Mobile Commerce
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Digital styling platform StyleBox announces beta launch
The company took aim at competitors in the space, claiming its service does not use AI to "fully replace humans or put stylists behind the scene."
By Tatiana Walk-Morris • Jan. 23, 2020 -
David's Bridal unveils concierge chatbot Zoey
The technology helps iPhone users book appointments and can free up employees to spend more time interacting with customers in stores.
By Robert Williams • Jan. 22, 2020 -
7 hot mobile trends for 2020
From TikTok to improving in-store tech for employees, here's what's on the horizon for retailers.
By Tatiana Walk-Morris • Jan. 22, 2020 -
Google unifies apparel shopping on mobile search
The company won't charge retailers and brands to be included in a new search section, which includes products from more than 1 million online shops.
By Robert Williams • Jan. 17, 2020 -
Shoppers want to use mobile payment in stores
Mobile wallet adoption is on the rise, but U.S. retailers have been slower to adopt the technology than companies in other parts of the world, a study found.
By Krishna Thakker • Jan. 17, 2020 -
Holiday shoppers spent more than $50B via smartphone
Mobile accounted for 84% of the season's e-commerce growth, according to a new report by Adobe.
By Tatiana Walk-Morris • Jan. 16, 2020 -
Microsoft tailors collaboration tools to underserved front-line workers
At Mattress Firm, the shift to Microsoft Teams responded to an organic adoption of communication platforms from front-line employees, said CIO Jon Sider.
By Roberto Torres • Jan. 15, 2020 -
How Starbucks uses AI to counter mobile's isolating effect
At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides.
By Chantal Tode • Jan. 14, 2020 -
Sephora, Rent the Runway aim to unlock social's growing commerce opportunity
Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.
By Peter Adams • Jan. 14, 2020 -
In-store mobile tech draws repeat shoppers, study finds
However, payment apps remain much less popular than credit and debit cards for brick-and-mortar payments.
By Robert Williams • Jan. 14, 2020 -
Sally Beauty recruits influencers in brand, app upgrade
The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.
By Robert Williams • Jan. 08, 2020 -
Almost all retail apps leak personal data, security firm warns
Until retailers' apps can be trusted, consumers should delete them from their phones, according to mobile security firm NowSecure.
By Daphne Howland • Jan. 07, 2020 -
Amazon broadens in-car services with major Alexa expansion
The e-commerce giant is collaborating with carmakers, gas stations and tech firms to give drivers more voice-powered services.
By Robert Williams • Jan. 07, 2020 -
Neutrogena's Skin360 app ditches hardware with new AI features
Powered by Perfect's YouCam, the updated app lets smartphone users scan their face and get personalized recommendations without camera attachments.
By Robert Williams • Jan. 06, 2020 -
Sneakers, cosmetics among top US holiday purchases
A new report from Afterpay found that nearly 80% of seasonal shoppers used mobile devices — an increase of 12% from 2018.
By Tatiana Walk-Morris • Jan. 06, 2020 -
E.l.f. Cosmetics boosts clicks via personalized recommendations
The company saw a 17.6% increase in mobile menu clicks after personalizing the experience based on users' past shopping behavior, according to a report.
By Lisa Rowan • Jan. 02, 2020 -
L'Oréal's Garnier blends hair color try-ons with Google Lens
Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.
By Robert Williams • Dec. 26, 2019 -
Google tops Facebook in driving early holiday traffic to retail sites
Despite the hype around social commerce, organic and paid Google search appear more effective at delivering site traffic this season, according to a study.
By Dianna Christie • Dec. 20, 2019 -
Neiman Marcus unwraps shoppable video starring Taraji P. Henson
The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."
By Dianna Christie • Dec. 19, 2019 -
Instagram influencer marketing activity jumps 48%, study finds
The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity.
By Robert Williams • Dec. 17, 2019 -
Walmart, Instacart partner Whisk launches multi-platform app
The updated program allows shoppers to search or add recipes, make and share shopping lists across devices and order groceries for delivery.
By Jessica Dumont • Dec. 17, 2019 -
Dior lights up holiday collection with first Instagram makeup filter
Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.
By Robert Williams • Dec. 17, 2019 -
Mastercard introduces mobile wallet gift card in the UK
The move, which comes in time for the holiday season, enables recipients to easily access and spend funds across dozens of retailers.
By Tatiana Walk-Morris • Dec. 17, 2019 -
Mobile accounts for 67% of traffic to fashion sites this holiday
Conversion rates also jumped 53%, suggesting that shoppers are becoming accustomed to buying apparel on their smartphones, per a new report.
By Tatiana Walk-Morris • Dec. 10, 2019 -
Instagram taps Celine Dion for shoppable video of retro fashion
Marc Jacobs, Michael Kors, Adidas and Oscar de la Renta are among the 18 brands offering products to buy directly through Instagram.
By Robert Williams • Dec. 10, 2019
