Dolce & Gabbana aims for authenticity via Light Blue blogger effort
Italian fashion house Dolce & Gabbana is expanding ongoing promotions for its limited-edition Light Blue fragrances for men and women by tapping into the blogosphere.
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Chloé takes consumers on a road trip for fall/winter ad campaign
French apparel and accessories label Chloé is targeting young, confident women with its fall/winter 2014 advertising campaign that depicts a fashionable road trip.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and market researchers.
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Mandarin Oriental Paris positions for holiday vacation deluge
Mandarin Oriental, Paris is getting into the holiday mode early this year by pushing festive offers Dec. 1-28 that bring out the city’s character.
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Burgess Yachts polishes itineraries for influx of boat charters
Yacht manufacturer Burgess Yachts is gearing up for the spike in charter requests around the holiday season with a number of updated propositions.
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Porsche uses mobile ad to amplify social campaign
German automaker Porsche is targeting stylish male consumers with an advertisement on Condé Nast mens magazine Details’ mobile Web site.
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Robb Report August edition explores magazine’s pillars via content, ad space
Breguet, American Express’ Inspirato and Maserati looked to the advertising pages of Robb Report’s August issue to embody their audiences’ shared interests.
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Top 5 brand moments from last week
The fashion and real estate worlds briefly swapped places, while Lexus entered a Marvel adventure.
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Luxury marketing, Diane Von Furstenberg, private jets and Armani – News briefs
Today in luxury marketing – Don’t miss the digital transformation in luxury brand marketing; Diane von Furstenberg to launch fashion jewelry line; Private-jet tours take off; Tax charge dents Giorgio Armani profits.
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