E-retail giant Amazon is planning a brick-and-mortar store in the heart of New York City, sources have told several press outlets.
The store on 34th Street near Macy’s and the Empire State Building, slated to open in time for holiday shopping, will mostly exist to support same-day delivery in New York, online pickup, and in-person returns and exchanges, sources said.
Few details beyond that are known. The store is an experiment that, if successful, could expand to other cities.
What have we here? First Amazon CEO Jeff Bezos bought an old-fashioned print newspaper, the Washington Post. Now, a brick-and-mortar store is coming for the e-retail giant. The planned Amazon store is hardly traditional physical retail. Still, the move is a sign of how valuable brick-and-mortar can be to a brand as well as to logistics and operations.