Dive Summary:
- A new study from comScore shows that while 72% of participants are aware of PayPal and its digital wallet option, only 48% have used it.
- Other digital wallets such as PayPass, LemonWallet and LevelUp are failing to gather steam as well, according to the study.
- Even Square, which has an endorsement from Starbucks, failed to register with participants; only 8% of the study's participants had heard of it.
From the article:
"...Feeding the argument that mobile payments are still a solution in search of a problem, a new comScore study reports that consumers don't know about (or use) the vast majority of mobile wallet options aside from PayPal and Google Wallet..."
