Mobile Commerce

  • An online shopper is sitting outside on the street and is ordering something on her mobile phone with a credit card in hand.
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    RgStudio via Getty Images
    Sponsored by Cybersource

    3 disruptive retail trends, and why retailers must adapt

    The retail landscape is changing at an ever-increasing pace, enabling some retailers to gain competitive advantages.

    Sept. 19, 2022
  • A person sits on a couch petting a cat; a laptop features the Walmart website.
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    Courtesy of Walmart

    Walmart leans into personalization with app, site upgrades

    The retailer added new recommendation and visualization functions to digital apparel shopping and upgraded its gift registries, among other changes. 

    By Sept. 14, 2022
  • Online shopping on a smart phone.
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    Retrieved from Shutterstock.
    Sponsored by Mainstreet Services Inc.

    Why m-commerce is the new e-commerce and why retailers need to adapt quickly

    Market disruption has triggered massive changes in the retail sector, and one of the biggest developments is a major shift by shoppers toward m-commerce or mobile shopping and ordering.

    Sept. 12, 2022
  • Hands of Teen Girl scrolling up photos Close-up at dark neon room.
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    Marina Demidiuk via Getty Images
    Sponsored by Productsup

    The majority of Instagram users now shop on the app. How should retailers reach them?

    Four steps to building positive brand experiences and driving sales on Instagram.

    Sept. 12, 2022
  • A person with a brown sleeve holds a smartphone with the American Express Global Pay app open on it.
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    Permission granted by American Express
    Sponsored by American Express

    American Express® introduces American Express Global Pay™, a B2B cross-border payment solution for U.S. small businesses

    American Express Global Pay enables U.S. SMBs to make cross-border payments while earning rewards.

    Sept. 6, 2022
  • Individual holding its hand under Amazon One's palm recognition payment method at a Whole Foods Market checkout counter
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    Courtesy of Sarmishta Ramesh

    Whole Foods to add Amazon One payment tech to dozens of stores in California

    After rolling out the bio-authentication and payment technology to a handful of stores earlier this year, the grocery chain will add it to 65 locations.

    By Peyton Bigora • Aug. 11, 2022
  • Person paying their phone at a self-checkout station in a supermarket.
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    Julia Gomina via Getty Images

    Self-scanning stores to triple by 2027: report

    European countries are driving mobile checkout adoption, but the U.S. is catching up, the report suggests.

    By Tatiana Walk-Morris • Aug. 3, 2022
  • Verishop product images of a green button down shirt and green supplement bottle
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    Permission granted by Verishop

    Verishop raises $40M in Series B round

    The financing will go toward improving its capabilities, with a focus on supporting independent and up-and-coming brands.

    By Tatiana Walk-Morris • July 13, 2022
  • TikTok sign outside of office building.
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    Mario Tama / Staff via Getty Images

    TikTok creates program for small businesses

    Research suggests that TikTok has become a viable tool for connecting shoppers with products and services.

    By Tatiana Walk-Morris • July 12, 2022
  • Mobile shopping.
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    Retrieved from Piqsels.

    Can biometric data deliver more nuanced mass marketing?

    Remembering passwords may be a thing of the past as Apple rolls out passkeys, but interest in biometrics reaches beyond authentication.

    By Robert Williams • July 12, 2022
  • Nike attributes digital revenue growth to demand across mobile apps

    The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

    By Robert Williams • July 5, 2022
  • Walmart releases new AR features.
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    Courtesy of Walmart

    Walmart to release at-home and in-store AR tools

    New features will use the retailer’s iOS app to create more personalized experiences for shoppers, and include benefits to store employees as well.

    By June 24, 2022
  • Sneakers on feet using Amazon's Virtual Try-On feature
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    Screenshot: Industry Dive; Amazon

    Amazon launches virtual try-on for shoes

    The new mobile feature, currently only available on iOS, allows customers to try on thousands of shoe styles from brands like Puma and Reebok.

    By June 9, 2022
  • Sally Beauty updates mobile app to offer 2-hour delivery with DoorDash

    CEO Denise Paulonis said that 80% of the beauty retailer's customers engage with it via mobile devices.

    By Tatiana Walk-Morris • May 11, 2022
  • Benefit Cosmetics' female gamer tournament
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    Retrieved from Benefit Cosmetics on April 27, 2022

    Benefit Cosmetics reinforces gaming link with 9-tournament series

    The effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

    By Natalie Koltun • May 3, 2022
  • Instagram product tagging
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    Courtesy of Instagram

    Instagram expands product tagging to all users

    As the social media platform emphasizes its shopping potential, it is allowing all users to identify brands and products in their posts.

    By Tatiana Walk-Morris • April 19, 2022
  • Walmart's shoppable Snapchat lens
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    Retrieved from Allrecipes on April 07, 2022

    Walmart preps mealtime inspiration with shoppable Snapchat lens

    The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.

    By Robert Williams • April 14, 2022
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    Sponsored by Retail Innovation Conference & Expo

    Social commerce: 5 ways to capitalize on a $1.2 trillion opportunity

    As social commerce platforms become more robust, retail brands must focus on developing a strategy that's fit for their business...and their consumers

    April 11, 2022
  • Snapchat: 92% of Gen Z want to use AR for shopping

    In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.

    By Tatiana Walk-Morris • April 6, 2022
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    "Container Store" by colleen is licensed under CC BY-SA 2.0

    The Container Store launches new tier-based loyalty program

    In addition to the program, which features perks like exclusive access to products and events, the home organization retailer debuted a new mobile app.

    By April 4, 2022
  • Chico's releases updated mobile apps for all of its brands

    The new apps for its namesake brand, as well as White House Black Market and Soma, include a store locator tool and barcode scanning

    By Tatiana Walk-Morris • March 28, 2022
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    Tirachard via Getty Images
    Sponsored by Productsup

    TikTok's retail engine is revving up, but are brands successful at driving sales?

     Four steps to building positive brand experiences and driving sales on TikTok

    March 21, 2022
  • Woman Wearing Mask Paying At Floristic Studio
    Image attribution tooltip Hernandez & Sorokina

    Sponsored by Cybersource

    Retailers winning with mobile offerings, losing with post-sales support

    As consumers return to stores after two years of a global pandemic, they are using their smartphones more than ever to aid in the in-store shopping experience.

    Feb. 22, 2022
  • Sally Hansen and Perfect Corp. augmented reality nail try-on
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    Courtesy of Sally Hansen

    Sally Hansen debuts AR try-on tech for nail polish

    Beauty brands have increasingly relied on augmented reality tools during the COVID-19 pandemic as shoppers have prioritized safety.

    By Tatiana Walk-Morris • Feb. 15, 2022
  • Apple introduces tap to pay on iPhone.
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    Courtesy of Apple

    Apple unveils Tap to Pay on iPhone tool for merchants

    The feature won't require additional hardware and will work on iPhone XS or subsequent devices.

    By Tatiana Walk-Morris • Feb. 9, 2022