Marketing: Page 215


  • Millennials value paid loyalty programs: report

    Almost half of all respondents also said paid programs have better rewards. 

    By June 30, 2015
  • PayPal retreats on robocalls and texts after backlash

    PayPal now says that recorded messages or texts will only be used in cases of fraud or to collect a debt.

    By June 30, 2015
  • Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Retailers celebrate historic same-sex marriage ruling

    Companies from Macy's to Target released specially designed logos and took to social media to show their pride.

    By June 29, 2015
  • Vertical Mass wants to help entertainers, brands target fans

    The startup will crunch data to see where fans interact online. 

    By Ian P. Murphy • June 26, 2015
  • Amazon Prime posts massive conversion stats: study

    Members convert on Amazon.com 74% of the time, Millward Brown says. 

    By Ian P. Murphy • June 26, 2015
  • Target's longtime merchandising chief departs

    Kathee Tesija, who began her Target career as an entry-level analyst, has been instrumental in shaping the retailer as we know it.

    By June 26, 2015
  • Under Armour ad wins top Cannes Lions Cyber award

    The social media-enchanced campaign stars supermodel Gisele Bundchen. 

    By Ian P. Murphy • June 25, 2015
  • Deep Dive

    Online video: The next best thing to in-store shopping?

    96% of shoppers find videos helpful when making purchase decisions online, and 80% say that having a video to show how a product or service works is important.

    By Ian P. Murphy • June 24, 2015
  • Instagram unveils enhanced search functions

    The image-sharing site will suggest trending locations and hashtags to users. 

    By Ian P. Murphy • June 24, 2015
  • ShopStyle creates path for e-commerce on Snapchat

    It’s not exactly a “buy” button, but the program could work for fashion-minded Snapchatters who have some extra cash.

    By June 24, 2015
  • T.J. Maxx's newest promo supports children's charities

    Maxx Kids Art Contest includes donations to Save the Children. 

    By Ian P. Murphy • June 22, 2015
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    Retrieved from Amazon on March 12, 2015
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    Amazon installs new machine-learning reviews system

    The system will vet customer reviews to favor verified reviewers and recent content. 

    By Ian P. Murphy • June 22, 2015
  • Twitter boosting e-commerce with two new initiatives

    The social media site is testing product and place pages and has deals with several “influencers” to curate collections.

    By June 22, 2015
  • Aeropostale merchandising chief departs amid turnaround

    Emilia Fabricant arrived at the retailer three years ago.

    By June 22, 2015
  • Consignment retailer 2nd Time Around rebrands, expands

    Consignment shops have now gone mainstream, thanks in part to their appeal to younger shoppers who like a deal and the idea of reuse.

    By June 19, 2015
  • Pinterest names developer partners ahead of 'buy' button launch

    Eight firms will have access to the site's API. 

    By Ian P. Murphy • June 18, 2015
  • Google expands cross-platform ad measurement

    The search engine now tracks advertising results outside of its own network. 

    By Ian P. Murphy • June 18, 2015
  • Deep Dive

    'Made in the USA' sells again

    These days marketers are pitching "buying American" as not only patriotic, but sustainable, too.  

    By Ian P. Murphy • June 17, 2015
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    Dollar Photo
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    Study: Product recommendations aid in e-commerce conversion

    The study from Monetate also found that personalized suggestions can increase average order value.

    By Ian P. Murphy • June 17, 2015
  • Senators scrutinize PayPal's 'intrusive' new robocall policy

    PayPal says customers can opt out of the provision, but regulators and members of Congress say they shouldn’t be forced to opt in to begin with.

    By June 17, 2015
  • Sponsored by InMoment

    Open Your Mouth! How to Get Credit for Great Customer Experiences without Sounding Like an @#%&*

    Customer experience is the "“new competitive battleground" so learning how to simultaneously celebrate your successes and not appear to be too self-congratulatory is essential.

    By Lonnie Mayne, President, InMoment • June 17, 2015
  • Shopzilla parent Connexity acquires PriceGrabber

    One analyst says that the consolidation in the industry shows weakness in the price comparison space.

    By June 16, 2015
  • Leadership shakeup at Lumber Liquidators continues

    Newly promoted Marco Q. Pescara will lead the marketing and merchandising teams as the chain faces a federal investigation. 

    By Ian P. Murphy • June 16, 2015
  • Kmart shakes up marketing staff

    The new CMO will lead rebranding and omnichannel strategy. 

    By Ian P. Murphy • June 15, 2015
  • Kohl's finally taps merchandising chief

    Chief customer officer Michelle Gass will step up to a new principal officer position of chief merchandising and customer officer.

    By June 15, 2015