Technology: Page 216
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Deep Dive
Pocket the punch card: Loyalty, rewards programs shift to mobile platform
Smartphones offer a reliable way for retailers to reach customers.
By Ian P. Murphy • June 3, 2015 -
Retrieved from Apple on September 09, 2014
Apple Watch is company's biggest launch to date
The retail giant is expected to ship five million products in the first three months of its release.
By Ian P. Murphy • June 2, 2015 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Deep Dive
Why omnichannel as you know it is 'dead'
Deloitte report: Retailers need to stop thinking exclusively about the 'buy'—and think more about the journey that got shoppers there.
By Kelsey Lindsey • May 29, 2015 -
Retrieved from Apple on September 09, 2014
Retailers see Apple Watch as emerging marketing opportunity
Apps that perform a simple, specific function lead the way for wearables.
By Ian P. Murphy • May 29, 2015 -
Oops! Wal-Mart leaks name of shipping service
The potential Amazon Prime competitor will be called ShippingPass, TechCrunch reports.
By Randy Lilleston • May 27, 2015 -
Deep Dive
How retailers use gamification to drive engagement
Gaming strategies increase interaction and engagement, especially for mobile apps.
By Ian P. Murphy • May 26, 2015 -
Target: Smart RFID tags in all stores in 2016
RFID will assist in tracking inventory and fulfillment of orders placed for in-store pickup.
By Ian P. Murphy • May 26, 2015 -
Google launches shopping ads for YouTube
TrueView Ads to run alongside video content.
By Ian P. Murphy • May 22, 2015 -
Report: Payments startup Stripe attracts investment at $5B valuation
It's not yet clear how much the payment company is raising.
By Ian P. Murphy • May 22, 2015 -
Deep Dive
Will the Internet of Everything be the end of the checkout line?
Retail Dive recently talked with Shaun Kirby, CTO of Cisco Consulting Services, about IoE and how it can be used to streamline purchases.
By Ian P. Murphy • May 21, 2015 -
The Limited debuts in-store pickup
Unlike many retailers’ options, the chain won't require an online purchase to hold items.
By Ian P. Murphy • May 21, 2015 -
Rue 21 adds Epicor's omnichannel software
The system will provide reporting and anlytics throughout the teen retailer's operations.
By Ian P. Murphy • May 21, 2015 -
Deep Dive
How programmatic marketing continues to revolutionize media buys
Automated systems have conquered marketers' early misgivings to dominate digital spend.
By Ian P. Murphy • May 20, 2015 -
Amazon's Echo now allows voice-activated reorders
But the speaker/assistant system only offers merchandise orders to U.S. Prime members, so far.
By Ian P. Murphy • May 15, 2015 -
Messaging apps lead mobile usage in most key markets: study
While the rest of the world favors mobile messaging apps, the U.S. depends on social media with Facebook and Instagram leading.
By Ian P. Murphy • May 14, 2015 -
Square introduces 'cashtags' for URL payments
The payments system now lets users set the exact payment amount in a unique URL.
By Ian P. Murphy • May 12, 2015 -
Google: Almost half of video ads go unseen
YouTube ads perform somewhat better, the search engine reports.
By Ian P. Murphy • May 12, 2015 -
IBM to assist with Facebook's ad targeting
The software giant will contribute to the data driving Facebook's targeting tools.
By Ian P. Murphy • May 7, 2015 -
Zulily redesigns website for improved personalization
The site will now deliver offers customized to users' needs.
By Ian P. Murphy • May 7, 2015 -
Retrieved from Apple on September 09, 2014
Deep DiveTight squeeze: How marketers can cope with Apple Watch's limited real estate
With just over one square inch of interface, the wearable favors simplified apps.
By Ian P. Murphy • May 6, 2015 -
Mobile boost at RetailMeNot not enough, not yet
A Google algorithm change to favor mobile-optimized websites, which has dinged the coupon site’s fortunes, could ultimately help in the future, the company says.
By Daphne Howland • May 6, 2015 -
Fast-growing startup Boomerang Commerce scores 3 big-name clients
Groupon, Office Depot, and Sears will use the startup's omnichannel pricing analysis.
By Ian P. Murphy • May 6, 2015 -
Macy's promotes Mother's Day via social
The department store will donate $3 for every post to Instagram, Tumblr, and Twitter.
By Ian P. Murphy • May 5, 2015 -
Pinterest to allow access to API
The discovery platform will allow select developers to build third-party apps for the system.
By Ian P. Murphy • May 5, 2015 -
Kohl's sees dramatic growth in app users
The retailer's loyalty program has helped Kohl's beat Uber, Nike, and Tinder in growth.
By Ian P. Murphy • May 4, 2015