DTC: Page 68
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Courtesy of Glossier
Glossier's first store opening of 2022 is in Miami
The Florida store becomes the beauty brand's fourth permanent brick-and-mortar location as the company expands its offline footprint.
By Cara Salpini • March 25, 2022 -
Courtesy of Victoria's Secret & Co.
Victoria's Secret takes $18M stake in California swimwear brand Frankies Bikinis
The lingerie maker said the investment furthers an effort to support innovative, inclusive and women-led brands.
By Daphne Howland • March 25, 2022 -
Trendline
How the purpose of stores is evolving
Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.
By Retail Dive staff -
Courtesy of Purple
Purple hires first chief innovation officer
Jeff Hutchings joins the DTC mattress brand with more than 20 years of experience, including at Skullcandy and Harman International.
By Tatiana Walk-Morris • March 23, 2022 -
Courtesy of Nike
Continuing with its DTC pivot, Nike plans stand-alone Jordan stores
Wholesale is still key to the company's strategy, CEO John Donahoe said, emphasizing that Foot Locker is "a large and important partner."
By Cara Salpini • March 22, 2022 -
Courtesy of Allbirds
Allbirds opens store in New York's Flatiron District
The DTC brand's brick-and-mortar expansion comes as losses at the company continue to grow.
By Tatiana Walk-Morris • March 22, 2022 -
Courtesy of On Holding
As it plots 'significant expansion,' On will partner with Dick's and launch new products
The running brand plans to vastly increase its product offerings in the running, outdoor and lifestyle categories.
By Cara Salpini • March 21, 2022 -
Courtesy of Saks Off 5th
ColumnThe Weekly Closeout: Saks Off 5th rebrands and Parachute stirs up debate over catalog cover
The luxury off-price retailer launched a new campaign, "Where Fashion Takes Off," and the DTC brand sparked conversation over its latest marketing play.
By Retail Dive Staff • March 18, 2022 -
Courtesy of Birdies
DTC shoe brand Birdies showcases first lace-up shoes in new campaign
Activist and author Blair Imani and interior designer Brigette Romanek star in the company's marketing for the new collection.
By Tatiana Walk-Morris • March 18, 2022 -
Daphne Howland/Retail Dive
Warby Parker's net loss widens by over $40M in Q4
The DTC eyewear brand said the impacts from the omicron variant led to nearly $5 million in lost sales during the fourth quarter.
By Caroline Jansen • March 17, 2022 -
Courtesy of Hodinkee
Hodinkee appoints former LVMH, Farfetch exec as CEO
Jeffery Fowler was most recently president of the Americas at Farfetch and has also held positions at Tesla and Richemont.
By Tatiana Walk-Morris • March 17, 2022 -
Courtesy of Crate and Barrel
Parachute names first CFO
The appointment of Jeff Barker comes as the DTC bedding brand works to build out its C-suite and expand its store footprint.
By Caroline Jansen • Updated March 21, 2022 -
Courtesy of ThirdLove
ThirdLove’s founders on its re-entrance into physical retail
The DTC brand closed its New York pop-up at the start of the pandemic. Now, the company is jumping back into brick and mortar.
By Caroline Jansen • March 15, 2022 -
Courtesy of UpWest
UpWest launches activewear line
The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.
By Tatiana Walk-Morris • March 15, 2022 -
Courtesy of Dollar Shave Club
Dollar Shave Club signs Gonzaga's Drew Timme to NIL deal for March Madness
The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.
By Chris Kelly • March 15, 2022 -
Courtesy of Madison Reed
Madison Reed hires former Dollar Shave Club exec as CFO
Jose Zuniga oversaw the shaving brand's $1 billion acquisition by Unilever and will now help scale the haircare company.
By Tatiana Walk-Morris • March 11, 2022 -
Retrieved from Piqsels.
Roughly 75% of DTC brands bring in under $1M in online sales: report
Most DTC brands with less than $1 million in online sales have opted to have physical storefronts, according to research by PipeCandy.
By Tatiana Walk-Morris • March 8, 2022 -
Courtesy of Thinx
Thinx brings its affordable line to Walmart
After launching with Target last year, the period underwear brand's Thinx For All collection will be sold in nearly 560 Walmart stores and on its website.
By Caroline Jansen • March 8, 2022 -
Courtesy of Fabletics
Fabletics to open 30 new stores this year
The DTC activewear brand also celebrated the 21 brick-and-mortar locations it opened since the start of 2020.
By Kaarin Moore • March 8, 2022 -
Daphne Howland/Retail Dive
Wayfair and Bed Bath & Beyond saw sales skyrocket during the pandemic. Where are they now?
Retailers across the sector experienced a boost as consumers invested in their homes. As demand wanes, some companies are feeling the pain.
By Caroline Jansen • March 7, 2022 -
Courtesy of Purple
Purple makes CEO appointment official
Robert DeMartini takes the helm after being named acting chief executive in December.
By Caroline Jansen • March 2, 2022 -
Permission granted by Aurate
Aurate is opening stores again. Here’s how the brand is thinking through brick and mortar
Like others in the DTC space, Aurate closed its stores once the pandemic hit. Now it's returning to the channel with two new stores and more on the horizon.
By Cara Salpini • March 1, 2022 -
Courtesy of BFA Industries
Ipsy, BoxyCharm parent raises $96M in funding
Beauty for All Industries, which has also launched DTC brands from Addison Rae and Becky G, will use the funding to scale its brands.
By Cara Salpini • March 1, 2022 -
Courtesy of Thinx
Kimberly-Clark acquires majority stake in Thinx
The maker of Kotex and Kleenex made an initial minority investment into the DTC period underwear brand back in 2019.
By Caroline Jansen • Feb. 25, 2022 -
Cara Salpini/Retail Dive
Nike moves away from Foot Locker in shift to DTC
Nike made up 75% of Foot Locker's purchases in 2020, a number that is poised to decline significantly this year. Comps may drop 10% in 2022 as a result.
By Cara Salpini • Feb. 25, 2022 -
Courtesy of Fanatics
ColumnThe Weekly Closeout: Fanatics acquires Mitchell & Ness and Brooks tops $1B in revenue
The sports merchandise retailer — with Jay-Z, Meek Mill and others — snapped up the lifestyle brand, while the running company hit record highs.
By Retail Dive Staff • Feb. 25, 2022
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