Marketing: Page 26
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Courtesy of Levi's
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
“Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s gender-flipped take on the 1985 spot “Launderette.”
By Chris Kelly • Sept. 30, 2024 -
Nate Delesline III/Retail Dive
Party City cuts prices on 2K items ahead of the holidays
The celebrations and events retailer said it’s responding to consumers, who continue to feel budgetary pressure.
By Nate Delesline III • Sept. 27, 2024 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Courtesy of Business Wire
ColumnThe Weekly Closeout: L’Occitane CEO departs and Crocs partners with Squishmallows
The beauty retailer created an office of the CEO to lead in the interim, while the footwear collab features three shoe designs and several Jibbitz charms.
By Retail Dive Staff • Sept. 27, 2024 -
Peyton Bigora/Retail Dive
What to know about privacy laws when collecting personal data on shoppers
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the personal data they do gather, an Albertsons privacy official said.
By Peyton Bigora • Sept. 27, 2024 -
Courtesy of Dillard's
Lulus partners with Dillard’s amid wholesale push
The brand will launch a special occasion collection at the department store in time for homecoming, with a prom assortment planned for next year.
By Daphne Howland • Sept. 27, 2024 -
Getty Images
Most holiday shoppers will buy a gift for themselves this year
Consumers will spend over $1,200 on gifts, food, decor and experiences for the season, according to JLL, and roughly 83% will buy something for themselves.
By Tatiana Walk-Morris • Sept. 27, 2024 -
Getty Images
Online holiday sales in the US to hit record $240.8B: Adobe Analytics
The number of purchases done on mobile devices is expected to grow more than 10% compared to last year and will make up 53.2% of all online shopping.
By Howard Ruben • Sept. 26, 2024 -
Nate Delesline III/Retail Dive
Lowe’s to offer October members-only sale
In a company first, the retailer is offering early deals for loyalty program customers.
By Nate Delesline III • Sept. 26, 2024 -
Courtesy of Lego
Lego to host online, in-store gaming workshops for kids
The interactive programs will be held at select stores next month, while online events are hosted by gaming influencer Kennedy Rose.
By Tatiana Walk-Morris • Sept. 26, 2024 -
Kendall Davis/Retail Dive
Podcast
The Backroom: The state of the art of couponing
The team discusses a recent deep dive into the movement, led by deal-hunting influencers, and what it means for consumers and retailers alike.
By Retail Dive Staff • Sept. 26, 2024 -
Permission granted by Kay Jewelers
Kay Jewelers to revamp store fleet amid new brand positioning
In a bid to attract younger shoppers, the retailer is updating stores, adding a new product collection and focusing its branding on authentic relationships.
By Nate Delesline III • Sept. 25, 2024 -
Courtesy of Fytted
Fytted launches virtual fitting room tool
The app allows users to virtually try on clothing from over 600 brands including Free People, Lululemon and J. Crew.
By Tatiana Walk-Morris • Sept. 25, 2024 -
Courtesy of Depop
Depop can now generate product descriptions from just one photo
Sellers on the secondhand fashion marketplace can now use generative AI to populate product attributes for listings, including category, color and brand.
By Tatiana Walk-Morris • Sept. 24, 2024 -
Courtesy of Amazon
Amazon launches AI-powered video ad generator ahead of the holidays
Gellé Frères, a French skin care retailer, has already been testing the tool that can convert a single product image into multiple videos.
By Peter Adams • Sept. 23, 2024 -
Courtesy of Pacsun
Virtual influencers gain traction
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
By Tatiana Walk-Morris • Sept. 23, 2024 -
Getty Images
Deep DiveNo, not all companies are abandoning diversity, equity and inclusion. Here’s why.
Amid a high-profile backlash, many businesses are scrutinizing their policies. But the vast majority end up sticking with DEI, in part because it’s key to growth.
By Daphne Howland • Sept. 23, 2024 -
Courtesy of Perfect Moment
Perfect Moment to open first store in SoHo
The brand, known for its high-end ski apparel, will open in New York City next month to feature its autumn-winter 2024 womenswear collection.
By Howard Ruben • Sept. 23, 2024 -
Courtesy of Chubbies
Chubbies lands NFL licensing deal, names ‘creative director of football’
San Francisco 49ers tight end George Kittle will lead design efforts and drive strategy for the casualwear brand’s new partnership.
By Laurel Deppen • Sept. 23, 2024 -
Courtesy of Walmart
ColumnThe Weekly Closeout: Retailers gear up for the holidays, Figs opens second store
Major retailers are rolling out early holidays sales events, while the DTC scrubs brand continues to build out its physical footprint.
By Retail Dive Staff • Sept. 20, 2024 -
Courtesy of Brilliant Earth
Brilliant Earth expands footprint with 2 Boston-area stores
The DTC jewelry brand has opened a new location in Chestnut Hill, Massachusetts, and is planning another in Boston’s Seaport district in November.
By Howard Ruben • Sept. 20, 2024 -
Kaarin Vembar/Retail Dive
Walmart plots October sales event to compete with Target, Amazon
The retailer is giving its Walmart+ members a 12-hour head start on shopping deals that will open to everyone on Oct. 8.
By Nate Delesline III • Sept. 20, 2024 -
Ezra Acayan via Getty Images
More than half of US Gen Zers are headed to TikTok Shop this season
Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and influencer recommendations for gift ideas.
By Xanayra Marin-Lopez • Sept. 19, 2024 -
Daphne Howland/Retail Dive
Macy’s beefs up marketing team
Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.
By Daphne Howland • Sept. 19, 2024 -
Courtesy of Amazon
Amazon adds PayPal payment option to Buy with Prime
The e-commerce retailer also said Buy with Prime merchants will soon be able to display real-time delivery estimates in their TikTok ads.
By Tatiana Walk-Morris • Sept. 19, 2024 -
Courtesy of Instacart
Instacart focuses on diversifying tech, brand partners to fuel growth
The company is expanding its advertising base to include emerging brands and growing its retail partnerships by providing more services, CEO Fidji Simo said at a conference.
By Catherine Douglas Moran • Sept. 18, 2024
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