Mobile Commerce

3 disruptive retail trends, and why retailers must adapt

The retail landscape is changing at an ever-increasing pace, enabling some retailers to gain competitive advantages.

Sept. 19, 2022

Walmart leans into personalization with app, site upgrades

The retailer added new recommendation and visualization functions to digital apparel shopping and upgraded its gift registries, among other changes. 

By Ben Unglesbee • Sept. 14, 2022

Why m-commerce is the new e-commerce and why retailers need to adapt quickly

Market disruption has triggered massive changes in the retail sector, and one of the biggest developments is a major shift by shoppers toward m-commerce or mobile shopping and ordering.

Sept. 12, 2022

The majority of Instagram users now shop on the app. How should retailers reach them?

Four steps to building positive brand experiences and driving sales on Instagram.

Sept. 12, 2022

American Express® introduces American Express Global Pay™, a B2B cross-border payment solution for U.S. small businesses

American Express Global Pay enables U.S. SMBs to make cross-border payments while earning rewards.

Sept. 6, 2022

Whole Foods to add Amazon One payment tech to dozens of stores in California

After rolling out the bio-authentication and payment technology to a handful of stores earlier this year, the grocery chain will add it to 65 locations.

By Peyton Bigora • Aug. 11, 2022

Self-scanning stores to triple by 2027: report

European countries are driving mobile checkout adoption, but the U.S. is catching up, the report suggests.

By Tatiana Walk-Morris • Aug. 3, 2022

Verishop raises $40M in Series B round

The financing will go toward improving its capabilities, with a focus on supporting independent and up-and-coming brands.

By Tatiana Walk-Morris • July 13, 2022

TikTok creates program for small businesses

Research suggests that TikTok has become a viable tool for connecting shoppers with products and services.

By Tatiana Walk-Morris • July 12, 2022

Can biometric data deliver more nuanced mass marketing?

Remembering passwords may be a thing of the past as Apple rolls out passkeys, but interest in biometrics reaches beyond authentication.

By Robert Williams • July 12, 2022

Nike attributes digital revenue growth to demand across mobile apps

The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

By Robert Williams • July 5, 2022

Walmart to release at-home and in-store AR tools

New features will use the retailer’s iOS app to create more personalized experiences for shoppers, and include benefits to store employees as well.

By Dani James • June 24, 2022

Amazon launches virtual try-on for shoes

The new mobile feature, currently only available on iOS, allows customers to try on thousands of shoe styles from brands like Puma and Reebok.

By Dani James • June 9, 2022

Sally Beauty updates mobile app to offer 2-hour delivery with DoorDash

CEO Denise Paulonis said that 80% of the beauty retailer's customers engage with it via mobile devices.

By Tatiana Walk-Morris • May 11, 2022

Benefit Cosmetics reinforces gaming link with 9-tournament series

The effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

By Natalie Koltun • May 3, 2022

Instagram expands product tagging to all users

As the social media platform emphasizes its shopping potential, it is allowing all users to identify brands and products in their posts.

By Tatiana Walk-Morris • April 19, 2022

Walmart preps mealtime inspiration with shoppable Snapchat lens

The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.

By Robert Williams • April 14, 2022

Social commerce: 5 ways to capitalize on a $1.2 trillion opportunity

As social commerce platforms become more robust, retail brands must focus on developing a strategy that's fit for their business...and their consumers

April 11, 2022

Snapchat: 92% of Gen Z want to use AR for shopping

In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.

By Tatiana Walk-Morris • April 6, 2022

The Container Store launches new tier-based loyalty program

In addition to the program, which features perks like exclusive access to products and events, the home organization retailer debuted a new mobile app.

By Caroline Jansen • April 4, 2022

Chico's releases updated mobile apps for all of its brands

The new apps for its namesake brand, as well as White House Black Market and Soma, include a store locator tool and barcode scanning

By Tatiana Walk-Morris • March 28, 2022

TikTok's retail engine is revving up, but are brands successful at driving sales?

 Four steps to building positive brand experiences and driving sales on TikTok

March 21, 2022

Retailers winning with mobile offerings, losing with post-sales support

As consumers return to stores after two years of a global pandemic, they are using their smartphones more than ever to aid in the in-store shopping experience.

Feb. 22, 2022

Sally Hansen debuts AR try-on tech for nail polish

Beauty brands have increasingly relied on augmented reality tools during the COVID-19 pandemic as shoppers have prioritized safety.

By Tatiana Walk-Morris • Feb. 15, 2022

Apple unveils Tap to Pay on iPhone tool for merchants

The feature won't require additional hardware and will work on iPhone XS or subsequent devices.

By Tatiana Walk-Morris • Feb. 9, 2022