Dive Summary:

• After launching into the American online retail market earlier this month via web, H&M has announced they will offer their H&M Home goods line to U.S. consumers, via their newly-opened site.
• “Our introduction with H&M Home to the American market is exciting and we’re looking forward to offering these items season after season,” said Daniel Kulle, U.S. president for H&M in a statement.
• The line of home goods is already seeing healthy profits throughout the European market. H&M Home was established in 2009.

From the article:

Since fashion and home are increasingly becoming so intertwined these days, with one looking to the other for trends and style points and vice-versa, it is the most opportune time for the Swedish retailer to start expanding their home collection into the US market.