Dive Summary:
- To celebrate Super Bowl XLVII, Target launched its new Snack Bowl app, highlighting the company's partnerships with brands such as DiGiorno pizza, M&Ms, Ore-Ida fries, Reese’s, Ritz crackers, Stride iD Peppermint gum and Coca-Cola Zero.
- Phil McKoy, Vice President of Target, feels the game is a way to engage mobile customers as the company hopes to maintain its position at #34 in the Internet Retailer Mobile 400.
- According to a statement released by Target, the new game app is an attempt to experiment with new ways to reach mobile users and that the company will be using market data obtained from the app to move forward with its digital marketing strategies.
From the article:
"... 'Snack Bowl is a fun, new way for Target to engage with our mobile guests as they think about planning a great game-day party,' says Phil McKoy, vice president of Target.com. Target is No. 34 in the Internet Retailer Mobile 400.
Target views the digital channel as more than shopping online—it’s an opportunity to connect with customers. ..."
