Wal-Mart plans to customize website
- Wal-Mart announced Monday planned changes to its website that will increase personalization.
- The retail giant's website will feature customizable home pages based on shoppers' past purchases and search history, as well as their location and local weather.
- Wal-Mart has been increasing its efforts to improve its website's customer experience, as the retailer has seen promising growth in its e-commerce division.
Many are saying that this move by Wal-Mart is yet another tactic to compete with Amazon, one of the front runners in developing a customizable website for shoppers. As consumers become more accustomed to this type of e-commerce, expect to see more efforts by many to improve in this vein.
- Associated Press WAL-MART'S WEBSITE TO PERSONALIZE SHOPPING