Dive Summary:
- Footlocker has set up a new e-commerce site designed specifically to compliment its new chain of physical stores for women’s fitness, SIX:02.
- The chain currently operates five of the new stores throughout the U.S. and plans to open two additional locations this year. Online revenue for Footlocker reached $612 million in 2012, an increase of nearly 34% over 2011 totals.
- "We are excited to now offer SIX02.com so that women across the country can experience the brand and find premium fitness and athletic gear that fits her personality, versatility and individual style," said Natalie Ellis, vice president and general manager of SIX:02
From the article:
The new site, which dubs itself “Your destination for fit, performance and style,” has scrolling images on its home page, YouTube videos, a wish list feature and live chat. It offers free shipping on all orders. A Get Fit Guide leads a shopper through a set of products based on her preferred workout activity and body shape.
