Cordial, the leader in messaging for enterprise marketing teams, today announced that Tapestry, Inc. (NYSE: TPR), a global house of iconic accessories and lifestyle brands, has selected Cordial as its enterprise email and SMS platform.

Through this partnership, Cordial will support Tapestry’s email and SMS programs across North America, Europe, Japan, Australia and New Zealand. Tapestry will consolidate onto a single platform across markets, concentrating its messaging capabilities within a unified architecture that supports intelligent decisioning, advanced automation, and consistent execution across programs.

Jeremy Swift, CEO of Cordial, said, “We’re incredibly proud to partner with Tapestry as they continue to advance their global engagement strategy. Consumer expectations are changing rapidly. Our focus is on helping the world’s largest brands operate with greater flexibility, innovate faster, and simplify complexity.”

“Tapestry is committed to building lasting relationships with consumers around the world,” added Trang To, VP of Digital Strategy and Technology at Tapestry. “As a consumer-obsessed and data-driven organization, we continue to advance our proven engagement strategies. In selecting Cordial, we prioritized a platform that enables a seamless, integrative customer experience, bringing together data, automation, and orchestration to support growth across markets and scale.