Dive Summary:
- Crafton, who has served as Crossmark's president, will succeed John Thompson who has been CEO since 2010.
- In light of the promotion, Ben Fischer will maintain his role as COO and has assumed the additional title of president.
- Crafton has been with Crossmark for the better part of 25 years and has continually held leadership and management positions with the marketing company.
From the article:
"... Joe and Ben will continue to develop and lead new initiatives that will continue to enhance service to our clients and customers.”
Crafton began his Crossmark career in 1988, was elected to the board in 2000 and held a variety of leadership positions before being appointed president of the company in 2010. Prior to joining the company, Crafton was a manager with Procter & Gamble..."
