Marketing


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    Daphne Howland/Retail Dive
    Column

    The Weekly Closeout: Bed Bath & Beyond continues executive shakeup and Gucci launches a pet collection

    The home retailer appointed a new chief accounting officer and head of treasury. Meanwhile, the luxury brand seeks to bring individuality to pets.

    By Retail Dive Staff • July 1, 2022
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    Courtesy of Function of Beauty

    Function of Beauty hires 20-year L'Oréal vet as chief marketer

    The personalized beauty brand is building out a team of industry veterans as it looks to scale.

    By Tatiana Walk-Morris • June 29, 2022
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

    By Retail Dive staff
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    How retailers are grappling with sustainability

    In an industry that inevitably generates waste, the path to a more environmentally friendly future is littered with difficult choices.

    By Retail Dive Staff • June 28, 2022
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    Courtesy of Ikea

    Ikea adds space visualization tool to its app

    Following the disruption of the COVID-19 pandemic, the company has worked to turn its e-commerce business around.

    By Tatiana Walk-Morris • June 28, 2022
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    Courtesy of Bed Bath & Beyond

    Bed Bath & Beyond launches buy now, pay later option and rewards program

    The retailer’s tier-based program offers perks like free shipping for select members and flexible payments, and it replaces the existing Beyond+ program.

    By June 24, 2022
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    Courtesy of Nike
    Column

    The Weekly Closeout: Nike exits Russia and tech firms unite around the metaverse

    The athletics giant won’t reopen its stores in the region. Meanwhile, Meta, Microsoft and others teamed up to develop standards for the virtual concept.

    By Retail Dive Staff • June 24, 2022
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    Wellmeier, Ed. (2021). [Photograph]. Retrieved from Flickr.

    American Eagle Outfitters launches NFT Apparel Shop

    The collection features limited-edition shirts and hoodies with designs from NFT artists.

    By June 24, 2022
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    Courtesy of Gap Inc.

    Gap Inc. unveils 4 lab stores at San Francisco headquarters

    The struggling retailer will use the spaces to test tech, customer experiences and product innovations for Old Navy, Gap, Banana Republic and Athleta.

    By June 23, 2022
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    Daphne Howland/Retail Dive

    Macy's takes July Fourth bonanza to Web3 with free NFT drop

    The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

    By Peter Adams • June 23, 2022
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    Courtesy of Lowe's

    Lowe's releases limited-edition NFT collection, digital assets for builders

    The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.

    June 22, 2022
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    Courtesy of Snap

    Shoppers who use AR less likely to return purchases: Snap

    A new study by the social commerce platform shows that 66% of shoppers who use augmented reality tech are less likely to return items. 

    By Tatiana Walk-Morris • June 21, 2022
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    Column

    The Weekly Closeout: Deckers' COO steps down and Swarovski names CEO

    David Lafitte exited the footwear retailer to pursue another opportunity, while the jewelry brand appointed its first chief outside of the founding family.

    By Retail Dive Staff • June 17, 2022
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    Courtesy of Walmart

    Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'

    The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.

    By Peter Adams • June 17, 2022
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    Courtesy of Maybelline

    Maybelline launches mental health podcast

    The new show “I’m Fine, You?” is part of the brand’s efforts to destigmatize conversations around anxiety and depression.

    By Tatiana Walk-Morris • June 17, 2022
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    Courtesy of Virtual Brand Group

    McKinsey: Metaverse may create $5 trillion in value by 2030

    The research firm found that up to $2.6 trillion of that value could be in e-commerce.

    By June 17, 2022
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    Cara Salpini/Retail Dive

    DTC footwear brand Hoka debuts first global campaign

    The company has seen a recent spike in sales and is on pace to become a billion-dollar brand.

    By Tatiana Walk-Morris • June 16, 2022
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    Courtesy of Amazon

    Amazon schedules Prime Day for mid-July

    Most U.S. Prime members plan to shop the sale, but there’s evidence they’ll be cautious about spending and will also seek out deals at rivals.

    By June 16, 2022
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    Courtesy of Petco

    Petco opens first location of new rural store concept

    Initially announced at its investor day in March, the new store caters to consumers seeking out farm and livestock supplies.

    By June 16, 2022
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    Courtesy of Victoria's Secret

    Victoria's Secret's Happy Nation brand launches Roblox hub

    The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.

    By Tatiana Walk-Morris • June 15, 2022
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    Courtesy of Our Place

    Our Place's co-founder and co-CEO on the brand's entrance into physical retail

    The DTC cookware brand, which launched just prior to the pandemic and is already profitable, is planning two stores in Los Angeles and one in New York.

    By June 14, 2022
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    Courtesy of Lululemon

    Expanding its reach, Lululemon now sells hijabs

    Two styles debuted last week, with a third expected later this year. The company says all three emphasize performance and versatility.

    By June 14, 2022
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    Courtesy of Ulta

    Ulta's Shelley Haus passes away after 'valiant fight' with cancer

    The retailer’s chief marketing officer was “an innovative marketer, creative storyteller and a people-first leader who saw beautiful possibilities in everything and everyone,” the company said.

    By June 14, 2022
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    Daphne Howland/Retail Dive
    Column

    The Weekly Closeout: Target works to rightsize inventory and two CEOs prepare to exit

    The big-box retailer shocked analysts by cutting its forecasts on operating margin, and the industry saw two major C-suite departures.

    By Retail Dive Staff • June 10, 2022
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    Courtesy of Twitter

    Twitter releases Product Drops feature to let shoppers track new merchandise

    Users of the social media platform can select a “remind me” button when a brand tweets about an upcoming launch to be notified when it’s about to drop.

    By Tatiana Walk-Morris • June 9, 2022
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    Permission granted by Dollar General

    Dollar General upgrades retail media network, emphasizing rural customers

    The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.

    By Peter Adams • June 8, 2022