DTC: Page 2


  • Nike's first Nike Rise concept store in Guangzhou, China
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Nike taps McDonald’s exec for chief communications officer

    Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the activewear brand’s leadership ranks.

    By Tatiana Walk-Morris • June 3, 2025
  • Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Away appoints new CEO as it expands sales channels

    President Jessica Schinazi takes on the lead position as co-founder Jen Rubio steps into an executive chair role on the board. 

    By Dani James • June 2, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
    Image attribution tooltip
    gradyreese via Getty Images
    Image attribution tooltip
    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Shoe brand Kizik opens at Mall of America
    Image attribution tooltip
    Courtesy of Kizik
    Image attribution tooltip

    Kizik taps Nike vet as CEO

    Gareth Hosford, who held leadership positions at the athletics giant and Converse, will lead the hands-free footwear brand and its parent company.

    By Howard Ruben • June 2, 2025
  • Neon Nike logo in a Chicago store.
    Image attribution tooltip
    Kaarin Moore/Retail Dive
    Image attribution tooltip

    Nike Chief Innovation Officer John Hoke to retire

    The executive, who served as the brand's first chief design officer, is exiting after more than 30 years as it works through a broader turnaround strategy.

    By Dani James • May 30, 2025
  • Two people stand together in a cream-colored room by a table.
    Image attribution tooltip
    Courtesy of E.l.f. Beauty
    Image attribution tooltip

    E.l.f. Beauty to acquire Hailey Bieber’s Rhode for $1B

    Citing a “very high bar for M&A,” CEO Tarang Amin said the retailer only makes acquisitions when it’s a clear win-win, as with its 2023 purchase of Naturium.

    By May 29, 2025
  • A large cardboard box sits on a welcome mat on the front porch of a house.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Origins expands to Amazon’s premium beauty store

    The e-commerce giant has been bulking up its beauty offering by adding brands like Too Faced, Estée Lauder and Clinique to its lineup.

    By Howard Ruben • May 27, 2025
  • A Crocs storefront
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Crocs promotes Terence Reilly to chief brand officer

    In the newly created role, the executive will oversee marketing and creative efforts for the company’s namesake brand and Heydude.

    By Howard Ruben • May 27, 2025
  • Poppi's Fortnite game
    Image attribution tooltip
    Courtesy of Poppi
    Image attribution tooltip

    Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

    PepsiCo recently finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.

    By Chris Kelly • May 27, 2025
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Nike to return to Amazon, raise prices

    The sportswear giant will sell on the U.S. site after six years away. Meanwhile, prices are going up for many of its footwear products.

    By May 27, 2025
  • In this photo illustration, the Temu app is displayed on a smartphone on Feb. 4, 2025 in San Anselmo, California.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip
    Deep Dive

    How lower China tariffs will affect direct-to-consumer imports

    Temporarily reduced duties likely won't be enough to stop ongoing shifts among de minimis-reliant supply chains, experts said.

    By Max Garland • May 27, 2025
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Nike lays off ‘limited number’ of tech employees

    The layoffs, which are the result of changes announced last week, come amid a broader turnaround strategy under new CEO Elliott Hill.

    By May 22, 2025
  • Pedestrians enter a storefront.
    Image attribution tooltip
    Ethan Swope via Getty Images
    Image attribution tooltip

    Birkenstock eyes global price increase to mitigate tariffs

    A single-digit price increase is expected, but the company may capture market share in the meantime.

    By Howard Ruben • May 20, 2025
  • Two people pose in T-shirts in front of a light grey background.
    Image attribution tooltip
    Courtesy of Richer Poorer
    Image attribution tooltip

    Andie acquires Richer Poorer

    In its first acquisition, the DTC swimwear brand snapped up the California-based casual apparel company previously owned by Francesca’s.

    By Howard Ruben • May 20, 2025
  • Dockers' signature products of khakis and chinos.
    Image attribution tooltip
    Courtesy of Authentic
    Image attribution tooltip

    Levi’s to sell Dockers to Authentic Brands Group for $311M

    The jeans company is selling off the khakis brand to focus on its core labels. 

    By May 20, 2025
  • A rendering of Wayfair's large-format store in Yonkers, New York.
    Image attribution tooltip
    Courtesy of Wayfair
    Image attribution tooltip
    Column

    The Weekly Closeout: Kohl’s plans to refinance, Wayfair expands large-format concept

    The department store intends to refinance with a $360 million offering of new senior secured notes, while the home goods retailer said another larger store is on the horizon.

    By Retail Dive Staff • May 16, 2025
  • Touchland hand sanitizers in various colors laid out in rows
    Image attribution tooltip
    Courtesy of Touchland
    Image attribution tooltip

    Church & Dwight acquires Touchland for $880M

    The hand sanitizer brand, founded in 2018, has expanded its distribution to major retailers including Target, Ulta and Urban Outfitters.

    By Howard Ruben • May 14, 2025
  • Person in athletic gray shorts and tights holds a dumbell weight while looking at TV
    Image attribution tooltip
    Courtesy of Peloton
    Image attribution tooltip

    Peloton revenue slides 13% in Q3

    Still, executives touted that the connected fitness company performed above the high end of its guidance range as it narrowed losses in the period.

    By May 14, 2025
  • Shot of Chewy website with product listings
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    Chewy CFO to exit

    David Reeder’s departure comes after the company reported rising sales and active customer figures for 2024.

    By Grace Noto • May 14, 2025
  • The interior of an Under Armour store in Houston, Texas.
    Image attribution tooltip
    Brandon Bell via Getty Images
    Image attribution tooltip

    Under Armour nears the end of SKU reduction, turns focus to premium products

    The athletics retailer hopes to position its assortment as a higher-end offering, including through a $140 backpack.

    By May 13, 2025
  • Exterior of an Allbirds store in Washington, D.C.'s Georgetown neighborhood
    Image attribution tooltip
    Caroline Jansen/Retail Dive
    Image attribution tooltip

    Despite 18% sales drop, Allbirds says it could return to top-line growth in Q4

    The footwear brand’s new product lineup is set to hit shelves this fall and a refreshed store concept at one location is leading to higher sales.

    By May 9, 2025
  • Purple's Rejuvenate mattress
    Image attribution tooltip
    Permission granted by Purple
    Image attribution tooltip

    Purple sales down 13% in Q1, citing softness in wholesale, e-commerce channels

    The company said it’s more than doubling its presence in Mattress Firm stores at a time when the brand’s wholesale business is down 24%.

    By Howard Ruben • May 9, 2025
  • A white car is parked in front of a store, in a space toward the left.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Warby Parker posts first quarterly net profit since going public

    The brand is working to mitigate tariff impacts, but has already had to raise prices on some lenses and accessories.

    By Dani James • May 8, 2025
  • Headshot of Nader Kabbani
    Image attribution tooltip
    Courtesy of Hims & Hers
    Image attribution tooltip

    Hims & Hers hires former Amazon exec as Q1 revenue doubles

    Nader Kabbani, who spent almost 20 years at the e-commerce giant, joins the health startup as chief operations officer.

    By Tatiana Walk-Morris • May 8, 2025
  • A yellow Nike storefront with a mural of runners on the outside.
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Nike names new brand president as Hill shuffles leadership structure

    As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.

    By May 6, 2025
  • Wayfair's Wilmette store.
    Image attribution tooltip
    Courtesy of Wayfair
    Image attribution tooltip

    Wayfair’s customer base continues to shrink as revenue remains flat in Q1

    Executives remained optimistic about the online retailer’s ability to weather tariff pressures, touting its marketplace structure.

    By May 2, 2025