Marketing: Page 200


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    Dollar Photo
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    Study: Product recommendations aid in e-commerce conversion

    The study from Monetate also found that personalized suggestions can increase average order value.

    By Ian P. Murphy • June 17, 2015
  • Senators scrutinize PayPal's 'intrusive' new robocall policy

    PayPal says customers can opt out of the provision, but regulators and members of Congress say they shouldn’t be forced to opt in to begin with.

    By June 17, 2015
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Sponsored by InMoment

    Open Your Mouth! How to Get Credit for Great Customer Experiences without Sounding Like an @#%&*

    Customer experience is the "“new competitive battleground" so learning how to simultaneously celebrate your successes and not appear to be too self-congratulatory is essential.

    By Lonnie Mayne, President, InMoment • June 17, 2015
  • Shopzilla parent Connexity acquires PriceGrabber

    One analyst says that the consolidation in the industry shows weakness in the price comparison space.

    By June 16, 2015
  • Leadership shakeup at Lumber Liquidators continues

    Newly promoted Marco Q. Pescara will lead the marketing and merchandising teams as the chain faces a federal investigation. 

    By Ian P. Murphy • June 16, 2015
  • Kmart shakes up marketing staff

    The new CMO will lead rebranding and omnichannel strategy. 

    By Ian P. Murphy • June 15, 2015
  • Kohl's finally taps merchandising chief

    Chief customer officer Michelle Gass will step up to a new principal officer position of chief merchandising and customer officer.

    By June 15, 2015
  • West Elm, Etsy join White House 'maker' events

    This high-profile support could help propel the maker movement further, especially with the tech and entrepreneurial focus of the events.

    By June 15, 2015
  • iOS 9 includes advanced ad blocking features

    Use could cut into revenues for Google, other networks. 

    By Ian P. Murphy • June 11, 2015
  • Facebook, Shopify expand beta test for 'Buy' button

    Many social media sites, seemingly anxious to increase ways to monetize their free services, are moving swiftly to install buy buttons.

    By June 11, 2015
  • Deep Dive

    Why SMS is still a crucial part of the marketing mix

    With messages ranging from special offers to style advice, some retailers are getting creative with their SMS interactions with customers. 

    By Ian P. Murphy • June 10, 2015
  • Pinterest pivots into e-commerce with 'Buy It' pins

    A "Buy It" button is coming to Pinterest by the end of the month, as the picture-pinning site pivots into e-commerce.

    By Wendy Parish • June 10, 2015
  • Mobile email revenue continues growth post-holidays, increasing 12% in 1Q

    Mobile now represents 45% of all email clicks and 22% of all email-generated revenue.

    By Wendy Parish • June 10, 2015
  • Walgreens launches campaign asking for summer beauty tips

    The drugstore chain hopes to drive engagement with the Challenged social app. 

    By Ian P. Murphy • June 10, 2015
  • Sam's Club unveils new member benefits

    Sam's Plus members can now get a limited number of free prescription drugs in the 35 states that permit such a service. 

    By Ian P. Murphy • June 9, 2015
  • Apple adds several loyalty cards to Apple Pay

    The company has also rebranded its Passbook app to Wallet.

    By June 9, 2015
  • Facebook to offer free beacons to retailers using Place Tips

    Beacons could drive some $4.1 billion of U.S. store sales in 2015, and Facebook's new initiative could propel that further. 

    By June 9, 2015
  • Deep Dive

    Pocket the punch card: Loyalty, rewards programs shift to mobile platform

    Smartphones offer a reliable way for retailers to reach customers.  

    By Ian P. Murphy • June 3, 2015
  • Instagram improves ad targeting, plans expansion to all brands

    Retailers will be able to capitalize on the social media site's new offerings with improved methods of reaching desired customers.

    By Wendy Parish • June 3, 2015
  • Amazon unveils Pinterest-like 'stream' layout on site

    The new visual platform says it offers "beautiful things, updated daily." 

    By Ian P. Murphy • June 2, 2015
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    Retrieved from Apple on September 09, 2014
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    Retailers see Apple Watch as emerging marketing opportunity

    Apps that perform a simple, specific function lead the way for wearables.

    By Ian P. Murphy • May 29, 2015
  • Will the sharing economy shake up retail?

    'NOwners' cite sustainability in buying or renting used goods. 

    By Ian P. Murphy • May 29, 2015
  • Gildan takes aim at retail underwear market with new ads

    Apparel wholesaler targets women, millennials in new push. 

    By Ian P. Murphy • May 28, 2015
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    Fotolia
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    'Brand Mavens' key to retailers' long-term success: report

    Survey identifies a new segment of loyal, influential consumers. 

    By Ian P. Murphy • May 27, 2015
  • Deep Dive

    How retailers use gamification to drive engagement

    Gaming strategies increase interaction and engagement, especially for mobile apps. 

    By Ian P. Murphy • May 26, 2015