Dive Brief:
- Macy’s Inc. is running a social-media campaign in honor of Mother’s Day that promises to donate up to $400,000 to charity.
- The department-store chain will donate $3 for every mom-related image or memory shared on Instagram, Tumblr, or Twitter carrying the hashtag #MacysLovesMoms.
- Charities include the American Heart Association, Futures Without Violence, the National Park Foundation, Reading Is Fundamental Inc., and the Make-A-Wish Foundation.
Dive Insight:
Macy’s Inc. is running a huge social media promotion in connection with Mother’s Day. The department store chain will donate $3 to charity for every mom-related post consumers share tagged #MacysLovesMoms.
Photos and memories shared to Instagram, Tumblr and Twitter through May 10 will award money to the American Heart Association, Futures Without Violence, the National Park Foundation, Reading Is Fundamental Inc. and the Make-A-Wish Foundation.
The promotion promises to be even larger than a Twitter trivia contest department store chain Kohl’s ran in during 2014’s Thanksgiving and Black Friday weekend.