DTC

  • Storefront of Abercrombie & Fitch in a mall. Store windows on the left and right have mannequins wearing long pants and shirts.
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    Courtesy of Abercrombie & Fitch
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    Column

    The Weekly Closeout: Pacsun names CFO, Abercrombie posts ‘record’ Q2 net sales

    The teen retailer hired BowFlex, Inc. veteran Aina Konold, while the apparel company saw sales increase 21% year over year to $1.1 billion.

    By Retail Dive Staff • Aug. 30, 2024
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    A slowing women’s business is hurting Lululemon’s growth

    While CEO Calvin McDonald said the Breezethrough leggings debacle had a “negligible impact” on its sales, the brand continues to suffer from other merchandise misses.

    By • Aug. 30, 2024
  • Explore the Trendline➔
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    Burst via Pexels
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    Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • Exterior of a Bonobos store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    What lies ahead for Bonobos under new ownership

    The DTC darling has changed hands several times over the past decade. Does that matter?

    By • Aug. 28, 2024
  • A person with long blond hair smiles, sitting sideways in a director-style chair. Water and far-off trees are in the background.
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    Courtesy of HeyDude
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    Heydude taps Sydney Sweeney for campaign emphasizing comfort

    The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.

    By • Aug. 26, 2024
  • A Purple Innovation mattress.
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    Courtesy of Purple Innovation
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    Purple lays off corporate staff as it plots factory closures

    The mattress retailer cut an unspecified number of jobs this month and is closing two manufacturing sites in Utah.

    By Kate Magill • Aug. 26, 2024
  • A person, Dolly Parton, is seen from behind holding a lipstick and sitting in chair that reads "Dolly" across the back.
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    Courtesy of Dolly Parton
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    Dolly Parton launches beauty line

    A collection of four lipsticks is available online now, with a full in-store rollout scheduled to begin in 2025.

    By Lara Ewen • Aug. 26, 2024
  • Three people standing near each other wearing apparel items from Hollister's Collegiate Graphics Shop collection
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    Courtesy of Hollister
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    Column

    The Weekly Closeout: Amazon’s October sales event returns and Hollister goes back to school

    The e-commerce giant is prepping for its unofficial holiday kickoff event, while the apparel brand launched a collection featuring over 30 U.S. universities.

    By Retail Dive Staff • Aug. 23, 2024
  • Two people sit on an Avocado mattress
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    Courtesy of Avocado Green Mattress
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    Avocado Green Brands names COO, builds out leadership team

    The sustainability-focused mattress company named Matthew Anderson as its chief operating officer, among other personnel announcements. 

    By • Aug. 23, 2024
  • A person doing a squat while holding weights and following an instructional Peloton video, with the exercise brand's Peloton Bike also in view.
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    Permission granted by Peloton
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    Peloton projects nearly 10% sales decline for the year

    CFO Liz Coddington expects “softness” in connected fitness demand in the medium term, but remains optimistic about the category’s growth potential.

    By • Aug. 22, 2024
  • A person in a black dress stands and smiles at the camera.
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    Courtesy of Universal Standard
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    Q&A

    Universal Standard’s CEO talks inclusivity, legacy and brand-building

    As Polina Veksler expands her business, she also wants to push the fashion industry to be more size inclusive.

    By Lara Ewen • Aug. 22, 2024
  • Four white sneakers with contrasting dark stripes are posed on a tri-tone background.
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    Courtesy of Unified Commerce Group
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    Steve Madden sells Greats to Unified Commerce Group

    The upscale sneaker label will join apparel brands Frank And Oak and Spiritual Gangster on the growing retail platform.

    By Lara Ewen • Aug. 21, 2024
  • A Perigold room with a staircase in the background.
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    Courtesy of Perigold
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    Wayfair’s Perigold banner to open first physical store

    The move comes about three years after Wayfair said it would open locations for each of its five brands, which also include Joss & Main and Birch Lane.

    By Tatiana Walk-Morris • Aug. 21, 2024
  • Snoop Dogg and Warren G. sit around a Solo Stove at night.
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    Courtesy of Solo Stove
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    Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

    The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

    By Sara Karlovitch • Aug. 21, 2024
  • Founder Sara Blakely leaning back in a chair and wearing a pair of Sneex shoes.
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    Courtesy of Sneex
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    Spanx founder launches shoe brand Sneex

    Three years after selling a majority stake in her shapewear brand to Blackstone, Sara Blakely has set out to reimagine high heels.

    By • Aug. 20, 2024
  • Basketball star Steph Curry holds a basketball with Under Armour founder Kevin Plank.
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    Courtesy of Under Armour
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    Deep Dive

    Kevin Plank can’t let go of Under Armour. Is that hampering a turnaround?

    Three CEOs have come and gone in the four years since Plank stepped down. Now, the sportswear brand’s founder is back with another plan to revive the brand amid flagging sales and relevance.

    By • Aug. 19, 2024
  • A person in midair for an Allbirds campaign
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    Courtesy of Allbirds
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    Q&A

    Allbirds chief marketer on why brand building is key to the company’s turnaround plan

    Kelly Olmstead discusses how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for the business.

    By Peter Adams • Aug. 14, 2024
  • Zendaya for sneaker brand On
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    Courtesy of On
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    Like Nike before it, On plans to grow margins via DTC sales

    A nine-fold boost to profits in Q2 nevertheless missed some analysts’ expectations, as margins inched up only slightly.

    By • Aug. 13, 2024
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
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    Permission granted by Grove Collaborative
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    In latest effort to trim costs, Grove Collaborative switches to Shopify

    The sustainably-minded consumer products company reported expanded margins and narrowed losses in Q2, but sales and active customers declined.

    By • Aug. 13, 2024
  • Funko's headquarters office in Everett, Washington at sunset
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    The image by Cindy Shebley is licensed under CC BY 2.0
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    Funko delivers first sales growth, profit in almost 2 years

    Yves LePendeven, who was serving as acting CFO since March, was also named to take over the role permanently.

    By • Aug. 9, 2024
  • Madison Reed founder Amy Errett sits at the center of a group of four University of Connecticut women's basketball players.
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    Permission granted by Madison Reed
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    Madison Reed taps Paige Bueckers, other UConn basketball players to star in latest campaign

    The beauty brand said it plans to use the athletes’ star power to support a new hair color product launch through brand ambassador partnerships.

    By • Aug. 9, 2024
  • A sign above an eyewear store reads "Warby Parker."
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    Daphne Howland/Retail Dive
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    Warby Parker notches highest e-commerce growth in 13 quarters

    With e-commerce revenue growth of 4.4% in Q2, the DTC eyewear brand is making progress against the goals it outlined at the start of the year.

    By • Aug. 9, 2024
  • Closeup of a store sign on a building.
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    Denton Harryman. (2022). "The Allbirds store in the SouthEnd district new uptown Charlotte." [Photograph]. Retrieved from Flickr.
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    Store closures a factor in Allbirds Q2 sales nosedive

    Executives said new designs are performing well, but the DTC footwear brand’s sales fell 27% in the period.

    By • Aug. 8, 2024
  • Liquid Death animated character
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    Retrieved from Liquid Death on August 01, 2024
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    Q&A

    How Liquid Death cuts through marketing noise without big media buys

    Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.

    By Chris Kelly • Aug. 6, 2024
  • Rihanna wearing Savage X Fenty products.
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    Courtesy of Savage X Fenty
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    Rihanna’s Savage X Fenty picks Nordstrom as first US retail partner

    The tie-up will put products in 16 of the department store’s locations and on its website.

    By Tatiana Walk-Morris • Aug. 2, 2024
  • Fred Segal storefront
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    Courtesy of Fred Segal
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    Column

    The Weekly Closeout: Fred Segal closes remaining stores and Foxtrot plots its comeback

    Los Angeles fashion loses a retail icon and after abruptly closing stores this spring, Foxtrot team members promise a return to the company’s roots.

    By Retail Dive Staff • Aug. 2, 2024