Mobile Commerce
-
Adidas' AR activation drops shoppers into a trash-filled virtual ocean
Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.
By Robert Williams • Nov. 20, 2019 -
7-Eleven's delivery app now handles Alexa, Google Assistant orders
New convenience-minded features arrive months after the chain debuted delivery hot spots, mobile checkout and AR loyalty tie-ins.
By Robert Williams • Nov. 20, 2019 -
Walmart links mobile Scan & Shop with printed holiday toy catalog
Browsers can scan pages with their smartphone and add items to their online cart or wish list.
By Robert Williams • Nov. 18, 2019 -
Aveda taps AI for virtual hair color sampling
The try-on experience features 64 hair colors and a "color melt" effect for another 30 shades.
By Robert Williams • Nov. 18, 2019 -
TikTok opens door to social commerce with test of shoppable video links
Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.
By Peter Adams • Nov. 18, 2019 -
Target integrates Shipt into its mobile app
Shoppers will be able to access the same-day delivery service without a membership when they order on the retailer's app.
By Lisa Rowan • Nov. 15, 2019 -
Walmart launches voice shopping for grocery on Apple
The Siri shortcut will allow customers to say "add to Walmart" and list out products they want in their online cart.
By Krishna Thakker • Nov. 14, 2019 -
Wayfair introduces mobile app with visual technology features
The tools are aimed at helping consumers picture products in their homes prior to purchase.
By Tatiana Walk-Morris • Nov. 14, 2019 -
Facebook debuts new payments system across its suite of apps
The launch of Facebook Pay comes just one month after the exodus of major companies from the Libra cryptocurrency project.
By Anna Hrushka • Nov. 13, 2019 -
Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
By Robert Williams • Nov. 13, 2019 -
WhatsApp Business debuts product catalogs to enrich mobile chats
Small business owners can now create catalogs to showcase products in conversations with customers.
By Robert Williams • Nov. 12, 2019 -
More people will shop on mobile than desktop this holiday
A new report expects the retail conversion rate for Black Friday and Cyber Monday 2019 to increase nearly 30% over last year.
By Lisa Rowan • Nov. 11, 2019 -
Mobile apps pose lower risk of online shopping fraud
E-commerce fraud increases prior to the holidays but doesn't comprise many transactions.
By Tatiana Walk-Morris • Nov. 11, 2019 -
Deep DiveWhat keeps Amazon CEO Jeff Bezos awake at night?
As the company reaches into a growing array of industry sectors, Industry Dive publications pulled together their expertise to analyze how competitors thrive amid the next wave of disruption.
By Nami Sumida • Nov. 11, 2019 -
Kohl's lets Snapchatters virtually window shop through AR portal
An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise for the holidays.
By Robert Williams • Nov. 07, 2019 -
Sally Beauty expands AI try-on tech to 500 stores
The ColorView technology, which allows consumers to virtually test out hair and makeup color options, will also be available on the retailer's app.
By Lisa Rowan • Nov. 07, 2019 -
Shopping ads land on YouTube
As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.
By Dianna Christe • Nov. 06, 2019 -
Ralph Lauren launches digital IDs to authenticate merchandise
The new technology will allow products to be verified as goods move through the supply chain.
By Tatiana Walk-Morris • Nov. 05, 2019 -
'Cyber Week' will generate 20% of holiday revenue
Adobe Analytics anticipates online spending will surpass $143.7 billion this holiday season, with substantial growth for mobile commerce.
By Lisa Rowan • Nov. 01, 2019 -
Venmo kicks off rewards program with offers at Target, Sephora
The move comes as the peer-to-peer payments platform prepares to launch a credit card next year.
By Tatiana Walk-Morris • Oct. 30, 2019 -
NBCUniversal rolls out shoppable ad unit
The media company aims for a more integrated approach to direct-to-consumer sales through smartphones.
By Robert Williams • Oct. 29, 2019 -
Ssense debuts app with personalized shopping recommendations
The app is designed to facilitate discovery through search and filter capabilities.
By Tatiana Walk-Morris • Oct. 28, 2019 -
Flip Fit aims to make e-commerce social
The app allows users to see what others are trying on and share their outfits with friends, using social media habits to drive sales.
By Tatiana Walk-Morris • Oct. 25, 2019 -
Apple Pay surpasses Starbucks as most popular mobile payment app
The number of people who use smartphones to make in-store payments will grow 9.1% this year to 64 million, eMarketer estimates.
By Robert Williams • Oct. 25, 2019 -
Peak holiday shopping season to shift into December this year
More than half of consumers surveyed by Deloitte plan their purchases around Cyber Monday, which falls later on the calendar this year.
By Lisa Rowan • Oct. 23, 2019
