Brilliant Earth opens first street-level store in New York City

Located in the Nolita neighborhood, the showroom features a try-on bar and a dedicated space for bridal and fine jewelry appointments.

By Howard Ruben • Nov. 15, 2024

Nordstrom leverages generative AI for holiday app refresh

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends. 

By Aaron Baar • Nov. 15, 2024

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Target debuts ‘weirdly hot’ Santa for second holiday advertising push

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

By Peter Adams • Nov. 15, 2024

US holiday retail sales to reach $1 trillion

About a quarter of those sales will occur online this year, a Forrester report predicts.

By Tatiana Walk-Morris • Nov. 14, 2024

Amazon answers ultra-cheap Chinese marketplaces like Temu with ‘Amazon Haul’

The e-commerce giant is testing a selection priced under $20, with most under $10. Free shipping on orders over $25 will take a week or longer.

By Daphne Howland • Nov. 13, 2024

NBA players Anthony Edwards and LaMelo Ball star in Foot Locker’s holiday campaign

Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social channels and more.

By Howard Ruben • Nov. 13, 2024

ThredUp focuses on social commerce with new hire

The apparel reseller tapped Danielle Vermeer, co-founder and CEO of Teleport, for the newly created position. 

By Tatiana Walk-Morris • Nov. 13, 2024

Meta’s Los Angeles pop-up features Ray-Ban smart glasses

The company is promoting digital eyewear at its Meta Lab through December, with an eye to launching a shop-in-shop in Phoenix at the end of January. 

By Tatiana Walk-Morris • Nov. 12, 2024

REI taps former Sephora, Williams-Sonoma exec for chief marketer

Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.

By Cara Salpini • Nov. 12, 2024

David’s Bridal turns brides into influencers through its loyalty program

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with brides, but guests, too.

By Bryan Wassel • Nov. 12, 2024

How retailers are making it harder to shop, just in time for the holidays

Thwarting customers, in stores or online, isn’t any way to make a sale.

By Daphne Howland • Nov. 12, 2024

Big Lots introduces new rewards app

The app is available to Big Rewards members and includes exclusive deals and a personalized dashboard, among other features. 

By Tatiana Walk-Morris • Nov. 11, 2024

Kizik taps 20-year Nike vet as SVP of design

Andreas Harlow, former vice president and global footwear creative director of Nike’s Jordan Brand, joined the hands-free footwear brand earlier this fall.

By Howard Ruben • Nov. 8, 2024

The Weekly Closeout: E.l.f. Beauty enters Dollar General as retail preps for a new president

The beauty brand is looking to democratize its offerings, while retail trade groups and analysts sound the alarm on tariffs amid the election results.

By Retail Dive Staff • Nov. 8, 2024

Amazon debuts virtual holiday shop

The immersive 3D shopping experience includes music, animations and a guided journey to help with product discovery.

By Tatiana Walk-Morris • Nov. 7, 2024

Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers

“I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.

By Cara Salpini • Nov. 7, 2024

Allbirds makes progress in Q3 but profits remain elusive

The DTC footwear brand’s store closures have hurt sales and saved cash. Now it’s introducing new styles and stepping up its marketing.

By Daphne Howland • Nov. 7, 2024

Benefit Cosmetics launches first virtual 3D shopping experience

The grocery store-inspired digital space, dubbed “The Benemart,” blends gaming and holiday shopping. 

By Tatiana Walk-Morris • Nov. 7, 2024

Best Buy pushes tech in holiday ad series

The campaign features the retailer’s new hologram spokesperson, “Gram,” and addresses common problems like finding the perfect gift.

By Nate Delesline III • Nov. 6, 2024

Dick’s recreates iconic holiday film moments with NFL’s Watt brothers

In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

By Sara Karlovitch • Nov. 6, 2024

Amazon’s holiday campaign spotlights classic song, acts of kindness

“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

By Peter Adams • Nov. 5, 2024

Lowe’s launches home maintenance support tool for loyalty members

With the Lowe’s Digital Home Platform, members can access personalized info about their products, including warranties and manuals.  

By Tatiana Walk-Morris • Nov. 5, 2024

Etsy focuses on personalized gifts in sprawling holiday campaign

Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

By Sara Karlovitch • Nov. 5, 2024

Peloton targets millennial men with first part of multiphase campaign

The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of “Find your push. Find your power.”

By Chris Kelly • Nov. 4, 2024

Target touts early Black Friday sale

This week, the retailer will hold a pre-Thanksgiving sale and has also begun offering daily and weekly deals.

By Nate Delesline III • Nov. 4, 2024