Marketing: Page 27
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Courtesy of Best Buy
Best Buy updates brand with new tagline, hologram spokesperson
As part of a refresh, the company updated its color palette to include magenta, teal and red, and is emphasizing personalized discovery and support.
By Tatiana Walk-Morris • July 23, 2024 -
Courtesy of Birkenstock
Birkenstock opens first owned store in France ahead of Olympics
The two-level space includes a community event area and is one of several stores the brand plans to open in key European cities in the coming years.
By Howard Ruben • July 23, 2024 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Permission granted by Nike
Nike kicks off marketing comeback with gritty Olympics ads
Willem Dafoe narrates spots probing the qualities that motivate sporting greats, including an obsession with power and an inability to be satisfied.
By Peter Adams • July 23, 2024 -
Justin Sullivan via Getty Images
Deep DiveAnd just like that, Google won’t be deprecating cookies. What now?
The tech giant backed off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.
By Chris Kelly • July 23, 2024 -
Courtesy of Knix
Knix enlists soccer star Megan Rapinoe for latest campaign
Rapinoe teamed up with the brand to pay athletes to talk about their periods while competing in sports.
By Howard Ruben • July 22, 2024 -
Brandon Bell via Getty Images
Skechers sues L.L. Bean for patent infringement
Attorneys for the footwear giant accuse the retailer of illegally using its patented "heel cup" design.
By Laurel Deppen • July 22, 2024 -
Daphne Howland/Retail Dive
Lululemon pushes back against greenwashing claims
A Florida resident has asked for a class action jury trial in a lawsuit alleging that the brand’s “Be Planet” initiative constitutes deceptive marketing.
By Daphne Howland • July 22, 2024 -
Courtesy of Kohl's
Kohl’s expands dress selection with dedicated shops at 700 stores
The department store says the category represents a white space growth opportunity and “significantly enhances” its women’s offering.
By Tatiana Walk-Morris • July 19, 2024 -
The image by cchana is licensed under CC BY-SA 2.0
ColumnThe Weekly Closeout: What the Supreme sale means for VF’s debt and Mango posts ‘record’ first half
The recent sale could spell good news for the apparel company’s upcoming maturities. Meanwhile, Mango plots expansion.
By Retail Dive Staff • July 19, 2024 -
Courtesy of Vans
Vans launches ‘Always Pushing’ ad campaign with physical, digital experiences
The campaign was released as holding company VF works to transform the struggling brand.
By Laurel Deppen • July 19, 2024 -
Permission granted by Dollar General
Dollar General to offer over 100 back-to-school products for $1 or less
Notebooks, pencils, glue sticks and folders are among the low-priced offerings. The dollar store will also offer backpacks for $5.
By Tatiana Walk-Morris • July 19, 2024 -
Courtesy of Amazon
Shoppers find better deals this year as Prime Day fuels record $14.2B across e-commerce
Consumers avoided big-ticket purchases, but steep discounts drew in back-to-school shoppers and others — and not just at Amazon.
By Daphne Howland • July 18, 2024 -
Courtesy of Pacsun
Pacsun steps into men’s activewear category
The new collection follows last year’s brand expansion of women’s activewear, which included a dedicated storefront.
By Laurel Deppen • July 18, 2024 -
Courtesy of Champs Sports
Champs Sports launches brand platform as it works to reposition itself
As part of the effort, the retailer partnered with the Dallas Cowboys’ Micah Parsons, New York Mets’ Francisco Lindor and Miami Dolphins’ Jaylen Waddle.
By Howard Ruben • July 17, 2024 -
Courtesy of Chubbies
Chubbies signs branded license deal with Team USA, Olympic Heritage
The multi-year collaboration includes an initial Paris 2024 themed collection with additional capsules to drop later this summer.
By Lara Ewen • July 17, 2024 -
Daphne Howland/Retail Dive
Macy’s relaunches Epic Threads private label
The kids apparel and accessories revamp is the latest in the department store’s owned-brand overhaul.
By Nate Delesline III • July 16, 2024 -
Justin Sullivan via Getty Images
Walmart builds wide lead among US retail media networks, report finds
The chain saw 11 billion impressions in Q1, including strong performance offsite, while No. 2 Target generated fewer than 7 billion impressions.
By Peter Adams • July 16, 2024 -
Courtesy of Amazon
Amazon rolls out generative AI shopping tool Rufus to all US customers
CEO Andy Jassy first mentioned the tool in February and said it marked “a significant customer experience improvement for discovery.”
By Tatiana Walk-Morris • July 16, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters blends physical, digital with back-to-school campaign
The retailer’s “Shift Happens” campaign brought influencer-created Pinterest boards to life at a two-day activation in New York.
By Sara Karlovitch • July 15, 2024 -
Courtesy of Kohl's
Tween brand Limited Too relaunches at Kohl’s
The department store also recently launched a new assortment from Aéropostale and an expanded assortment from Madden Girl.
By Nate Delesline III • July 15, 2024 -
Courtesy of The Gang
Vans refreshes Roblox activation with ‘phygital’ maneuver
To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior to its in-store release.
By Sara Karlovitch • July 12, 2024 -
Courtesy of Von Dutch
ColumnThe Weekly Closeout: Von Dutch is acquired and Bath & Body Works partners with Crocs
The fashion company was sold to WSG Brands, while the shoe collab is all decked out in gingham.
By Retail Dive Staff • July 12, 2024 -
Courtesy of J.C. Penney
J.C. Penney launches summer sales that overlap with Prime Day and beyond
The retailer reserves its best deals for members of its newly revamped loyalty program and offers unique services like photo sessions and haircuts.
By Daphne Howland • July 12, 2024 -
Catherine Douglas Moran/Retail Dive
Private brands hit record highs in unit and dollar share in first half of 2024
Store brands’ year-over-year growth for both measurements outperformed that of national brands, according to Circana data shared by PLMA.
By Catherine Douglas Moran • July 11, 2024 -
Kaarin Vembar/Retail Dive
Costco to raise membership fee for the first time since 2017
The increase, which will start Sept. 1, is likely to generate $350 million in incremental sales and profit over the next two years, according to one analyst’s estimate.
By Nate Delesline III • July 11, 2024
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