Dive Brief:

• Supermarket retailers may be able to use mobile apps to help encourage customer affinity for their store brand, according to new search from Match ShopLab and Novartis Consumer Health.
• Based on the survey, 20% of consumers have downloaded grocery store apps, and regularly use them twice per month.
• 80% of those surveyed said they use grocery store apps for coupons and 57% claim to use the technology to take advantage of in-store specials.

Dive Insight:

Based on the study, the features most-preferred by customers include rewards promotions, automatic coupon loading and personalized content with price comparison tools. 48% of survey respondents claim that the mobile app load times are too slow, making it the chief complaint among supermarket app users.