Dive Brief:
- Foot Locker has partnered with DoorDash, allowing customers to purchase footwear, apparel and accessories through the DoorDash app, according to a press release.
- Through the partnership, products from Foot Locker, Kids Foot Locker and Champs Sports are now available on the DoorDash Marketplace.
- More than 30% of DoorDash’s active monthly users in the U.S. shop across grocery and retail categories, per the release.
Dive Insight:
Foot Locker’s partnership with DoorDash marks a strategic move by the retailer to give consumers more purchasing options.
"Our customers are at the heart of everything we do, and we're always looking for new ways to make their shopping experience for sneakers, apparel, and accessories seamless and accessible," Melissa Krauss, vice president of strategy at Foot Locker, said in a statement.
The DoorDash partnership with Foot Locker is reflective of the thousands of U.S. retailers that have implemented on-demand delivery services to satisfy the shopping preferences of their customers.
The Home Depot expanded its on-demand delivery service options in 2025, partnering with DoorDash and Uber Eats. Meanwhile, other retailers like Old Navy and Family Dollar have also teamed up with DoorDash.
For Foot Locker, the partnership comes as the retailer works on a turnaround. The footwear company was acquired by Dick’s Sporting Goods last year for $2.4 billion.
While the partnership with DoorDash expands shopping options for its customers, it “is a relatively small step and it won’t make a material difference to the trajectory of the company,” Neil Saunders, managing director of GlobalData, said in an email. “However, it’s a sound move that increases convenience for customers that need it and gives Foot Locker more of a presence in the quick commerce channel.”
Foot Locker has been undergoing changes to both its executive suite and store operations. Dick’s has slowed the closure of Foot Locker stores in favor of expanding its Fast Break revamp effort to more locations, which includes upgrades to the assortment and storytelling at Foot Locker stores. Dick’s has also brought on a slate of executives to run Foot Locker.
”Foot Locker is in the foothills of a recovery - there is a long way to go, but Dick’s has made significant progress,” Saunders said. “Since acquiring the business a short time ago, Dick’s has written off old inventory, tested some new concept stores, and has started rebuilding relationships with brands. Foot Locker now has a vision that can make it more relevant, though it will take at least a couple of years to really embed this.”
