Marketing


  • An AI-generated model wearing Levi's
    Image attribution tooltip
    Courtesy of Levi's

    Levi’s to test AI-generated models

    The clothing brand said the move to supplement humans with AI models supports its diversity and sustainability efforts.

    By March 24, 2023
  • A phone with the App Store download page for TikTok open.
    Image attribution tooltip
    Drew Angerer via Getty Images

    75% of marketers expect to spend more on TikTok even as ban looms

    As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

    By Chris Kelly • March 24, 2023
  • Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • Three people in bathing suits that are brightly colored stand in a pool of water.
    Image attribution tooltip
    Courtesy of Eloquii
    Column

    The Weekly Closeout: Eloquii partners with Gabi Fresh and ‘Bad Spaniels’ goes to the Supreme Court

    The plus-size brand has a new, exclusive swimwear collection. Meanwhile, Jack Daniel’s says the parody dog toy’s bark is, in fact, as bad as its bite.

    By Retail Dive Staff • March 24, 2023
  • Golde's Calm product
    Image attribution tooltip
    Courtesy of Golde

    Wellness brand Golde enters Ulta

    The brand initially launched three of its products within The Wellness Shop, an initiative the beauty retailer introduced in 2021.

    By Howard Ruben • March 24, 2023
  • Inside of the Studio by Sally store with a person in a salon chair and shelves full of products.
    Image attribution tooltip
    Courtesy of Sally Beauty

    Sally Beauty introduces DIY salon concept store

    Five additional Studio By Sally locations will open in 2023, with an eye to launch 100 throughout the U.S. over the next three to four years.

    By March 24, 2023
  • Picture of an At Home storefront.
    Image attribution tooltip
    Permission granted by At Home Group

    At Home cuts prices as supply chain costs ease

    The retailer raised prices last year when expenses grew by $300 million, but executives have found ways to relieve the pressure.

    By Tatiana Walk-Morris • March 23, 2023
  • Image attribution tooltip
    Chris J Ratcliffe / Stringer via Getty Images

    Gap pumps brakes on retail media unit

    The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

    By Peter Adams • March 23, 2023
  • On signs Iga ÅšwiÄ…tek
    Image attribution tooltip
    Courtesy of On

    On signs tennis stars Iga ÅšwiÄ…tek and Ben Shelton

    The DTC athletic shoe brand, which is backed by Roger Federer, is continuing to deepen its presence in the sport.

    By Howard Ruben • March 23, 2023
  • A Petco storefront. There is a white van parked outside and a person walking in the store.
    Image attribution tooltip
    Permission granted by Petco

    Petco adds 1M customers in 2022

    The retailer is leaning into its health and wellness offerings, introducing a pet food subscription service in partnership with Freshpet.

    By March 22, 2023
  • Parade's first swimwear collection
    Image attribution tooltip
    Courtesy of Parade

    Parade expands into swimwear

    The collection, which uses a material made from recycled bottles, is available in sizes XS to 3XL.

    By March 22, 2023
  • Bobby Sanguinetti action shot playing hockey for the Carolina Hurricanes
    Image attribution tooltip
    Courtesy of Carolina Hurricanes

    Fanatics is NHL’s new uniform supplier

    The sports merchandise retailer replaces Adidas, which allowed a seven-year deal with the hockey league to end.

    By March 21, 2023
  • Images of Clinique's virtual world.
    Image attribution tooltip
    Courtesy of Clinique

    Clinique launches virtual lab

    The Clinique Lab builds on the brand’s concept space at Macy’s in Herald Square, but with a virtual storefront. 

    By Tatiana Walk-Morris • March 21, 2023
  • Sneakers sit on shelves.
    Image attribution tooltip
    Courtesy of Atmos, New Balance

    Atmos, New Balance launch retail collaboration in Washington, DC

    The concept, dubbed the NBSE, features exclusive New Balance footwear and will serve as a gathering place for community events. 

    By Tatiana Walk-Morris • March 20, 2023
  • Barbie Balmain collaboration
    Image attribution tooltip
    Courtesy of Mattel

    Mattel CFO sees movie tie-in boosting Barbie sales

    The toymaker had a tough 2022, but CFO Anthony DiSilvestro expects the outlook to improve and says parents will always prioritize spending on their children.

    By Chris Gaetano • March 20, 2023
  • Know Beauty founder Vanessa Hudgens
    Image attribution tooltip
    Courtesy of Know Beauty

    Vanessa Hudgens’ Know Beauty relaunches on Amazon

    The brand initially launched in 2021, aiming to tackle consumers’ entire skin care regimes. Now, it’s prioritizing one product at a time.

    By Howard Ruben • March 17, 2023
  • A white canvas tote bag with green handles and green embroidered stitching.
    Image attribution tooltip
    Courtesy of LL Bean

    Ironic totes help deliver L.L. Bean’s second-best revenue year

    The Maine outdoor retailer, best known for its iconic boots, plans to expand inclusive sizing after seeing sales rise 15% in that segment.

    By March 17, 2023
  • A bottle of Pepsi and Peeps soda surrounded by yellow Peeps bunnies.
    Image attribution tooltip
    Courtesy of Pepsico
    Column

    The Weekly Closeout: Neiman Marcus expands partnership with Ferragamo, Peeps beefs up collabs ahead of spring

    The department store will have in-store activations, customer experiences and exclusive products from the brand, while the confection’s list of partners grows.

    By Retail Dive Staff • March 17, 2023
  • A selection of beauty products on a yellow background.
    Image attribution tooltip
    Courtesy of Walmart

    Walmart launches clean beauty platform with most products under $10

    Clean Beauty at Walmart includes formulas free of more than 1,200 ingredients and will expand over time. 

    By March 17, 2023
  • A person in vacation attire sits on a chair on a beach while using a smartphone to conduct a video call.
    Image attribution tooltip
    CandyRetriever via Getty Images

    Saks Fifth Avenue stylists to become brand ambassadors for luxury travel company

    Luxury consumers are showing a strong interest in travel. A partnership between Saks and Inspirato hopes to leverage that enthusiasm. 

    By March 15, 2023
  • Macy's internal storefront.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    Reebok to develop exclusive products in expanded partnership with Macy’s

    With a new owner steering the brand, Reebok has been forging partnerships with a number of retailers seeking to grow their product assortments.

    By Tatiana Walk-Morris • March 15, 2023
  • Haircare brand Living Proof's virtual store in the metaverse
    Image attribution tooltip
    Courtesy of Living Proof

    Living Proof brings personalized beauty quiz to the metaverse

    The hair care brand unveiled a virtual shopping experience that helps customers find a custom routine and purchase products.

    By March 15, 2023
  • A Glossier store in the Melrose area in Los Angeles, California.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Glossier revamps executive team with new chief commercial officer

    The beauty brand also promoted two executives to chief creative director and chief marketer roles.

    By March 15, 2023
  • Aeropostale's AeroPax NFT visuals made in partnership with MetaversePlus.
    Image attribution tooltip
    Courtesy of Aeropostale

    Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

    An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.

    By Jessica Deyo • March 14, 2023
  • A Sephora storefront in the mall
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Sephora, TikTok launch content creator program

    The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

    By March 13, 2023
  • Pacsun storefront featuring Princess Polly in the windows
    Image attribution tooltip
    Courtesy of Princess Polly

    Princess Polly inks first wholesale partnership with Pacsun

    The brand’s best-selling products will be available on the retailer’s website and 15 of its brick-and-mortar stores.

    By March 13, 2023