DTC: Page 2


  • Dog pulling on toy
    Image attribution tooltip
    Courtesy of Bark

    Bark inks deal to sell through Tractor Supply

    The company is looking to grow its roster of wholesale partners, which already includes Walmart, Target, Amazon and Costco.

    By Aug. 30, 2022
  • Interior of a bedroom with a bed in the center, rug on the carpet. Two lights are above the headboard on the wall, along with an abstract painting.
    Image attribution tooltip
    Courtesy of Interior Define

    Interior Define launches bedroom furniture, mattress and bedding collections

    Alongside other direct-to-consumer brands, Interior Define has grown its brick-and-mortar presence over the past year.

    By Tatiana Walk-Morris • Aug. 26, 2022
  • Trendline

    The direct-to-consumer landscape in retail

    More mature brands are pursuing exit strategies and expanding their reach, while retailers are increasingly shifting to a DTC model.

    By Retail Dive staff
  • Peloton bike
    Image attribution tooltip
    Courtesy of Peloton

    Peloton starts selling on Amazon in a shift away from DTC

    It's the first time the at-home fitness company has sold products outside of its own channels, and comes amid financial stumbles and inflationary pressure.

    By Aug. 24, 2022
  • A purple Hanky Panky storefront in New York City.
    Image attribution tooltip
    Courtesy of Hanky Panky

    Hanky Panky opens first store in New York

    After more than 40 years in the industry, the intimates brand is bringing its shopping experience offline with a West Village storefront.

    By Tatiana Walk-Morris • Aug. 23, 2022
  • A Casper storefront on Melrose Avenue in Los Angeles, California.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Casper CEO joins Macy’s board

    Emilie Arel signs on to advise the department store as the DTC brand pursues a turnaround strategy emphasizing cost cutting and a refocused product assortment.

    By Aug. 23, 2022
  • Nordstrom partners with Indochino for shop-in-shops.
    Image attribution tooltip
    Courtesy of Indochino, Nordstrom

    Indochino expands into women’s suiting

    The brand will offer a women’s base pattern across all fabric options as it looks to accommodate customers of all genders.

    By Tatiana Walk-Morris • Aug. 22, 2022
  • Wayfair lays off 10% of corporate workforce

    The online home goods retailer joins others in the industry in reducing headcount in order to manage costs.

    By Aug. 19, 2022
  • Picture of the outside of a Beyond Yoga pop up shop. Next to the temporary store is a place for four people to sit under a covering.
    Image attribution tooltip
    Courtesy of Levi Strauss & Co

    Beyond Yoga to open its first permanent store

    After hosting a summer pop-up shop, the DTC brand has learned which products were popular with customers.

    By Tatiana Walk-Morris • Aug. 19, 2022
  • Image attribution tooltip
    Cara Salpini for Retail Dive
    Column

    The Weekly Closeout: Saks.com raises more capital and Outdoor Voices could sell itself

    The e-commerce entity boosted its ability to borrow money, while the DTC activewear brand is reportedly mulling a sale.

    By Retail Dive Staff • Aug. 19, 2022
  • Casper
    Image attribution tooltip
    Courtesy of Casper

    ‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward

    After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future.

    By Aug. 15, 2022
  • Peloton bike
    Image attribution tooltip
    Courtesy of Peloton

    Peloton hiking prices amid reported layoffs, store closures

    As its pandemic-era boom fizzles, the at-home bicycle fitness company is scrambling, even after major layoffs and subscription hikes earlier this year.

    By Aug. 15, 2022
  • A Warby Parker storefront in Georgetown
    Image attribution tooltip
    Cara Salpini/Retail Dive

    DTC’s very bad, no good earnings week

    Brands laid off staff, cut guidance and accumulated losses in a tougher operating environment. A select few continued to thrive.

    By Aug. 15, 2022
  • A graphic mural on the side of a Warby Parker depicts three colorful silhouettes of people with eyeglasses against an azure background.
    Image attribution tooltip
    Courtesy of Warby Parker

    After challenging Q2, Warby Parker sees crystal-clear need for stores

    The DTC eyewear company slashed its guidance for the year, but says physical locations are key to expanding market share and brand awareness.

    By Aug. 11, 2022
  • Lively's store in Austin, Texas
    Image attribution tooltip
    Permission granted by Lively

    Lively founder Michelle Cordeiro Grant steps down from CEO role

    Kristin DiCunzolo, vice president of marketing and direct at parent company Wacoal America, will take on the post.

    By Aug. 11, 2022
  • UpWest launches Go activewear line
    Image attribution tooltip
    Courtesy of UpWest

    Can UpWest lead the way forward for Express?

    The DTC brand is opening stores, will launch a partnership with a major retailer this year and may be just the thing the specialty retailer was looking for. 

    By Aug. 10, 2022
  • Reflections of buildings on a Warby Parker store window, dominated by white and blue.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    Warby Parker lays off 15% of its corporate workforce, citing changing consumer behavior

    The DTC eyewear brand said it’s restructuring in order to be in the best position long term, but that store and customer experience jobs aren’t affected.

    By Aug. 9, 2022
  • An Allbirds storefront on Newbury Street in Boston.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Allbirds sunsets leggings offering amid ever-widening losses

    Layoffs a couple of weeks ago may be just the start as the brand adjusts its sales model and its merchandise mix in pursuit of profitable growth.

    By Aug. 9, 2022
  • Chewy, fulfillment center, conveyor belt
    Image attribution tooltip
    Permission granted by Chewy

    Chewy expands insurance offering with launch of CarePlus

    Following others in the sector, the retailer is leaning deeper into service offerings to maintain loyalty with consumers.

    By Aug. 8, 2022
  • Torrid hires Guitar Center vet as COO, CFO

    Tim Martin was named to the dual position, while the company also announced a new CTO.

    By Tatiana Walk-Morris • Aug. 5, 2022
  • Wayfair back in the red in Q2 as customers quit

    The furniture e-retailer is doing even worse than the overall sector, which has seen demand drop following a pandemic-related surge.

    By Aug. 4, 2022
  • Crocs' socks line
    Image attribution tooltip
    Courtesy of Leeor Wild for Crocs

    Crocs Q2 revenue increases 51% as Heydude nearly doubles sales

    While others in the industry are struggling, the retailer continues to post record numbers. But its full-year guidance took a hit.

    By Aug. 4, 2022
  • An Allbirds storefront on Abbot Kinney Boulevard in California.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Allbirds lays off 8% of its global corporate workforce

    Twenty-three people were let go last week after the footwear brand, facing rising costs, evaluated roles and processes to prep for its next phase of growth.

    By Aug. 3, 2022
  • A display of Glossier products inside the brand's Washington, D.C. store.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    More layoffs at Glossier as the brand moves into wholesale

    The company is parting ways with about two dozen employees as it preps for a life outside of single-channel distribution.

    By Aug. 3, 2022
  • An illustration of a unicorn grazing.
    Image attribution tooltip
    Kendall Davis/Retail Dive

    Fallen unicorns: 9 retailers that have recoiled from sky-high valuations

    After reaching or eclipsing the billion-dollar mark, these companies have tumbled back to earth — or disappeared.

    By Aug. 3, 2022
  • Jessica Alba stands in front of an Honest Beauty display.
    Image attribution tooltip
    Paul Zimmerman/Getty Images Entertainment via Getty Images

    Honest Beauty to sell through Ulta stores

    The expansion comes two weeks after the Honest Company signed a wholesale deal with Walmart.

    By Aug. 2, 2022