Why consumer generated content could be a boon for brands

As shoppers look for more authentic reviews and ways to browse online, today's most important fashion photographer may be the customer.

By Daphne Howland • May 23, 2016

Nordstrom expands loyalty program to lure in more big spenders

Nordstrom plans on increasing its loyalty program's ranks by five million customers in the next 12 months. 

By Daphne Howland • May 23, 2016

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Why marketers should be A/B testing mobile apps

Mobile apps are such a new tactic that marketers are still figuring out how to best handle the advertising asset.

By David Kirkpatrick • May 18, 2016

EMarketer: Retailers will spend the most on digital ads through 2020

According to eMarketer research, the retail sector will increase its digital ad spending 15% this year and account for 22% of U.S. digital advertising.

By David Kirkpatrick • May 16, 2016

REI's #OptOutside campaign wins coveted Best of Show at The One Show

The decision to close on Black Friday and craft a viral campaign around it has turned out to be a stroke of genius for the outdoor retailer.

By Daphne Howland • May 16, 2016

For free or a fee? Why more retailers are launching premium customer loyalty programs

The success of Amazon Prime and other programs has many retailers rethinking their approach to customer loyalty. The challenge lies in building a premium program that's unique and adds real value.

By Jason Ankeny • May 10, 2016

How Birchbox uses Facebook Live videos to engage consumers

The online beauty retail brand believes live streaming can bring "people into the world of your brand."

By Natalia Angulo • May 9, 2016

Macy's amps up wedding business to reach millennials

Despite a strong tradition of supporting gift registries, Macy's hasn’t until now focused on the kind of engagement and bridal offerings that make weddings a $60 billion industry.

By Daphne Howland • May 9, 2016

ESPN: Under Armour inks historic endorsement deal with slugger Bryce Harper

The 10-year extension with the Washington Nationals star is believed to be the largest deal ever for a Major League Baseball player.

By Daphne Howland • May 4, 2016

Forecast: Retail spending by Hispanics to outpace millennials by 2020

Growth in income and population across all age groups will drive Hispanic consumer spending increases in the years ahead, forecasters said.

By Daphne Howland • May 3, 2016

Snapchat launches first shoppable ads for brands

The 10-second ads for Target and Lancome include calls-to-action instructing consumers to “swipe up” their device screen for additional content.

By Jason Ankeny • May 2, 2016

Survey: Target brand perception slides over transgender inclusivity

Before its April 19 restroom announcement some 42% of people told YouGov BrandIndex they’d consider shopping at Target, but that number fell to 38% last week.

By Daphne Howland • May 2, 2016

ModCloth adds 'Hot Tub Round Table' video series to swimsuit campaign

The apparel retailer is seeking to drive a conversation among women on topics that go well beyond fashion.

By Daphne Howland • April 28, 2016

Macy's partners with Elton John, Lady Gaga for limited Love Bravery line

The apparel and accessories assortment heralds the first in a series of efforts “to make people feel proud of who they are," Macy's said.

By Jason Ankeny • April 27, 2016

J.Crew CEO gives out his email address in appeal to customers

The overture is the latest move by Mickey Drexler to own mistakes that have alienated even the retailer's most ardent fans.

By Daphne Howland • April 26, 2016

L.L. Bean touts the advantages of slow fashion in new ad

The campaign is the first under new CEO Stephen Smith. 

By Daphne Howland • April 21, 2016

How American Apparel is boosting marketing creativity with data

Data has gotten flack in marketing for being tough to parse and for curtailing creativity. But for American Apparel, data allows them to humanize and personalize their marketing.

By Natalia Angulo • April 20, 2016

How retailers can design a pop-up that pays off

Developing a successful pop-up store requires a huge amount of planning. But the rewards can be even more enormous.

By Daphne Howland • April 19, 2016

Athleta joins Lululemon with new tween athleisure line

The brand has emerged as a bright spot for parent Gap Inc. 

By Daphne Howland • April 19, 2016

How chatbots are going to redefine retail customer service

Bots—software that automates everyday customer service tasks—are poised to transform how retailers communicate with consumers. But experts say the human touch remains vital to shopper satisfaction.

By Daphne Howland • April 18, 2016

Study: In-store video ads attract shoppers' eyeballs—and loyalty

Watching digital displays helped time in checkout lines pass more quickly for 84% of consumers surveyed, according to the findings of a new study.

By Kelsey Lindsey • April 18, 2016

CVS expands Hispanic-focused 'Pharmacy y más' to Los Angeles

The project was developed after research into local tastes and needs, according to the drugstore retailer.

By Daphne Howland • April 15, 2016

Gilt Groupe founder launches new image-based shopping app

Project September aims to smooth the process of buying something as soon as you see a picture of it.

By Daphne Howland • April 14, 2016

Shopify hops chatbot bandwagon with Kit CRM acquisition

The deal, which furthers Shopify’s commitment to “conversational commerce,” comes on the heels of Facebook adding chatbot services to its Messenger app.

By Daphne Howland • April 14, 2016

Macy's CMO resigns, launching search for replacement

Martine Reardon has worked for the struggling department store for 32 years. 

By Kelsey Lindsey • April 13, 2016