- DTC athletics apparel company Fabletics on Monday announced that it is working with ThredUp to launch a resale program, according to a company announcement sent to Retail Dive.
- Clean Out Kits will be offered to Fabletics customers online and in stores. Users fill those kits with apparel, shoes and accessories from any brand and ship them to ThredUp for free.
- The partnership is part of a larger push toward Fabletics' sustainability goals, and marks the first time the company is entering into resale.
Fabletics is the latest retailer to delve into resale as the trend proves to be attractive to sustainability-minded consumers. And, like many other apparel retailers, Fabletics is partnering with ThredUp's resale-as-a-service platform to power the logistics.
The venture is centered around ThredUp's Clean Out Kits — one of the core components of its business that allows users to go through their wardrobes and pick items to be sent to the company to be resold. ThredUp will select items that meet its standards and can be sold in the form of Fabletics credits, which are added to the seller's Fabletics accounts and can be redeemed online or in store for up to a year.
"Fabletics' move into resale is part of a broader strategy to become more environmentally conscious. As a global fashion brand, we do our best to give back to our communities and our precious planet, but we know we must do more to lighten our footprint and stimulate more eco-consciousness," Fabletics CEO Adam Goldenberg said in a statement.
The DTC company has been making moves to drive sustainability efforts, including ensuring its physical stores are climate neutral, replacing plastics where possible with recycled polybags, recycled mailers and reusable shopping totes, and launching eco-conscious styles.
Fabletics has also been showing signs of expanding, starting with an announcement this spring that it will open 24 new retail locations across the country in 2021. It also introduced its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content.
Meanwhile, ThredUp revealed an extensive deal with Madewell last week, and has also recently partnered with Vera Bradley, LG and Farfetch. The company has also forged relationships with department stores like Macy's and J.C. Penney. And ThredUp yesterday announced that it is acquiring European apparel resale company Remix for over $28 million.