TikTok Shop is piloting a membership program.
The company rolled out a paid membership tier to 1 million people on Saturday, according to a company spokesperson. With membership, consumers get free shipping and exclusive discounts, among other benefits.
The tier, dubbed TikTok Shop Plus, has a 30-day free trial, then costs $9.99 a month.
TikTok Shop launched in the U.S. three years ago, adding an e-commerce feature to the popular social media platform. Retailers including Best Buy and Sephora announced they were debuting on the platform.
By the end of 2025, TikTok Shop made up nearly 20% of social commerce, according to Emarketer. Sales are expected to exceed $20 billion this year and surpass $30 billion in 2028.
Overall, TikTok Shop’s sales are expected to comprise nearly a quarter of all U.S. social commerce sales by 2027. The remaining 75% of the market remains dominated by other social platforms, chiefly Facebook Marketplace and Instagram, per Emarketer.
A stand-alone TikTok Shop app recently became available in supported markets for iOS and Android. The company did not immediately answer questions regarding when the app will be available in the U.S.
UPS’ Happy Returns became integrated into TikTok Shop this fall. Retailers can now offer box- and label-free return services to shoppers. Consumers can bring items to one of the 10,000 nationwide drop-off locations called Return Bars.
