Mobile Commerce

Pinterest adds shopping feature to visual search

A new Shop tab in Lens gives mobile marketers a way to showcase items in Product Pins when users are most ready to buy.

By Robert Williams • June 02, 2020

Tractor Supply plans first mobile app

Over 70% of the retailer's online traffic is coming from mobile devices, and the company's tech efforts are aimed at improving that shopping experience.

By Tatiana Walk-Morris • June 01, 2020

Explore the Trendline➔

Trendline

Direct to consumer

There's a lot happening in the direct-to-consumer space right now, and it's not going away anytime soon. 

By Retail Dive staff

Instagram IGTV video ads arrive as part of monetization push for influencers

Several new features come as creators of videos on Instagram Live recently saw a 70% increase in views.

By Robert Williams • June 01, 2020

Benefit Cosmetics brings AR try-on to WeChat

Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.

By Robert Williams • May 28, 2020

Instacart rolls out in-app safety features for workers

The grocery delivery service has faced recent backlash about maintaining safety amid surging demand caused by COVID-19.

By Tatiana Walk-Morris • May 26, 2020

Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech

Areas like click and collect are booming, pushing retailers and supply chain companies to invest in tech that can meet demand in a safe manner.

By Peter Adams • May 26, 2020

Anne Klein streams video series on Facebook Live

Livestreaming platforms like Facebook Live, Amazon-owned Twitch and Google's YouTube Live give brands creative control over long-form programming. 

By Robert Williams • May 22, 2020

Target to sell products through Instagram Checkout

The mass merchant is among the latest retailers to venture into social commerce. 

By Tatiana Walk-Morris • May 22, 2020

Former Stitch Fix COO launches AI-powered shopping app

The Yes has consumers take a quiz then indicate if they like certain products to curate a personalized feed of styles and brands.

By Tatiana Walk-Morris • May 20, 2020

Facebook debuts Shops e-commerce initiative for small businesses

New digital storefronts for Facebook and Instagram mark a significant bet to capitalize on e-commerce.

By Robert Williams • May 20, 2020

Home Depot, Lowe's see record-breaking app downloads

While many consumers remain at home, they’re turning their attention to home improvement projects, according to a new report by Apptopia. 

By Tatiana Walk-Morris • May 19, 2020

Walmart combines grocery, shopping apps

The big-box retailer is streamlining its digital offerings, which is aided by services like store pick up.

By Tatiana Walk-Morris • May 19, 2020

Lucky Brand deals offbeat challenges with Instagram contest

The denim brand is posting retro-themed playing cards that urge homebound customers to "master blanket fort architecture" and "power squat your pet."

By Robert Williams • May 15, 2020

Facebook, Instagram add features to help local businesses

The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.

By Robert Williams • May 13, 2020

Perfect brings AR tools for beauty brands to WeChat

Users can now virtually sample products directly on the popular Chinese messaging app while stores remain closed.

By Robert Williams • May 12, 2020

Shipt launches digital coupons

The grocery e-commerce provider will allow customers to redeem coupons from national advertisers when placing online orders for pickup and delivery.

By Sam Silverstein • May 11, 2020

Grocers are ramping up mobile checkout platforms

Retailers are encouraging customers to adopt the technology as they promote contact-free shopping during the pandemic.

By Jessica Dumont • May 06, 2020

90% of people buy from brands they follow on social media

Boosting brand awareness is the top priority for social marketers, according to a recent Sprout Social study.

By Robert Williams • May 05, 2020

Jewelry brand Kendra Scott introduces AR try-on tool

The retailer joins other brands that have introduced virtual tech to remotely connect with consumers. 

By Tatiana Walk-Morris • May 05, 2020

7-Eleven expands delivery through DoorDash, Postmates

As the pandemic keeps shoppers home, the convenience store chain now offers on-demand ordering from more than 90% of its U.S. locations.

By Tatiana Walk-Morris • May 04, 2020

L'Oréal rolls out first beauty AR lenses on Snap's desktop app

The immersive tech is compatible with video conferencing platforms and features brands such as Garnier, Lancôme and Maybelline.

By Robert Williams • April 30, 2020

Poshmark introduces shoppable Posh Stories feature

Users can create 15-second videos to show the fit and style of items that are being sold. But the content will disappear after 48 hours. 

By Tatiana Walk-Morris • April 29, 2020

Shopify unveils consumer shopping app as e-commerce demand increases under coronavirus

Putting a spotlight on local merchants, the Shop app leverages Shop Pay for transactions and Arrive to track online orders. 

By Peter Adams • April 28, 2020

How the COVID-19 pandemic is pushing brands to connect digitally

Retailers are quickly pivoting to emphasize mobile tech and virtual appointments to keep their businesses going.

By Tatiana Walk-Morris • April 28, 2020

Walmart, Nextdoor partner to facilitate shopping assistance

The retailer's latest effort to provide safe purchase options puts consumers who need help buying essentials in touch with neighbors willing to do it for them.

By Tatiana Walk-Morris • April 24, 2020