Mobile Commerce
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Mastercard, Samsung partner to safeguard digital identities
The collaboration aims to address the risk of fraud by streamlining authentication processes.
By Tatiana Walk-Morris • May 24, 2019 -
Mobile coupons drive customer loyalty
While consumers are ready to shop using their devices, few feel comfortable with mobile identification upon entering a store.
By Lisa Rowan • May 24, 2019 -
Nike's new product drop has 'Fortnite' characters sporting signature kicks
Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.
By Peter Adams • May 23, 2019 -
Mobile coupons influence over two-thirds of shoppers
Additionally, 41% of consumers plan to shop more frequently on their phone or tablet in the next two years, according to a study by BRP.
By Robert Williams • May 22, 2019 -
Wrangler cashes in on 'Old Town Road' with scannable denim
Mobile users can scan the back pocket of their jeans to unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.
By Robert Williams • May 21, 2019 -
Study: Victoria Beckham leads luxury fashion brands in social engagement
Gucci and Louis Vuitton also scored well among a broader audience of Instagram users.
By Robert Williams • May 21, 2019 -
Cosmetics brand Lime Crime launches AR app
Customers can access product features and tutorials via their smartphones, with items available at Forever 21 offshoot Riley Rose.
By Lisa Rowan • May 20, 2019 -
Mobile marketing efforts of retailers disappoint C-suite execs
Only 37% of respondents said the industry is effectively using the medium, according to a survey by experience marketing agency George P. Johnson.
By Robert Williams • May 20, 2019 -
Macy's summer campaign heads outside with Pinterest Pincodes
This summer, visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan and shop fashions curated for that location.
By Dianna Christe • May 20, 2019 -
Report: 67% of retailers say omnichannel is a priority
Companies are investing in strategies to acquire customers, reduce costs and gain competitive advantage, according to Shopgate.
By Tatiana Walk-Morris • May 17, 2019 -
Study: Mobile gaming more popular than social media
Tapjoy found that people are likely to pay attention to ads in mobile games, ahead of the internet, magazines and billboards.
By Robert Williams • May 17, 2019 -
Instagram unveils curated @shop account to showcase online merchants
The new account will feature community trends including fashion, beauty and home decor.
By Robert Williams • May 13, 2019 -
Nike runs shoppable Snapchat lens to support women's soccer
On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.
By Robert Williams • May 10, 2019 -
Nike aims for perfect shoe fit with tech rollout
The mobile app feature scans customers' feet to tell them what size shoe they need, and lays the groundwork for future fit personalization.
By Cara Salpini • May 09, 2019 -
Google Search upgrades AR and Lens features
The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.
By Robert Williams • May 08, 2019 -
Amazon Go store in NYC is the 1st to take cash
The 12th location is taking old-fashioned currency while cities across the country consider bans on cashless stores to protect low-income shoppers.
By Ben Unglesbee • May 08, 2019 -
Google tests shoppable recommendations in YouTube videos, The Information reports
Nike and Ulta Beauty reportedly have tested the ad unit that lets consumers buy from the Google Express marketplace, unnamed sources told the publication.
By Robert Williams • May 06, 2019 -
NBCUniversal tunes into commerce with ShoppableTV
Viewers scan televised QR codes, which directs them to a brand's website to make a purchase.
By Robert Williams • May 06, 2019 -
Google launches call service CallJoy for small businesses
The company's cloud-based agent is targeting millions of independent companies that need to answer their customers' phone inquiries.
By Tatiana Walk-Morris • May 06, 2019 -
Study: Shoppers turn to phones instead of store associates
Consumers rely on mobile devices to check product reviews and look for deals when they visit physical stores, a new report from RetailMeNot says.
By Lisa Rowan • May 03, 2019 -
Pokémon Pass app trades virtual rewards for Target visits
Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.
By Robert Williams • May 02, 2019 -
OpinionIt's about trust: Why Google, Instagram and Facebook want you to smile for the camera
Retailers and brands should be using pictures to capture sales and increase conversion, writes Performics' Burcu Agma.
By Burcu Agma • May 02, 2019 -
Amazon rebrands Souq
Souq has grown throughout the Middle East since the U.S. e-commerce giant bought it two years ago, and the name change is set to boost that.
By Daphne Howland • May 02, 2019 -
Facebook revamps apps with more DTC features while stressing privacy
Influencer sales features and lead-generation tools in Messenger come as the social giant prioritizes private groups and visual stories over the News Feed.
By Robert Williams • May 02, 2019 -
Shopify adds Facebook dynamic ads, Snapchat Story Ads
Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.
By Laura Klepacki • April 30, 2019
