Dive Summary:
- After reporting more than $51 billion sold last year, that number does not include the sales obtained by Amazon as a third-party retailer.
- According to Tom Szkutak, Amazon's CFO, third-party sales added up to more than one-third of all "product units" sold through Amazon in the last quarter.
- ChannelAdvisor CEO Scot Wingo estimated that the value of third-party sales during the last three months of 2012 eclipsed its own sales by $2 billion.
From the article:
"...Amazon doesn’t report the total value of the merchandise sold through its sites and apps. Last year, the company sold more than $51 billion in stuff itself. But that figure does not include the value of barbecues, kayaks, USB cables and myriad other products sold through Amazon by third-party sellers, from which the company earns only a commission..."
