Marketing: Page 12
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"Holiday Shopping - Downtown Crossing" by Massachusetts Office Of Travel & Tourism is licensed under CC BY-ND 2.0
NRF expects holiday sales to rise as much as 3.5%, reaching at least $980B
With an expansive economy and wages outpacing inflation — and despite ongoing consumer wariness — spending will set a record, the group said.
By Daphne Howland • Oct. 16, 2024 -
Kaarin Vembar/Retail Dive
Bloomie’s to open fourth location
The 21,000-square-foot store is set to open at The Grove Shopping Center in Shrewsbury, New Jersey, on Nov. 14.
By Howard Ruben • Oct. 16, 2024 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Jessica McGowan / Stringer via Getty Images
How retailers can foster loyalty for Black Friday and beyond
Half of U.S. consumers say they will remain loyal to the brands they buy from on Black Friday, an SAP Emarsys survey found.
By Kristen Doerer • Oct. 16, 2024 -
Courtesy of Gorjana
Gorjana signs LA Sparks forward Cameron Brink as brand ambassador
Brink is the second professional athlete ambassador the DTC jewelry brand has brought on, following tennis player Jessica Pegula last year.
By Howard Ruben • Oct. 15, 2024 -
satura86 via Getty Images
Nearly half of holiday shoppers plan to shop in stores
While online shopping is returning to pre-pandemic behaviors, there is a generational divide between those who shop on computers versus mobile devices, according to Experian.
By Tatiana Walk-Morris • Oct. 15, 2024 -
Courtesy of Amazon
Amazon rolls out AI Shopping Guides for curated product discovery
The guides use product searches to deliver pages filled with relevant product details and suggestions.
By Bryan Wassel • Oct. 15, 2024 -
Courtesy of Beyond Yoga
Beyond Yoga opens New York City pop-up
The store concept, dubbed Club Beyond, will feature drop-in fitness and wellness classes, as well as workshops led by experts.
By Howard Ruben • Oct. 14, 2024 -
Courtesy of Amazon
Amazon will reprise holiday beauty sale
This year the e-commerce giant will be competing for attention not just with rival retailers but also the November election.
By Daphne Howland • Oct. 14, 2024 -
Permission granted by Kohl's
Kohl’s nearly doubles holiday gift assortment
The department store is leaning into value pricing this season, with “hundreds” of gifts under $10 and “thousands” of toys under $20.
By Nate Delesline III • Oct. 11, 2024 -
Courtesy of Walmart
ColumnThe Weekly Closeout: Primark plans a Manhattan flagship and Walmart expands pet offerings
The global retailer will set up shop minutes away from Macy’s Herald Square store, as the big-box giant opens more Pet Services centers.
By Retail Dive Staff • Oct. 11, 2024 -
Dan Dennison/Getty Images via Getty Images
Urban Outfitters drops prices on over 100 styles
The brand’s North American head previously acknowledged that “customers perceive us as expensive.”
By Nate Delesline III • Oct. 10, 2024 -
Scott Olson/Getty Images via Getty Images
Nike remains the top brand among teens, but it’s losing share
Brands like New Balance, Adidas, Birkenstock and On are continuing to gain traction with Gen Z.
By Howard Ruben • Oct. 10, 2024 -
Courtesy of Ulta Beauty
Ulta announces third accelerator cohort
The participating brands, which span men’s cosmetics and curly hair care, will receive $50,000 each, and the chance to pitch the beauty retailer’s merchants.
By Xanayra Marin-Lopez • Oct. 10, 2024 -
Courtesy of Walmart
Walmart wants to create a unique homepage for each shopper
The retailer is accelerating its Adaptive Retail strategy to create immersive shopping experiences across its stores, apps and virtual environments.
By Bryan Wassel • Oct. 10, 2024 -
Courtesy of Merit
Merit expands into the fragrance category
The beauty brand, which launched with makeup, is thinking “through the everyday experience of our customer” as it enters new categories.
By Howard Ruben • Oct. 9, 2024 -
Courtesy of Spirit Halloween
Spirit Halloween tests Christmas stores
The specialty retailer is opening 10 Spirit Christmas pop-up locations in the Northeast this fall.
By Kaarin Moore • Oct. 9, 2024 -
Courtesy of Advertising Week New York
Why Home Depot is turning to DIY as its retail media network scales up
Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media.
By Chris Kelly • Oct. 9, 2024 -
Courtesy of Anthropologie
Anthropologie, The Met launch collection for the holidays
The 44-piece homeware collection includes dinnerware, glassware, textiles and candles.
By Howard Ruben • Oct. 8, 2024 -
Courtesy of Instacart
Instacart adds games, personalized coupons to its smart carts
The new capabilities aim to deliver benefits for brands and retailers while also driving repeated customer use of the technology.
By Catherine Douglas Moran • Oct. 8, 2024 -
Courtesy of Starbucks
Looking to replace pumpkin spice? Stop looking.
One day there may be another innovative product that hits the cultural zeitgeist, but even then experts say the fall favorite is here to stay.
By Cara Salpini • Oct. 8, 2024 -
Scott Olson via Getty Images
What’s the winning formula for a loyalty program?
Sephora, PetSmart and Famous Footwear operate loyalty programs that lean into data to meet customers’ interests and preferences.
By Rosalyn Page • Oct. 7, 2024 -
Courtesy of Amazon
Amazon launches suite of visual search features
The e-commerce giant added five new tech features so shoppers can conduct faster and more precise product searches.
By Tatiana Walk-Morris • Oct. 3, 2024 -
Courtesy of Bath & Body Works
Bath & Body Works teams up with ‘Emily in Paris’ for the holidays
A limited-time collection of 50 products inspired by the Netflix series will debut in stores and online in November.
By Kaarin Moore • Oct. 3, 2024 -
Courtesy of Ashley
Ashley, Samsung partner on smart home experience
The furniture retailer’s Brentwood, Tennessee, store is the first to showcase the interactive showroom, with plans for expansion underway.
By Tatiana Walk-Morris • Oct. 2, 2024 -
Courtesy of JCPenney
J.C. Penney names consulting chief marketing officer to bolster turnaround plan
Veteran marketer Marisa Thalberg describes the 122-year-old retailer as “ripe for brand reinvigoration.”
By Peter Adams • Oct. 2, 2024
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