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Report: Barnes & Noble will launch upgraded Nook this week

Published Oct. 29, 2013
By
Philip Nations Contributing Editor
Flickr user Mike Kalasnik

Dive Summary:

  • According to unconfirmed reports from Forbes, Barnes & Noble is planning to launch a new Nook e-reader that will be released on Oct. 31.
  • Just weeks ago, a new device created from Barnes & Noble was reviewed by the Federal Communications Commission and cleared for sale.
  • The rumored new e-reader device will reportedly be an upgraded design of the Nook and contain an improve backlight function, GlowLight.

Dive Insight:

The news of Barnes & Noble’s rumored Nook upgrade is a puzzling one if the rumored release of the product turns out to be true. The Nook has been a consistently profitless endeavor for Barnes & Noble and may have helped cost former Barnes & Noble CEO William Lynch his job. This could be the beginning of the end for the device if the upgraded Nook fails to catch on with consumers.

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