Dive Brief:
- Etsy is introducing more AI-powered tools to help sellers on its platform promote their products and run their businesses, the company announced Sept. 15.
- The company debuted a listing title tool, which provides search-optimized, “buyer-friendly” product titles. With the tool, sellers can view English-language listing recommendations on the Search Visibility dashboard, bulk edit titles and receive real-time feedback to guide edits, according to the announcement.
- The company also updated its dashboard to provide notifications for shipping orders, replying to customer messages and managing and renewing product listings, per the announcement.
Dive Insight:
Etsy’s new suite of features signals its continued focus on building tools for merchants on its platform, particularly for its seller dashboard. In April, the company enhanced its Shop Manager dashboard by speeding up its load time and making statistics, recent activity and order information more accessible.
Etsy’s AI tools are focused on helping sellers complete their daily tasks faster. Along with shaping product titles, the e-commerce giant recently unveiled a writing assistant, which drafts personalized replies to buyers using shop details. Etsy released the feature to a small group of English-speaking sellers in the U.S., but the company plans to offer the tool to more sellers, per the announcement.
A new policy violations page is also underway to consolidate resources for users and a community hub for sellers is being redesigned to include AI-powered search.
“We’re making it even easier to understand how your shop is doing — and giving you tools to take action faster,” Shadi Jurdi, senior content strategist at Etsy, wrote in a company post. “These improvements are designed to save you time, streamline your workflow, and help you reach and retain more buyers — just in time for the busiest shopping season of the year.”
Like Etsy, other retailers have been increasingly relying on AI to support their sellers. Among other tools, eBay in August introduced a feature that helps sellers in the U.K. and the U.S. respond to buyers’ inquiries. That same month, Walmart debuted an AI-powered listing tool to help merchants reduce time to market and improve conversion rates. Amazon recently integrated agentic AI-powered capabilities to its Seller Assistant tool, enabling sellers to oversee their inventory, identify slow-moving products, optimize shipments and analyze demand patterns.
With Etsy’s rollout of more seller features, the marketplace’s AI investments continue apace. In April, the company debuted a new browseable shopping experience, which used AI and human intelligence to create curated product collections. Later that month, the company announced plans to use AI for emails, push notifications and personalized homepages.
In September, Etsy named Rafe Colburn as its chief product and technology officer, expanding his role from CTO. In July, the company reported a 5.4% decline in gross merchandise sales year over year to $2.4 billion, per the company’s second-quarter earnings report. The number of active Etsy buyers dipped 4.6% year over year to 87.3 million.
