Dive Brief:
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Seattle-based department store Nordstrom reported a Q4 year-over-year revenue increase of 8% and a same-store sales increase of 4.5%, beating expectations, the retailer announced last week.
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The results were thanks in large part to the retailer’s e-commerce efforts. Nordstrom.com saw sales rise 19%, and sales for Nordstromrack.com and HauteLook rose 28%. The company also attributed the uptick to strong Canadian sales.
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Nordstrom's annual profit dropped though, due in part to its acquisition of menswear e-retailer Trunk Club.
Dive Insight:
Nordstrom is shedding its staid, upscale reputation with a variety of efforts, from in-store popups to a healthy e-commerce push, and it’s paying off. The retailer has also shown that success in Canada, a country that Target quickly abandoned and where Wal-Mart Stores has had mixed results, is indeed possible.