Mobile Commerce
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Poshmark IPO illustrates 'super-charged' secondhand market
The secondhand digital marketplace saw shares more than double in its public debut.
By Kaarin Vembar • Jan. 19, 2021 -
Mobile ad spending surged 26% in 2020 as pandemic fueled demand: report
Consumers also showed greater willingness to conduct transactions through their phones, spending $143 billion on mobile apps in 2020, per App Annie.
By Peter Adams • Jan. 19, 2021 -
Explore the Trendline➔
Rohit Tandon via UnsplashTrendlineInside the mobile trends shaping retail
Consumers driven to stay home spent more time on their devices to engage with the outside world.
By Retail Dive staff -
Retrieved from Clio Awards on July 13, 2020
Nike's apps played crucial role in driving engagement, 2020 digital sales growth
Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing.
By Robert Williams • Jan. 15, 2021 -
Mastercard pilot turns smartphones into a point-of-sale device
Expansion into the contactless tech space has accelerated due to the pandemic and is expected to continue.
By Kaarin Vembar • Jan. 14, 2021 -
Ads on Facebook may not be that important for brands after all, Forrester data shows
An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year.
By Ben Unglesbee • Jan. 13, 2021 -
Retrieved from HomeValet on Jan. 12, 2021
Walmart to test refrigerated boxes that store grocery orders outside homes
The secure, internet-connected units can hold items at various temperatures and use ultraviolet light to kill viruses, mold and mildew.
By Sam Silverstein • Jan. 13, 2021 -
Affirm IPO hits $1.2B
The buy now, pay later tech company announced an initial public offering stock price of $49, but opened at nearly $100 on its first day of trading.
By Daphne Howland , Kaarin Vembar • UPDATED: Jan. 19, 2021 at 9:52 a.m. -
Amazon, Walmart dominate shopping app downloads in 2020: report
Target, eBay and Wayfair also made the top 10 list as consumers increasingly rely on mobile as a shopping channel, per Apptopia.
By Kaarin Vembar • Jan. 11, 2021 -
Beauty tech company Perfect Corp. raises $50M
The developer of virtual beauty app YouCam Makeup will use the Series C funds to further invest in AI technology and global expansion.
By Tatiana Walk-Morris • Jan. 07, 2021 -
EBay targets mobile shoppers with holiday AR sweepstakes
The online marketplace teamed with NBA star Anthony Davis to promote the web-based game and give away 500 pairs of collectible sneakers.
By Robert Williams • Jan. 05, 2021 -
Consumers spent over $100B on mobile apps in 2020: report
As shopping shifted from in-store to online, mobile purchases reached record-breaking heights.
By Tatiana Walk-Morris • Jan. 05, 2021 -
Afterpay basket size jumps 30% over the holidays
The installment payments firm benefited from pandemic-induced behaviors in favor of contactless buying.
By Kaarin Vembar • Jan. 05, 2021 -
Pandemic-fueled omnichannel shopping surge here to stay: Nielsen
Buying across both store and online channels increased 50% in 2020 and doesn't show signs of slowing anytime soon, the data firm noted.
By Rosie Bradbury • Jan. 05, 2021 -
Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok
While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity rose, Klear found.
By Chris Kelly • Dec. 22, 2020 -
Verishop launches group video shopping feature
The new offering can host up to five people and allows friends to browse products together.
By Maria Monteros • Dec. 22, 2020 -
Retrieved from Google on December 17, 2020
Google launches AR beauty try-on tools in app
The tech giant teamed up with ModiFace and Perfect Corp. to allow consumers to virtually test cosmetics.
By Tatiana Walk-Morris • Dec. 21, 2020 -
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the app.
By Peter Adams • Dec. 18, 2020 -
Amazon Fashion launches custom T-shirt sales
Available in the U.S., the app-based tech helps customers determine their ideal size, fit, color and style, and could reduce returns and waste.
By Daphne Howland • Dec. 15, 2020 -
Contactless offerings surge, but may be 'duct-tape solutions' for now: report
Touch-free payment and pickup options are gaining in popularity, but retailers haven't fully figured them out yet, according to NewStore.
By Tatiana Walk-Morris • Dec. 15, 2020 -
Instagram debuts Shopping in Reels
Brands and creators can tag products in the videos they post, which users are able to view or purchase from directly.
By Tatiana Walk-Morris • Dec. 15, 2020 -
Retrieved from WhatsApp on December 09, 2020
WhatsApp introduces carts feature to simplify in-app purchases
The platform has rolled out e-commerce features in recent years to help sellers connect with customers.
By Tatiana Walk-Morris • Dec. 15, 2020 -
Snapchat adds Perfect Corp.'s AR beauty testing
Beauty brands will be able to add virtual storefronts to the social platform and transform AR experiences into shoppable lenses.
By Tatiana Walk-Morris • Dec. 14, 2020 -
Retrieved from Tastemade on November 23, 2020
Tastemade feasts on shoppable video as mobile viewership grows
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
By Robert Williams • Dec. 11, 2020 -
7-Eleven unveils mobile wallet to enable contactless payments
The retailer aims to bring cash users into the digital wallet space and make its rewards program more accessible.
By Tatiana Walk-Morris • Dec. 08, 2020 -
Levi's unveils clothes for Snapchat Bitmoji and their real-life counterparts
The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.
By Robert Williams • Dec. 07, 2020