DTC: Page 32


  • Khloe Kardashian wearing Fabletics clothing.
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    Courtesy of Fabletics
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    Fabletics, Khloé Kardashian collaborate on activewear

    The first of the two-part collection includes bras, leggings, onesies, jackets and hoodies, with available sizes ranging from XXS to 4X.

    By Howard Ruben • Sept. 11, 2023
  • A person doing a squat while holding weights and following an instructional Peloton video, with the exercise brand's Peloton Bike also in view.
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    Permission granted by Peloton
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    Could Peloton’s brand refresh mark the start of its comeback?

    Director of Marketing Oli Snoddy details how the embattled exercise brand is leveraging real users to broaden its reach and grow its app. 

    By Jessica Deyo • Sept. 11, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Digital Ai hands
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    dreamstime.com/Studiom1

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    Sponsored by Spresso.AI

    Sell-through seasonal merchandise without margin malaise

    By embracing Price Optimization, businesses can ensure seasonal success while maintaining their bottom line and their brand integrity.

    Sept. 11, 2023
  • Interior of a Princess Polly store in Los Angeles showing the beige colored checkout counter
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    Permission granted by Princess Polly
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    Princess Polly opens first US store

    The apparel brand's new store in Los Angeles will host events and marks a milestone in its global expansion. 

    By Dani James • Sept. 8, 2023
  • Three children wearing Hanna Andersson clothes.
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    Courtesy of Hanna Andersson
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    Hanna Andersson launches loyalty program

    Hanna Rewards marks the 40-year-old brand's first foray into loyalty, giving customers perks such as exclusive sales and redeemable points each time they shop.

    By Howard Ruben • Sept. 8, 2023
  • A mall entrance to a clothing store named "Torrid."
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    Daphne Howland/Retail Dive
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    Torrid lays off 5% of headquarters staff as sales decline

    The workforce reduction, which took place at the beginning of Q3, came as the retailer reported second-quarter net income fell over 70%.

    By Dani James • Sept. 7, 2023
  • Various products with "Honest Company" labels are displayed at a store.
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    Marco Garcia via Getty Images
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    Nordstrom vet tapped for Honest CFO seat

    The finance leadership change comes as the consumer products company struggles with growth and profitability.

    By Alexei Alexis • Sept. 7, 2023
  • A person wearing a stethoscope that Figs and Eko Health launched.
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    Courtesy of Figs
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    Figs partners with digital health technology company to launch stethoscope

    The DTC brand known for its scrubs teamed up with Eko Health to release the digital stethoscope, which will be available on Figs’ website and app.

    By Howard Ruben • Sept. 6, 2023
  • Photo of a blue box with the name "Birchbox" on it, and several bottles of beauty products
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    Courtesy of Birchbox
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    Birchbox restarts fulfillment under new ownership

    The beauty subscription company raised membership prices and started shipping monthly boxes to existing customers.

    By Dani James • Sept. 6, 2023
  • Draper James RSVP launches at Kohl's.
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    Courtesy of Kohl's
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    Reese Witherspoon sells majority stake in Draper James

    Private equity firm Consortium Brand Partners now holds a 70% stake, while the actor and brand founder remains a partner and board member.

    By Dani James • Sept. 6, 2023
  • Two runners in long sleeves on a road with clouds in the sky
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    Permission granted by On
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    Athletics brand On increased use of recycled polyester in 2022

    While the use of recycled materials across products has improved the company’s impact, On said it’s behind on its Scope 3 emissions goal.

    By Dani James • Sept. 5, 2023
  • Exterior view of the greenery outside Wolverine Worldwide corporate headquarters in Rockford, Michigan.
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    Retrieved from Wolverine Worldwide on September 01, 2023
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    Wolverine World Wide sells US leathers business to New Balance

    The company also announced a deal to sell Hush Puppies intellectual property in China, Hong Kong and Macau.

    By Lara Ewen • Sept. 5, 2023
  • Outdoor merchandise displays inside a Fjällräven store in Palo Alto, California.
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    Permission granted by Fjällräven
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    Fjällräven opens first store in Palo Alto

    The California location adds to the Swedish outdoor apparel brand’s growing footprint, which now spans 42 brand stores across the U.S. and Canada.

    By Howard Ruben • Sept. 5, 2023
  • A picture of an Amazon Go store outside of Amazon HQ
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    David Ryder / Stringer via Getty Images
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    Amazon brand incubator Benitago files for bankruptcy

    The company has faced a reversal in the rapid growth it saw early in the pandemic as consumer trends shifted in the years since.

    By Dani James • Sept. 1, 2023
  • Lululemon storefront.
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    Kaarin Vembar/Retail Dive
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    Lululemon increases store opening plans as sales climb 18%

    While many in the industry have warned of challenges, the athletics retailer continued to outperform, recording double-digit profit growth.

    By Sept. 1, 2023
  • An assortment of Clean Age's personal care products.
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    Courtesy of Clean Age
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    Gen Z personal care brand Clean Age launches at Walmart

    The company won the “Golden Ticket” from the mass merchant’s pitch competition for startups and will land in 1,800 Walmart stores as a result.

    By Howard Ruben • Sept. 1, 2023
  • A person is pictured wearing Adore Me lingerie.
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    Courtesy of Adore Me
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    Adore Me teams up with French sustainability startup on capsule

    The collection will be released next year in partnership with Ever Dye, a dye tech startup that aims to reduce carbon emissions.

    By Laurel Deppen • Sept. 1, 2023
  • Chewy, fulfillment center, truck loading
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    Permission granted by Chewy
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    Chewy sales up 14% in Q2, beating expectations

    However, executives noted consumer shifts that signal shoppers may be seeking out more value in light of economic uncertainty.

    By Aug. 31, 2023
  • Interior of a Brilliant Earth showroom in New York featuring wood flooring and white jewelry display cases
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    Courtesy of Brilliant Earth
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    Brilliant Earth to open 3 luxury mall showrooms

    The direct-to-consumer jewelry brand’s new locations offer select products available for same-day purchases and one-on-one appointments.

    By Dani James • Aug. 31, 2023
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: A look back on the first half of 2023 for DTC brands

    The team talks about the latest financial results from various players as the holidays quickly approach.

    By Retail Dive Staff • Aug. 31, 2023
  • Two black and pink fabric bags with floral patterns against a pink backdrop
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    Courtesy of Vera Bradley
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    Vera Bradley Q2 sales decline, full-year outlook narrows

    The company — which operates its namesake brand and Pura Vida — lowered the top end of its fiscal 2024 revenue expectations.

    By Dani James • Aug. 30, 2023
  • Caraway's prep set and cutting boards.
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    Courtesy of Caraway
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    Caraway launches prep set, cutting boards

    The new products will be available on the DTC cookware brand’s website as well as at select retailers for the holidays.

    By Howard Ruben • Aug. 30, 2023
  • A Vuori storefront
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    Courtesy of Vuori
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    Vuori set a goal to open 100 stores by 2026. Here’s a look at the DTC brand’s progress.

    The DTC activewear brand has steadily added to its footprint two years after announcing plans to drastically expand its brick-and-mortar presence.

    By Aug. 29, 2023
  • A person is shown wearing boots with the Hunter logo on the back.
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    Courtesy of Authentic Brands Group
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    Authentic Brands Group lands partnership for Hunter Boots in China, Southeast Asia

    Under the deal, Baozun Inc. acquired a 51% equity interest in the heritage boot brand’s intellectual property across the regions.

    By Laurel Deppen • Aug. 29, 2023
  • A collage of six photos featuring E.l.f. Beauty's company porfolio of brands
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    Courtesy of E.l.f. Beauty
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    E.l.f. Beauty to acquire Naturium for $355M

    The skin care brand was launched in 2019 by accelerator The Center and is expected to double E.l.f. Beauty’s presence in the category.

    By Dani James • Aug. 29, 2023