Mobile Commerce

Walmart to release at-home and in-store AR tools

New features will use the retailer’s iOS app to create more personalized experiences for shoppers, and include benefits to store employees as well.

By Dani James • June 24, 2022

Amazon launches virtual try-on for shoes

The new mobile feature, currently only available on iOS, allows customers to try on thousands of shoe styles from brands like Puma and Reebok.

By Dani James • June 9, 2022

Explore the Trendline➔

Retail Dive's Outlook on 2022

From continued supply chain challenges to the rise of social commerce, here's what Retail Dive is watching for in the year ahead.

By Retail Dive staff

Sally Beauty updates mobile app to offer 2-hour delivery with DoorDash

CEO Denise Paulonis said that 80% of the beauty retailer's customers engage with it via mobile devices.

By Tatiana Walk-Morris • May 11, 2022

Benefit Cosmetics reinforces gaming link with 9-tournament series

The effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

By Natalie Koltun • May 3, 2022

Instagram expands product tagging to all users

As the social media platform emphasizes its shopping potential, it is allowing all users to identify brands and products in their posts.

By Tatiana Walk-Morris • April 19, 2022

Walmart preps mealtime inspiration with shoppable Snapchat lens

The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.

By Robert Williams • April 14, 2022

Social commerce: 5 ways to capitalize on a $1.2 trillion opportunity

As social commerce platforms become more robust, retail brands must focus on developing a strategy that's fit for their business...and their consumers

April 11, 2022

Snapchat: 92% of Gen Z want to use AR for shopping

In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.

By Tatiana Walk-Morris • April 6, 2022

The Container Store launches new tier-based loyalty program

In addition to the program, which features perks like exclusive access to products and events, the home organization retailer debuted a new mobile app.

By Caroline Jansen • April 4, 2022

Chico's releases updated mobile apps for all of its brands

The new apps for its namesake brand, as well as White House Black Market and Soma, include a store locator tool and barcode scanning

By Tatiana Walk-Morris • March 28, 2022

TikTok's retail engine is revving up, but are brands successful at driving sales?

 Four steps to building positive brand experiences and driving sales on TikTok

March 21, 2022

Retailers winning with mobile offerings, losing with post-sales support

As consumers return to stores after two years of a global pandemic, they are using their smartphones more than ever to aid in the in-store shopping experience.

Feb. 22, 2022

Sally Hansen debuts AR try-on tech for nail polish

Beauty brands have increasingly relied on augmented reality tools during the COVID-19 pandemic as shoppers have prioritized safety.

By Tatiana Walk-Morris • Feb. 15, 2022

Apple unveils Tap to Pay on iPhone tool for merchants

The feature won't require additional hardware and will work on iPhone XS or subsequent devices.

By Tatiana Walk-Morris • Feb. 9, 2022

Pinterest adds augmented reality feature for home decor

The tech will allow users to virtually stage their homes with items from retailers including Walmart, West Elm, Wayfair and CB2.

By Tatiana Walk-Morris • Feb. 1, 2022

Snapchat's latest feature allows users to shop multiple products in one place

Tested at first by Ulta and MAC Cosmetics, the shopping lens allows users to view similar products at a given retailer, in addition to product information.

By Tatiana Walk-Morris • Jan. 28, 2022

Walmart targets shoppers, workers with new 'super app' services

The retailer's fintech startup said it will buy earned wage access facilitator Even and digital financial services company One Finance to help Walmart sell consumers a financial services "super app."

By Lynne Marek • Jan. 27, 2022

7-Eleven introduces subscription delivery service

For $5.95 a month, shoppers can get items delivered by the convenience store in about 30 minutes.

By Kaarin Vembar • Jan. 24, 2022

Saks launches personal styling service

After shoppers take a brief quiz, the retailer will match them with a personal stylist and provide them with tailored recommendations within a day.

By Tatiana Walk-Morris • Jan. 24, 2022

Walmart adds digital tools to match products with health preferences

A new online and in-app experience includes a "Shop-By-Diet" scanner and dietary profile feature that incorporates wellness criteria into grocery shopping.

By Catherine Douglas Moran • Jan. 19, 2022

Global online sales exceed $1 trillion during the holidays: Salesforce

Despite external challenges, consumers continued to splurge online.

By Maria Monteros • Jan. 12, 2022

Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.

By Chris Kelly • Jan. 11, 2022

How fashion DTC brands engage with their audiences via SMS

Breaking down the text marketing strategies for top DTC brands such as Princess Polly, LSKD and more.

Jan. 10, 2022

Nike sues Lululemon over Mirror, claiming patent infringement

The athletics giant outlined six patents it claims the workout system and its accompanying apps infringe upon.

By Cara Salpini • Jan. 6, 2022

Nike, Etsy's mobile apps were 'climbers' this holiday season: report

More than half of mobile shoppers downloaded at least one new shopping app ahead of the holiday season, according to Digital Turbine.

By Tatiana Walk-Morris • Dec. 16, 2021