Dive Brief:
- StockX has introduced a StockX Listings feature, which integrates used sneakers and vintage apparel into its marketplace, the fashion platform announced on June 24.
- StockX Listings uses AI photo analysis and proprietary data, along with pricing guidance, so sellers can quickly list products. To start, sellers will keep all of their sales revenue, per the press release.
- StockX Listings has already launched for a curated group of sellers and all U.S.-based buyers on iOS. The platform will soon be extended to Android users, and will roll out to the full U.S. seller community in the coming months, with a global rollout to follow.
Dive Insight:
StockX Listings is a response to customers wanting to purchase used sneakers and vintage apparel, the company said.
“The question for us was never whether we'd build this, but how to do it in a way that felt true to who we are as a platform," Peter Curran, senior vice president and head of global business operations at StockX, said in a statement.
The platform will feature market data, so customers can obtain information on both used and new pricing for specific items. Buyers will also be able to purchase product verification on eligible items.
The company is also introducing grouped product pages so it is easier to view multiple listings of the same product.
“For buyers, we wanted to deliver a more organized shopping experience, just like we did when we introduced single product pages to the resale market 10 years ago. For sellers, it meant building new AI photo analysis tech to offer a listing experience that is the fastest in the market,” Curran said. “What we've built isn't just a new feature — it's a new business model, and one we're genuinely excited to put in our customers' hands.”
StockX Listings comes on the heels of the company announcing its entry into social commerce with the upcoming launch of StockX Live, which allows buyers to participate in live auctions, giveaways and direct engagement with sellers.
The company also reopened its retail store in New York last month, placing its first permanent location in the U.S. in the city’s SoHo neighborhood.
As StockX courts independent sellers, the Detroit-based company faces stiff competition from an e-commerce veteran: eBay. In recent years, the resale giant has introduced new seller features and taken steps to attract vintage enthusiasts.
In 2023, eBay began authenticating streetwear from brands like Off-White, Supreme and Vetements. Last year, the company introduced an AI-powered tool to help sellers generate listing details via mobile based on their product images. Later that year, the company debuted several new seller tools, including a cost-tracking tool and an “offers in messaging” feature.
Beyond shaping its platform, eBay made a key resale acquisition earlier this year. In February, the company bought the apparel resale platform, Depop, from Etsy for $1.2 billion in cash.
As the competition for resellers heats up, research suggests the secondhand goods market is on the rise. In the U.S., the secondhand apparel market is predicted to reach $78.8 billion by 2030, according to a recent ThredUp report.
