DTC


  • This is the cover image for the podcast series "How Retailers Are Moving Beyond Coupons and Loyalty Points"
    Image attribution tooltip
    Alyssa Eskel-Martin/Retail Dive
    Image attribution tooltip
    Sponsored by Talon.One

    [PODCAST] Redefining Incentives: How Retailers Are Moving Beyond Coupons and Loyalty Points

    Listen to this three-part podcast series, find out how incentive approaches are changing and what retail innovators are doing differently.

    By Retail Dive's studioID • March 4, 2024
  • Olipop's imagery for its new "senior soda consultant" job posting.
    Image attribution tooltip
    Courtesy of Olipop
    Image attribution tooltip

    Olipop seeks best friend creator duo for expenses-paid national tour

    The brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.

    By Jessica Deyo • March 1, 2024
  • Trendline

    The direct-to-consumer landscape in retail

    More mature brands are pursuing exit strategies and expanding their reach, while traditional retailers are increasingly shifting to a DTC model.

    By Retail Dive staff
  • Katie Ledecky, Athleta's newest member of its Power of She initiative
    Image attribution tooltip
    Courtesy of Athleta
    Image attribution tooltip

    Athleta signs 5-year partnership with Katie Ledecky

    The brand added the Olympic swimmer as the newest member of its Power of She Collective and debuted the “Find your Movement” campaign.

    By Howard Ruben • March 1, 2024
  • Lovevery launches mobile app and secures $100M funding round.
    Image attribution tooltip
    Courtesy of Lovevery
    Image attribution tooltip

    Children’s brand Lovevery launches in Singapore

    The expansion comes about a year after the children’s toy and educational company entered Australia.

    By Howard Ruben • Feb. 29, 2024
  • A sign marks the location of a Warby Parker store on September 29, 2021 in Chicago, Illinois.
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Warby Parker eyes 40 new stores as it closes 2023 with revenue up 12%

    The vision brand, which operates 237 stores, still sees the opportunity for at least 900 locations, but wants its e-commerce business to return to growth.

    By Feb. 28, 2024
  • Nutrafol Skin
    Image attribution tooltip
    Courtesy of Nutrafol
    Image attribution tooltip

    Nutrafol launches supplement targeting acne

    Nutrafol Skin marks a category expansion and comes after the company inked a wholesale deal with Sephora.

    By Howard Ruben • Feb. 28, 2024
  • Supergoop Glowscreen launch
    Image attribution tooltip
    Permission granted by Supergoop
    Image attribution tooltip

    Supergoop taps JLo Beauty vet as next CEO

    The skin care brand named Lisa Sequino as chief executive, succeeding Amanda Baldwin, who left to head Olaplex.

    By Howard Ruben • Feb. 27, 2024
  • Boxes of Merrell shoes are stacked inside a store.
    Image attribution tooltip
    The image by Kzoo Cowboy is licensed under CC BY 2.0
    Image attribution tooltip

    Wolverine sees 20.8% revenue slip in Q4

    The Merrell and Sweaty Betty owner is expecting further declines in the 2024 fiscal year.

    By Laurel Deppen • Feb. 27, 2024
  • A person using a razor to shave someone's lower back
    Image attribution tooltip
    Courtesy of Billie
    Image attribution tooltip

    Billie launches campaign centered around ‘unexpected reasons to shave’

    From pole dancing to tattoo prep, the campaign aims to highlight the effectiveness of the brand’s razor starter kit.

    By Howard Ruben • Feb. 26, 2024
  • Glossier CEO Kyle Leahy speaking during the National Retail Federation's Big Show in January 2024.
    Image attribution tooltip
    Courtesy of The National Retail Federation
    Image attribution tooltip

    What 8 DTC brands are talking about in 2024

    From Glossier to On, executives shared insights into what brands are facing during the National Retail Federation’s Big Show and the ICR conference.

    By , Feb. 26, 2024
  • Milk Makeup products
    Image attribution tooltip
    Permission granted by Waldencast
    Image attribution tooltip

    Waldencast taps Huda Beauty co-founder to join its new creative council

    The Milk Makeup and Obagi parent company launched the seven-person council to help it identify industry trends to meet customer needs.

    By Howard Ruben • Feb. 23, 2024
  • A collage of various dolls and doll accessories, mostly in shades of pink, with the words "Barbie The Movie" in the center.
    Image attribution tooltip
    Courtesy of Mattel
    Image attribution tooltip
    Column

    The Weekly Closeout: Mattel taps new head of dolls and will VF Corp sell one of its biggest brands?

    Krista Berger is the new senior vice president of Barbie and will lead the dolls division at the toy company. Meanwhile, the apparel conglomerate is reviewing its brand assets. 

    By Retail Dive Staff • Feb. 23, 2024
  • Wayfair’s revenue inches up 0.4% in Q4 as the home category remains challenged

    The online home goods retailer called 2023 the “Year of the Reset” as it turned to layoffs, among other things, to cut costs.

    By Feb. 22, 2024
  • From left, The Citizenry co-founders Carly Nance and Rachel Bentley, and Havenly CEO Lee Mayer
    Image attribution tooltip
    Courtesy of Havenly
    Image attribution tooltip

    Havenly to acquire The Citizenry

    The deal marks the third acquisition in two years for Havenly, which also bought Interior Define and The Inside.

    By Howard Ruben • Feb. 22, 2024
  • Iskra Lawrence modeling items from Cupshe's Spring Slow collection
    Image attribution tooltip
    Courtesy of Cupshe
    Image attribution tooltip

    Cupshe partners with model and body acceptance advocate Iskra Lawrence

    The collaboration will promote the brand’s Spring Glow collection, featuring 37 products such as one-piece suits, bikinis and cover-ups.

    By Howard Ruben • Feb. 21, 2024
  • A person slices a Meati Crispy Cutlet on a white cutting board that sits on a coral-colored counter.
    Image attribution tooltip
    Courtesy of Meati Foods
    Image attribution tooltip

    Meati Foods shuffles C-suite amid layoffs

    Recently appointed CFO Phil Graves will take over as CEO as the company reduces its workforce by 13%.

    By Elizabeth Flood • Feb. 21, 2024
  • Zero sugar, no sugar written out
    Image attribution tooltip
    nito100 via Getty Images
    Image attribution tooltip

    Zevia taps new CFO amid growth push

    The CFO swap comes as Zevia fights to bolster growth amid financial challenges and competitive demand for healthier beverages.

    By Grace Noto • Feb. 21, 2024
  • Two pairs of Brunt boots
    Image attribution tooltip
    Courtesy of Brunt
    Image attribution tooltip

    Workwear brand Brunt adds nearly 2 dozen wholesale partners

    The distribution expansion will bring the DTC boot and apparel brand’s products to over 110 stores by the end of the year.

    By Howard Ruben • Feb. 20, 2024
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Nike to lay off more than 1,600 employees

    On the heels of a cost-savings plan announced in December, the activewear giant confirmed it plans to cut about 2% of its total workforce.

    By Feb. 16, 2024
  • Spanx's brand campaign shown in a London tube station.
    Image attribution tooltip
    Permission granted by Spanx
    Image attribution tooltip

    Spanx launches first brand campaign in London

    The campaign will feature body activist, author, model and beauty brand founder Charli Howard and be displayed across London’s tube stations.

    By Howard Ruben • Feb. 16, 2024
  • Electrolyte packets from Liquid Death.
    Image attribution tooltip
    Permission granted by Liquid Death
    Image attribution tooltip

    Liquid Death expands into electrolyte drink mixes

    The launch allows the fast-growing canned water and tea maker to enter a new category and further build out its healthy beverage platform.

    By Christopher Doering • Feb. 16, 2024
  • John Legend applying a Loved01 product.
    Image attribution tooltip
    Courtesy of Loved01
    Image attribution tooltip

    John Legend’s Loved01 personal care brand launches on Amazon

    The one-year-old brand is joining others in expanding to the e-commerce platform to reach more customers.

    By Howard Ruben • Feb. 15, 2024
  • Navy blue luggage cases are next to two palm plants on a roof
    Image attribution tooltip
    Permission granted by Away
    Image attribution tooltip

    Away lays off 25% of internal staff

    The DTC luggage brand is undergoing a reorganization that also includes "the elimination of a traditional executive team structure.”

    By Feb. 14, 2024
  • foxtrot
    Image attribution tooltip
    Permission granted by Foxtrot
    Image attribution tooltip

    Foxtrot parent company names new CEO

    Rob Twyman, a grocery veteran who worked for decades at Whole Foods, succeeds Liz Williams, who held the role for just under a year.

    By Jessica Loder • Feb. 14, 2024
  • 11 digitally native retailers that could file for bankruptcy in 2024

    While off to a slower start than 2023, filings are expected to continue in the industry, especially among many direct-to-consumer brands.

    By Feb. 14, 2024