Marketing: Page 216


  • West Elm, Etsy join White House 'maker' events

    This high-profile support could help propel the maker movement further, especially with the tech and entrepreneurial focus of the events.

    By June 15, 2015
  • iOS 9 includes advanced ad blocking features

    Use could cut into revenues for Google, other networks. 

    By Ian P. Murphy • June 11, 2015
  • Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Facebook, Shopify expand beta test for 'Buy' button

    Many social media sites, seemingly anxious to increase ways to monetize their free services, are moving swiftly to install buy buttons.

    By June 11, 2015
  • Deep Dive

    Why SMS is still a crucial part of the marketing mix

    With messages ranging from special offers to style advice, some retailers are getting creative with their SMS interactions with customers. 

    By Ian P. Murphy • June 10, 2015
  • Pinterest pivots into e-commerce with 'Buy It' pins

    A "Buy It" button is coming to Pinterest by the end of the month, as the picture-pinning site pivots into e-commerce.

    By Wendy Parish • June 10, 2015
  • Mobile email revenue continues growth post-holidays, increasing 12% in 1Q

    Mobile now represents 45% of all email clicks and 22% of all email-generated revenue.

    By Wendy Parish • June 10, 2015
  • Walgreens launches campaign asking for summer beauty tips

    The drugstore chain hopes to drive engagement with the Challenged social app. 

    By Ian P. Murphy • June 10, 2015
  • Sam's Club unveils new member benefits

    Sam's Plus members can now get a limited number of free prescription drugs in the 35 states that permit such a service. 

    By Ian P. Murphy • June 9, 2015
  • Apple adds several loyalty cards to Apple Pay

    The company has also rebranded its Passbook app to Wallet.

    By June 9, 2015
  • Facebook to offer free beacons to retailers using Place Tips

    Beacons could drive some $4.1 billion of U.S. store sales in 2015, and Facebook's new initiative could propel that further. 

    By June 9, 2015
  • Deep Dive

    Pocket the punch card: Loyalty, rewards programs shift to mobile platform

    Smartphones offer a reliable way for retailers to reach customers.  

    By Ian P. Murphy • June 3, 2015
  • Instagram improves ad targeting, plans expansion to all brands

    Retailers will be able to capitalize on the social media site's new offerings with improved methods of reaching desired customers.

    By Wendy Parish • June 3, 2015
  • Amazon unveils Pinterest-like 'stream' layout on site

    The new visual platform says it offers "beautiful things, updated daily." 

    By Ian P. Murphy • June 2, 2015
  • Image attribution tooltip
    Retrieved from Apple on September 09, 2014
    Image attribution tooltip

    Retailers see Apple Watch as emerging marketing opportunity

    Apps that perform a simple, specific function lead the way for wearables.

    By Ian P. Murphy • May 29, 2015
  • Will the sharing economy shake up retail?

    'NOwners' cite sustainability in buying or renting used goods. 

    By Ian P. Murphy • May 29, 2015
  • Gildan takes aim at retail underwear market with new ads

    Apparel wholesaler targets women, millennials in new push. 

    By Ian P. Murphy • May 28, 2015
  • Image attribution tooltip
    Fotolia
    Image attribution tooltip

    'Brand Mavens' key to retailers' long-term success: report

    Survey identifies a new segment of loyal, influential consumers. 

    By Ian P. Murphy • May 27, 2015
  • Deep Dive

    How retailers use gamification to drive engagement

    Gaming strategies increase interaction and engagement, especially for mobile apps. 

    By Ian P. Murphy • May 26, 2015
  • Luxury retailer Coach lays off Canadian part-time employees

    The chain plans to concentrate on full-time employees to build customer relationships. 

    By Ian P. Murphy • May 26, 2015
  • Google launches shopping ads for YouTube

    TrueView Ads to run alongside video content. 

    By Ian P. Murphy • May 22, 2015
  • Image attribution tooltip
    Dollar Photo Club
    Image attribution tooltip
    Deep Dive

    How programmatic marketing continues to revolutionize media buys

    Automated systems have conquered marketers' early misgivings to dominate digital spend. 

    By Ian P. Murphy • May 20, 2015
  • eMarketer: Retail driving digital ad growth

    Retailers will comprise 22% of the predicted $58.61 billion in digital ad spending this year. 

    By Wendy Parish • May 20, 2015
  • Nordstrom's new m-commerce: Shop by text

    TextStyle allows salespersons to communicate item information to customers, who can then opt to buy through text. 

    By Ian P. Murphy • May 20, 2015
  • Amazon Web Services to open NYC popup

    Amazon Web Services is the quiet money-maker for the e-retail giant, providing cloud service for many companies.

    By May 20, 2015
  • Costco launches gamified referral campaign

    The program rewards current members with Procter & Gamble goods.

    By Ian P. Murphy • May 19, 2015