Dive Summary:
- Japanese apparel company Uniqlo continues its U.S. expansion with plans to open 10 new brick-and-mortar outlets inside the U.S. by the end of 2013.
- To accompany its expanded retail footprint, Uniqlo has released a new mobile shopping app for Apple devices for its expanding customer base in America.
- The new app is titled Uniqlo USA and should be available on Android devices in the coming months.
From the article:
By using the app’s Virtual Cam on Uniqlo logos and icons, consumers will have access to behind-the-scenes videos, current employment opportunities, “weekly favorites” and a store locator. They will also be the first to know about new arrivals, designer collaborations, special promotions and more.
