Marketing


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    Courtesy of Business Wire

    2 top Kohl's executives to depart as the retailer gets closer to a sale

    The retailer, which reported a rough first quarter, said Chief Marketing Officer Greg Revelle and Chief Merchandising Officer Doug Howe are leaving.

    By May 19, 2022
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    Courtesy of PayPal Inc.

    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be plotting a similar expansion into advertising.

    By Peter Adams • May 19, 2022
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
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    Courtesy of Gap

    Gap sets up shop in Roblox to boost teen inclusion, self-expression

    Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

    By Chris Kelly • May 18, 2022
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    Daphne Howland/Retail Dive

    Retailers pledge to address racial profiling, unfair treatment of store customers

    Several companies and brands are joining Sephora and the nonprofit Open to All in acknowledging bias and pledging concrete steps to combat it.

    By May 18, 2022
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    Bark

    Bark taps former Nike, Weight Watchers exec as chief marketing officer

    Cindy Gustafson will be responsible for leading the online pet retailer's brand direction and driving growth.

    By May 17, 2022
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    Courtesy of Target

    Target to award $25M in paid media to diverse brands

    While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

    By Chris Kelly • May 17, 2022
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    Courtesy of Wilson Sporting Goods

    Continuing apparel push, Wilson debuts performance tennis collection

    Tennis apparel has been a priority since the company launched its Wilson Sportswear unit last year and is the "main growth vehicle" of that business.

    By May 16, 2022
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    Daphne Howland/Retail Dive
    Column

    The Weekly Closeout: Eddie Bauer CEO exits and Target workers move to unionize

    Damien Huang had only been CEO for about a year, while Target's Christiansburg, Virginia, employees seek higher wages.

    By Retail Dive Staff • May 13, 2022
  • Crate and Barrel names SVP of the metaverse

    Looking to unify growth across its brands, the home goods retailer also promoted two other executives to new roles.

    By May 12, 2022
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    Courtesy of J.C. Penney

    J.C. Penney taps new marketing chief

    John Aylward takes the job next month, in the midst of the struggling department store's latest attempt to reset.

    By May 12, 2022
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    Courtesy of Best Buy

    Best Buy just launched a $200 home pick-up recycling program. Is it necessary?

    For consumers looking to avoid e-waste, retailers are filling a gap left by manufacturers.

    By May 12, 2022
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    Courtesy of Allbirds

    Allbirds' first wholesale deals are with Zalando and Public Lands

    The company's own physical footprint is also performing well, with U.S. stores growing "well in excess of 150%" in the first quarter.

    By May 11, 2022
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    PeopleImages via Getty Images

    Female CMOs overtake male ones for the first time, report says

    Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.

    By Sara Karlovitch • May 11, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images

    Deep Dive

    Sneaker supremacy: Nike and Adidas battle for brand love

    Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.

    By Natalie Koltun • May 11, 2022
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    Courtesy of Meta

    Metaverse goes mainstream, but most consumers still don't understand it

    Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

    By Peter Adams • May 10, 2022
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    Cara Salpini/Retail Dive
    Deep Dive

    For future growth, Reebok is looking to its past

    A new owner could be an opportunity for the brand to reclaim some of its previous clout. But it's been a long time since Reebok's prime.

    By May 10, 2022
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    Courtesy of Best Buy

    Best Buy expands in-store assortment of beauty and e-transportation products

    Furniture is also playing a bigger role at the electronics giant after its acquisition of DTC brand Yardbird in November last year.

    By Tatiana Walk-Morris • May 9, 2022
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    istockphoto.com/ipopba

    Sponsored by LeadsRx

    Furniture retailer embraces digital marketing and measures its impact with analytics

    A furniture retailer with five outlets embraces marketing analytics to improve marketing performance.

    May 9, 2022
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    Courtesy of Summersalt

    Summersalt taps 27 women for annual campaign targeting inclusivity

    The DTC swimwear brand enlisted activists, entrepreneurs and other well-known women to front its “Every Body is a Summersalt Body” campaign.

    By Tatiana Walk-Morris • May 6, 2022
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    Courtesy of Adidas

    Adidas aims to fill the Nike gap at Foot Locker with expanded partnership

    The new deal makes Foot Locker the "lead partner" for Adidas' basketball offerings and is expected to generate $2 billion in sales by 2025.

    By May 6, 2022
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    Courtesy of Petco
    Column

    The Weekly Closeout: Nike names VP of direct acceleration and Petco partners with Backcountry

    Maggie Gauger is taking on the new role at Nike, while Petco collaborated with the specialty outdoors retailer to create an exclusive collection of pet gear.

    By Retail Dive Staff • May 6, 2022
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    Courtesy of Savage x Fenty

    Savage X Fenty plans 6 more stores

    The lingerie brand opened its first store in January, followed by four others. Now, the company plans to more than double that footprint.

    By May 5, 2022
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    Courtesy of Walgreens

    Walgreens fills out executive team for retail

    The company named a new chief marketing officer, chief merchant and chief product officer, all of whom will report to Chief Customer Officer Tracey Brown. 

    By May 5, 2022
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    Retrieved from Amazon on May 03, 2022

    Amazon looks to lure brands with new streaming tech integrations

    At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.

    By Peter Adams • May 4, 2022
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    Retrieved from Benefit Cosmetics on April 27, 2022

    Benefit Cosmetics reinforces gaming link with 9-tournament series

    The effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

    By Natalie Koltun • May 3, 2022