Marketing: Page 77
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Snap releases new AR tools for virtual shopping
The social media platform continues to evolve its AR capabilities as the technology grows in popularity among young shoppers.
By Tatiana Walk-Morris • May 3, 2022 -
United By Blue started in wholesale, expanded to DTC and now sells other sustainable brands. Here’s why.
Over the last 18 months, the company has grown its collection of third-party brands "really rapidly" to account for 20% of its assortment.
By Cara Salpini • May 3, 2022 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
G-III takes full ownership of Karl Lagerfeld
The move builds on a partnership launched in 2015, with plans for global growth across channels and category expansion, including jeans.
By Daphne Howland • May 2, 2022 -
J.C. Penney is reinventing itself. Again.
As the department store unveiled a marketing campaign designed to woo back customers, its owners reportedly bid on rival Kohl's.
By Daphne Howland • May 2, 2022 -
Walmart launches activewear brand Love & Sports
The brand was created with fashion designer Michelle Smith and indoor cycling instructor Stacey Griffith and will roll out to 1,500 stores.
By Kaarin Moore • April 29, 2022 -
Column
The Weekly Closeout: Coty winds down Russian operations and The North Face repurposes scraps into gear
In 2021, the country accounted for about 3% of Coty's sales. Meanwhile, The North Face's latest sustainability effort turns factory scraps into new products.
By Retail Dive Staff • April 29, 2022 -
Victoria's Secret and Pink open Amazon storefront to stoke beauty sales
Heeding feedback from its customers, the company said it's now selling more than 100 products in the category via the e-commerce giant.
By Daphne Howland • April 29, 2022 -
Stitch Fix taps Keegan-Michael Key to get men to buy new clothes
The e-retailer's men's sales dropped during its most recent quarter, and in general have been slower to recover since the pandemic.
By Daphne Howland • April 28, 2022 -
In challenge to Costco, Walmart+ boosts fuel discounts at thousands more gas stations
The retail giant's discount membership has enlisted 12,000 Exxon and Mobil locations to participate in one of its most enticing perks.
By Daphne Howland • April 27, 2022 -
Inside the Store: Amazon Go’s new suburban format
The Mill Creek, Washington, store features an expanded selection of grocery products, a customer service desk and a made-to-order meal counter.
By Jeff Wells • April 27, 2022 -
DTC furniture brand Burrow plots 10 new stores
Kicking off the brick-and-mortar expansion, the brand on Tuesday opened its first store in Boston by appointment only, planning a broader opening in May.
By Caroline Jansen • April 26, 2022 -
Retrieved from Meta on April 26, 2022
Meta to open its first retail store
The location opens next month in Burlingame, California, and will showcase metaverse-related products.
By Tatiana Walk-Morris • April 26, 2022 -
Francesca’s expands Franki tween brand with 9 stand-alone stores
The 1,200- to 1,600-square-foot locations will be found in A malls where the flagship banner does well, the company said on Monday.
By Daphne Howland • April 26, 2022 -
Whole Foods continues checkout tech makeover with Amazon One
The Amazon-owned grocery chain added the technology to a newly opened store in Austin, Texas, and plans to bring it to six other area locations in the coming weeks.
By Catherine Douglas Moran • April 26, 2022 -
Column
SKU'd: Has Abercrombie & Fitch really changed?
A new documentary explores the retailer's cultural influence and past business practices. Executives say the company has evolved.
By Kaarin Moore • April 26, 2022 -
Talkshoplive, Seventeen highlight Maybelline cosmetics in livestream event
Walmart fulfilled the orders for the event and has hosted similar experiences with Twitter, TikTok and Talkshoplive.
By Tatiana Walk-Morris • April 25, 2022 -
ThirdLove snaps up Kit Undergarments in first acquisition
CEO Heidi Zak said the bra company wanted a sub-brand to target a younger demographic and chose to acquire one rather than build it internally.
By Cara Salpini • April 25, 2022 -
Column
The Weekly Closeout: REI expands run assortment and Farfetch enters beauty
The outdoors retailer will also improve employee training in the category. Meanwhile, the luxury platform will offer a "curated edit" of beauty items.
By Retail Dive Staff • April 22, 2022 -
What Lululemon is prioritizing in the years ahead
From the retailer's plans for Mirror to what international markets it's planning to enter, here are some takeaways on the company's new strategy.
By Cara Salpini • April 21, 2022 -
Victoria's Secret debuts inclusive, digital-only 'Happy Nation' tween brand
The gender-neutral assortment could challenge American Eagle's successful Aerie brand and reflects another step in the lingerie giant's evolution.
By Daphne Howland • April 20, 2022 -
Glossier taps Olivia Rodrigo as first celebrity brand ambassador
The partnership will see Rodrigo featured in Glossier campaigns and also contributing to product and content.
By Cara Salpini • April 20, 2022 -
Victoria's Secret Pink reveals first male celebrity brand ambassador
Darren Barnet will promote Pink's gender-free collection as the company pushes forward its message of inclusivity.
By Kaarin Moore • April 19, 2022 -
Instagram expands product tagging to all users
As the social media platform emphasizes its shopping potential, it is allowing all users to identify brands and products in their posts.
By Tatiana Walk-Morris • April 19, 2022 -
Taraji P. Henson launches body care line at Walmart
The new line, featuring 13 products, is an extension of the TPH by Taraji brand and is available exclusively at the mass merchant's stores and online.
By Caroline Jansen • April 19, 2022 -
Lands' End partners with QVC to sell swimwear
The apparel brand has pulled back on its physical store presence and concentrated on its e-commerce strategy.
By Tatiana Walk-Morris • April 18, 2022