

The retailer, which recently reported triple-digit e-commerce sales growth, is pledging $1 every time its app is downloaded. 

By Tatiana Walk-Morris • Sept. 14, 2020

Louis Vuitton, Puma dress up for TikTok Fashion Month

Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.

By Robert Williams • Sept. 11, 2020

Retail Therapy: Babe Wine resolves live sports FOMO with new candles

The brand's latest product drop was inspired by in-person football games and includes scents like Hashtag Field Goal, Jockstrap and $18 Nachos.

By Caroline Jansen • Sept. 11, 2020

Consumers form loyalties to new brands they bought in quarantine, survey finds

Some of the new shopping habits formed during the pandemic could endure, providing opportunities for marketers, Bazaarvoice found.

By Robert Williams • Sept. 9, 2020

Kohl's revamps loyalty program

The retailer is rolling 30 million of its current loyalty members into a more streamlined structure. 

By Kaarin Moore • Sept. 8, 2020

What's in a flagship?

A lot of retailers need to close more stores, and many are. But what about the ones meant to showcase their brands? It depends.

By Daphne Howland • Sept. 8, 2020

Retail Therapy: Red Wing reimagines the Labor Day promo

To help unemployed U.S. workers, the shoe brand called on other companies to put aside deals and discounts this holiday and promote open jobs.

By Caroline Jansen • Sept. 4, 2020

With new menswear hire, Nordstrom tackles a major weakness

Former Highsnobiety Editorial Director Jian DeLeon arrives as S&P Global Ratings downgraded the retailer, citing lasting impacts from the pandemic.

By Daphne Howland • Sept. 4, 2020

Target adds premium products to its Good & Gather line

Good & Gather Signature has launched with 60 items, which will help bring the private label line to nearly 2,000 total products by the fall.

By Krishna Thakker • Sept. 3, 2020

Nike unveils first maternity collection

Launching Sept. 17, the line will focus on four "essentials," and furthers the retailer's strategy of catering to female customers.

By Cara Salpini • Sept. 2, 2020

What the future of TikTok means for retail

Brands should be prepared to pivot their marketing efforts if the platform is banned or acquired. 

By Tatiana Walk-Morris • Sept. 2, 2020

Back-to-school shoppers are showing up after all, study shows

Mass merchants, Best Buy and even office retailers saw foot traffic upticks in August, after steeper declines last month, according to Placer.ai.

By Daphne Howland • Sept. 1, 2020

Walmart to launch its Walmart+ membership service

The retailer's answer to Amazon's Prime touts its store base as well as fuel and Scan & Go perks. 

By Ben Unglesbee • Sept. 1, 2020

Neiman Marcus replaces Fall Book with digital content campaign

Customers can shop through editorial stories about product inspiration, designer collections and the season's trends via the digital experience.

By Tatiana Walk-Morris • Aug. 31, 2020

Kantar: Back-to-school advertising drops 70% on national TV

Only six retailers are advertising nationally this year, compared with 100 in 2019, and the tone has changed to highlight personal safety and logistics.

By Robert Williams • Aug. 31, 2020

Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity

The deal has the potential to seriously shake up the digital media sector, as Walmart would gain access to a powerful wedge against rivals like Amazon. 

By Peter Adams • Aug. 28, 2020

Retail Therapy: Lowe's project runway

In an unexpected move, the home improvement retailer is partnering with New York Fashion Week designers to help create backdrops for the outdoor shows.

By Cara Salpini • Aug. 28, 2020

Anthropologie wedding brand BHLDN launches plus assortment

The retailer has joined several digital upstarts in offering extended sizes for brides and bridesmaids, a path to a greater share of a shaken market.

By Daphne Howland • Aug. 25, 2020

Report: Nike shutting down 9 wholesale accounts in shift to DTC

Among those closing are Belk, Dillard's and Zappos, according to an analyst note from Susquehanna Financial Group.

By Cara Salpini • Aug. 25, 2020

Mobile ad spend jumps 71% amid pandemic recovery: study

In-app ad spend on private marketplaces soared 391% during the period, outpacing the strong 52% gain for the mobile web, per PubMatic.

By Robert Williams • Aug. 25, 2020

Retail Therapy: Brach's looks for a spot at the Thanksgiving table

The candy brand recently released turkey dinner-inspired candy corn, including flavors like green bean, roast turkey, stuffing and cranberry sauce.

By Caroline Jansen • Aug. 21, 2020

E.l.f. seeks brand ambassadors for TikTok reality show

The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."

By Robert Williams • Aug. 18, 2020

Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds

Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season.

By Dianna Christie • Aug. 17, 2020