Marketing: Page 63


  • Screenshot of Instagram's new navigation home page
    Image attribution tooltip
    Permission granted by Meta
    Image attribution tooltip

    Instagram to remove shopping tab

    Despite getting rid of a dedicated commerce destination, the social media company said it is still investing in shopping experiences.

    By Jan. 10, 2023
  • Smiling young family looking at candy and Christmas presents in a store window.
    Image attribution tooltip
    RgStudio via Getty Images
    Image attribution tooltip

    5 trends that shaped the holidays in 2022

    From deep discounts to metaverse activations, here are some of the biggest influences on the season.

    By Retail Dive Staff • Jan. 9, 2023
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • H&M Loooptopia Experience on Roblox
    Image attribution tooltip
    Courtesy of H&M
    Image attribution tooltip

    H&M centers on sustainability for Roblox activation

    The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.

    By Jessica Hammers • Jan. 5, 2023
  • Mannequins wearing white sweaters at a Wilson store
    Image attribution tooltip
    Permission granted by Wilson Sporting Goods
    Image attribution tooltip

    Wilson opens two new Chicago stores

    The brand plans to expand its footprint in 2023, and the latest Oak Brook neighborhood location features a pickleball court.

    By Jan. 4, 2023
  • American Girl doll sits at a toy desk in front of a computer and a microphone.
    Image attribution tooltip
    Courtesy of American Girl
    Image attribution tooltip

    American Girl launches virtual museum experience

    Like others in the retail space, the doll brand is seeking to reach its audience virtually — with games, content and a gift shop.

    By Tatiana Walk-Morris • Jan. 4, 2023
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Victoria’s Secret brand chief will leave after less than a year in new role

    Amy Hauk, who led the lingerie giant’s Pink brand for four years before the company integrated its two major labels, will exit in March.

    By Jan. 4, 2023
  • SNL actor Kenan Thompson is flanked by elementary school students against a blue backdrop to promote Old Navy's news "Lil Interns" series.
    Image attribution tooltip
    Permission granted by Old Navy
    Image attribution tooltip

    Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

    The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.

    By Peter Adams • Jan. 4, 2023
  • Person is curled up on a couch that has lots of pillows holding a spiral-bound notebook.
    Image attribution tooltip
    Permission granted by Silk + Sonder
    Image attribution tooltip

    Silk and Sonder to sell on QVC

    The direct-to-consumer brand is hoping to reach new customers by expanding its distribution.

    By Tatiana Walk-Morris • Jan. 3, 2023
  • Businessperson Balancing Stacked Coins On Wooden Seesaw
    Image attribution tooltip
    AndreyPopov via Getty Images
    Image attribution tooltip

    Digital ad spend in November declined for first time since 2020

    The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

    By Jessica Hammers • Dec. 27, 2022
  • Seven images of people of varying body sizes are lined up in a row wearing Good American products.
    Image attribution tooltip
    Courtesy of H&M
    Image attribution tooltip

    H&M, Good American partner

    The fast-fashion retailer began featuring Good American on its Swedish and German websites in December.

    By Dec. 22, 2022
  • A collection of makeup products displayed on Roblox.
    Image attribution tooltip
    Courtesy of NYX Professional Makeup
    Image attribution tooltip

    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By Sara Karlovitch • Dec. 20, 2022
  • An "H&M" sign with red letters juts out from a building against a dramatic blue sky.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    H&M releases metaverse-inspired collection

    Encompassing both the physical and digital worlds, the launch will include augmented reality filters, a metaverse experience and real-life products.

    By Tatiana Walk-Morris • Dec. 19, 2022
  • Front entrance of Ulta store with white and orange colored displays
    Image attribution tooltip
    Permission granted by Ulta
    Image attribution tooltip

    How Ulta is approaching its new store layout and the holidays

    Chief Merchandising Officer Monica Arnaudo spoke with Retail Dive about store navigation, pricing options, and bringing mass and prestige together.

    By Dec. 19, 2022
  • couple at home online shopping
    Image attribution tooltip

    TBD

    Image attribution tooltip
    Sponsored by Google

    An evolution of influence: Using social commerce to spark consumer confidence

    Shopping with others is more informative and more fun, resulting in a better overall experience for shoppers and fewer regrets and returns for retailers.

    By Emily Hotz • Dec. 19, 2022
  • A person holds a mobile phone. On the screen is a person putting on blush.
    Image attribution tooltip
    Courtesy of Trendio Live
    Image attribution tooltip

    Former Amazon Prime Video exec launches video commerce app

    Alex Perez-Tenessa said Trendio was created because “traditional e-commerce wasn't working for customers.”

    By Tatiana Walk-Morris • Dec. 16, 2022
  • A screenshot of the virtual game, Build-A-Bear Tycoon, on Roblox.
    Image attribution tooltip
    Courtesy of Build-A-Bear
    Image attribution tooltip
    Column

    The Weekly Closeout: Build-a-Bear enters Roblox and Torrid partners with ThredUp

    The toy company is launching a game where users can become business tycoons, and the DTC apparel company announced a resale program.

    By Retail Dive Staff • Dec. 16, 2022
  • Back of shopper reaching toward a refillable food container in a store.
    Image attribution tooltip
    JulPo via Getty Images
    Image attribution tooltip

    FTC hints at updating environmental claim guidelines

    The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

    By Dec. 16, 2022
  • A screenshot of a metaverse scene with characters in front of a sign that says "Meta Mega Deal" for Coca-Cola, pretzels and other items.
    Image attribution tooltip
    Permission granted by Edelman
    Image attribution tooltip

    Albertsons turns to the metaverse

    On Cyber Monday, the grocery company started selling bundles of private label pretzels, peanut butter cups and a pack of Coca-Cola in its pilot experience on virtual platform Decentraland.

    By Catherine Douglas Moran • Dec. 15, 2022
  • Line up of Revlon products inside of a store with the Revlon sign.
    Image attribution tooltip
    Kaarin Vembar/Retail Dive
    Image attribution tooltip
    Deep Dive

    What is Revlon’s next chapter?

    The brand was exploring a sale even before the pandemic, but the current environment isn’t ideal for a bankrupt company trying to figure out next steps. 

    By Dec. 14, 2022
  • Best Buy, TalkShopLive debut in-store pickup for livestream shopping

    The partnership gives online shoppers the ability to sidestep long delivery times.

    By Tatiana Walk-Morris • Dec. 13, 2022
  • Nike Rise in Seoul, South Korea
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Nike plans first ‘World of Flight’ Jordan concept

    Located in Milan, the store is the “future of Jordan retail” and will sit at the “forefront of streetwear and basketball culture.”

    By Dec. 13, 2022
  • A model in a blue dress and tiara leans against a desk
    Image attribution tooltip
    Courtesy of Lord & Taylor
    Image attribution tooltip

    Lord & Taylor is latest to set up retail media network

    The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

    By Aaron Baar • Dec. 13, 2022
  • A street view down Abbot Kinney Boulevard in Los Angeles.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    ‘There’s the right home for any brand’: Why retail keeps turning to Los Angeles

    The City of Angels — with its various neighborhoods and shopping streets — has risen to the top for many of today’s direct-to-consumer brands.

    By Dec. 12, 2022
  • Exterior shot of a Lids store.
    Image attribution tooltip
    Permission granted by Lids
    Image attribution tooltip

    Lids’ new store concept focuses on product drops

    Lids Hat Drop, inspired by the company’s e-commerce platform of the same name, gives shoppers first access to limited-edition releases.

    By Tatiana Walk-Morris • Dec. 12, 2022
  • A child holds a toy box for the 'Star Wars Boba Fett Starship.'
    Image attribution tooltip
    Dan Kitwood via Getty Images
    Image attribution tooltip
    Deep Dive

    Retail looks beyond its old love — the movies

    Toys and feature films go together like butter and popcorn. But with lower ticket sales and fewer blockbusters, “it's not just about movies anymore.”

    By Dec. 12, 2022