Holidays: Page 39
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Majority of consumers to shop in-store during the holidays
Shoppers anticipate spending more than last year, with more money going toward gift cards, an ICSC report finds.
By Tatiana Walk-Morris • Oct. 15, 2019 -
Sponsored by Klaviyo
Why segmentation and personalization must be part of your holiday marketing strategy
With the busiest sales time of the year approaching for most brands, it’s critical to have a holiday game plan to ensure your brand stands out in order to drive success.
By Katie Tierney • Oct. 15, 2019 -
Explore the Trendline➔
Getty Images
TrendlineHow retailers can win over shoppers during the holidays
Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.
By Retail Dive staff -
6 ways retailers can win the holidays
It's a high stakes year, as retailers have closed nearly 7,300 stores thus far and 28 retailers are facing bankruptcy in the next 12 months.
By Kaarin Moore • Oct. 14, 2019 -
Women plan to shop online, on mobile this holiday season
Survey results from daVinci Payments show women intend to keep holiday spending consistent with last year's.
By Lisa Rowan • Oct. 11, 2019 -
Retailers spent 6% less on holiday ads in 2018
Social media and digital advertising took the lead in spending growth.
By Tatiana Walk-Morris • Oct. 11, 2019 -
Walgreens partners with FedEx on returns in preparation for peak season
Customers will be able to print return labels and have packages shipped from 7,300 Walgreens locations.
By Morgan Forde • Oct. 9, 2019 -
Consumers looking for 'responsible' retailers this holiday season
Eighty-five percent of shoppers will spend the same or more than last year, per Accenture's 2019 Holiday Shopping Survey.
By Lisa Rowan • Oct. 9, 2019 -
PwC: 54% of consumers to shop online for the holidays
Amazon continues to lead product searches, but its influence is declining, according to the report.
By Tatiana Walk-Morris • Oct. 8, 2019 -
NRF forecasts strong holiday season, despite tariffs
The retail trade association expects holiday sales to grow between 3.8% and 4.2% over last year.
By Lisa Rowan • Oct. 4, 2019 -
Deep Dive
Could shoppers' money troubles spoil the holidays?
Consumers are wobbling financially, and their debt doesn't help.
By Daphne Howland • Oct. 4, 2019 -
Are retailers doomed for more outages this holiday season?
J. Crew, Lowe's and Walmart experienced tech glitches or crashes last Black Friday. Experts weigh in on how companies can prevent a repeat this year.
By Caroline Jansen • Oct. 3, 2019 -
Opinion
Black Friday: Influencer marketing tips to add to your shopping list
Work early, partner with influencers you trust and focus on the right kind of content, Magda Houalla, head of brand strategy at AspireIQ, writes.
By Magda Houalla • Oct. 2, 2019 -
Sponsored by Omnisend
Top nine ways to prepare your Black Friday marketing strategy
There’s no denying, Black Friday is the biggest shopping holiday of the year. Is your ecommerce store prepared?
Oct. 1, 2019 -
Tariffs threaten to dampen holiday spending
Retailers have little room for error at a time when consumer confidence is showing cracks, an AlixPartners study finds.
By Daphne Howland • Sept. 27, 2019 -
Halloween spending to reach near-record highs
Shoppers plan to spend an average of $86.27 on costumes, decor and candy.
By Lisa Rowan • Sept. 26, 2019 -
Happy Returns expands partnership with World Market
The returns facilitator will be available at all 276 store locations in time for the holiday season, which can serve as both boon and burden for retailers.
By Lisa Rowan • Sept. 24, 2019 -
Deep Dive
Who's hiring for the 2019 holiday season?
American Eagle said it plans to hire nearly 10,000 part-time, seasonal employees, compared to the 22,000 it announced last year.
By Caroline Jansen , Kaarin Moore , Daphne Howland , Cara Salpini , Ben Unglesbee • Updated Oct. 16, 2019 -
Despite economic concerns, shoppers to spend more on 2019 holidays
Millennials plan to spend 15% more than the average shopper and 25% more than baby boomers, an OpenX Technologies report found.
By Tatiana Walk-Morris • Sept. 24, 2019 -
Majority of consumers plan to return holiday gifts
A new Oracle Retail survey shows many shoppers visiting physical stores for both purchases and returns.
By Lisa Rowan • Sept. 23, 2019 -
Macy's to make same-day delivery free in 30 markets, for a limited time
Starting Oct. 1, the department store is eliminating the service's $8 fee, and that could be a key differentiator this holiday season.
By Daphne Howland • Sept. 19, 2019 -
Holiday sales growth could top 5%
Early prognostications of the retail season are coming in fairly robust, but some are accompanied by nerve-wracking asterisks.
By Daphne Howland • Sept. 17, 2019 -
Walmart, Target could lose holiday customers to Amazon
Consumers care most about price, product quality, promotions and product availability, according to a study from Coresight Research.
By Tatiana Walk-Morris • Sept. 4, 2019 -
Sponsored by Omnisend
Five Black Friday statistics to help you prepare 2019 holiday campaigns
It's never too early to start preparing for the biggest shopping event of the year: Black Friday. What's the best way to prepare for 2019? Examine the best performing campaigns of 2018.
Sept. 3, 2019 -
Gen Z to shop in-store for the holidays
But most shoppers will rely on a mobile device to help them make purchasing decisions, according to a new survey.
By Tatiana Walk-Morris • July 31, 2019 -
Coresight: Back-to-school sales to grow up to 2.5%
The estimates, based on positive economic indicators, are sunnier than those of the National Retail Federation, but also represent a slowdown in growth.
By Ben Unglesbee • July 29, 2019