Mobile Commerce


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    Courtesy of Walmart

    Walmart to release at-home and in-store AR tools

    New features will use the retailer’s iOS app to create more personalized experiences for shoppers, and include benefits to store employees as well.

    By June 24, 2022
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    Screenshot: Industry Dive; Amazon

    Amazon launches virtual try-on for shoes

    The new mobile feature, currently only available on iOS, allows customers to try on thousands of shoe styles from brands like Puma and Reebok.

    By June 9, 2022
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    Trendline

    Retail Dive's Outlook on 2022

    From continued supply chain challenges to the rise of social commerce, here's what Retail Dive is watching for in the year ahead.

    By Retail Dive staff
  • Sally Beauty updates mobile app to offer 2-hour delivery with DoorDash

    CEO Denise Paulonis said that 80% of the beauty retailer's customers engage with it via mobile devices.

    By Tatiana Walk-Morris • May 11, 2022
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    Retrieved from Benefit Cosmetics on April 27, 2022

    Benefit Cosmetics reinforces gaming link with 9-tournament series

    The effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

    By Natalie Koltun • May 3, 2022
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    Courtesy of Instagram

    Instagram expands product tagging to all users

    As the social media platform emphasizes its shopping potential, it is allowing all users to identify brands and products in their posts.

    By Tatiana Walk-Morris • April 19, 2022
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    Retrieved from Allrecipes on April 07, 2022

    Walmart preps mealtime inspiration with shoppable Snapchat lens

    The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.

    By Robert Williams • April 14, 2022
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     Garfieldbigberm/Shutterstock.com

    Sponsored by Retail Innovation Conference & Expo

    Social commerce: 5 ways to capitalize on a $1.2 trillion opportunity

    As social commerce platforms become more robust, retail brands must focus on developing a strategy that's fit for their business...and their consumers

    April 11, 2022
  • Snapchat: 92% of Gen Z want to use AR for shopping

    In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.

    By Tatiana Walk-Morris • April 6, 2022
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    "Container Store" by colleen is licensed under CC BY-SA 2.0

    The Container Store launches new tier-based loyalty program

    In addition to the program, which features perks like exclusive access to products and events, the home organization retailer debuted a new mobile app.

    By April 4, 2022
  • Chico's releases updated mobile apps for all of its brands

    The new apps for its namesake brand, as well as White House Black Market and Soma, include a store locator tool and barcode scanning

    By Tatiana Walk-Morris • March 28, 2022
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    Tirachard via Getty Images
    Sponsored by Productsup

    TikTok's retail engine is revving up, but are brands successful at driving sales?

     Four steps to building positive brand experiences and driving sales on TikTok

    March 21, 2022
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    stock.adobe.com/ Hernandez & Sorokina

    Sponsored by Cybersource

    Retailers winning with mobile offerings, losing with post-sales support

    As consumers return to stores after two years of a global pandemic, they are using their smartphones more than ever to aid in the in-store shopping experience.

    Feb. 22, 2022
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    Courtesy of Sally Hansen

    Sally Hansen debuts AR try-on tech for nail polish

    Beauty brands have increasingly relied on augmented reality tools during the COVID-19 pandemic as shoppers have prioritized safety.

    By Tatiana Walk-Morris • Feb. 15, 2022
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    Courtesy of Apple

    Apple unveils Tap to Pay on iPhone tool for merchants

    The feature won't require additional hardware and will work on iPhone XS or subsequent devices.

    By Tatiana Walk-Morris • Feb. 9, 2022
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    Courtesy of Pinterest

    Pinterest adds augmented reality feature for home decor

    The tech will allow users to virtually stage their homes with items from retailers including Walmart, West Elm, Wayfair and CB2.

    By Tatiana Walk-Morris • Feb. 1, 2022
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    Courtesy of Snap

    Snapchat's latest feature allows users to shop multiple products in one place

    Tested at first by Ulta and MAC Cosmetics, the shopping lens allows users to view similar products at a given retailer, in addition to product information.

    By Tatiana Walk-Morris • Jan. 28, 2022
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    Al Bello via Getty Images

    Walmart targets shoppers, workers with new 'super app' services

    The retailer's fintech startup said it will buy earned wage access facilitator Even and digital financial services company One Finance to help Walmart sell consumers a financial services "super app."

    By Lynne Marek • Jan. 27, 2022
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    Courtesy of 7-Eleven

    7-Eleven introduces subscription delivery service

    For $5.95 a month, shoppers can get items delivered by the convenience store in about 30 minutes.

    By Jan. 24, 2022
  • Saks launches personal styling service

    After shoppers take a brief quiz, the retailer will match them with a personal stylist and provide them with tailored recommendations within a day.

    By Tatiana Walk-Morris • Jan. 24, 2022
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    Retrieved from YouTube on January 13, 2022

    Walmart adds digital tools to match products with health preferences

    A new online and in-app experience includes a "Shop-By-Diet" scanner and dietary profile feature that incorporates wellness criteria into grocery shopping.

    By Catherine Douglas Moran • Jan. 19, 2022
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    Stuart C. Wilson via Getty Images

    Global online sales exceed $1 trillion during the holidays: Salesforce

    Despite external challenges, consumers continued to splurge online.

    By Maria Monteros • Jan. 12, 2022
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    Tero Vesalainen via Getty Images

    Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

    Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.

    By Chris Kelly • Jan. 11, 2022
  • Sponsored by Yotpo

    How fashion DTC brands engage with their audiences via SMS

    Breaking down the text marketing strategies for top DTC brands such as Princess Polly, LSKD and more.

    Jan. 10, 2022
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    Courtesy of Lululemon

    Nike sues Lululemon over Mirror, claiming patent infringement

    The athletics giant outlined six patents it claims the workout system and its accompanying apps infringe upon.

    By Jan. 6, 2022
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    Sean Gallup via Getty Images

    Nike, Etsy's mobile apps were 'climbers' this holiday season: report

    More than half of mobile shoppers downloaded at least one new shopping app ahead of the holiday season, according to Digital Turbine.

    By Tatiana Walk-Morris • Dec. 16, 2021