Marketing

  • A person lying on the ground in jeans and a jean jacket.
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    Courtesy of Vuori
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    Vuori debuts women’s denim collection

    At launch, the offering includes a pair of jeans and a denim jacket. It comes shortly after rival Fabletics expanded into denim.

    By Tatiana Walk-Morris • March 17, 2026
  • Group of four women wearing bridesmaid dresses.
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    Courtesy of David's Bridal
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    David’s Bridal launches wholesale business

    A selection of 50 gowns from designer brands is part of the retailer’s initial offering, along with private-label and white-label services.

    By Tatiana Walk-Morris • March 17, 2026
  • The entrance to a mall, with a white pickup truck parked to the right. Explore the Trendline➔
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    "Dartmouth Mall, Dartmouth, Massachusetts" by JJBers is licensed under CC BY 2.0
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    Trendline

    Top 5 stories from Retail Dive

    From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

    By Retail Dive staff
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Retail Dive
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    Target consolidates spring savings event into 3 days

    Competitors expanded the length of seasonal sales over the past year, but the retailer’s March event marks a reduction from 2025’s Target Circle Week sale.

    By • March 17, 2026
  • External storefront of a Lands' End.
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    Courtesy of Lands' End
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    Lands’ End names first chief marketer in nearly a decade

    The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

    By Jessica Hammers • March 17, 2026
  • Two people sitting on the floor playing guitar
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    Courtesy of Urban Outfitters
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    Urban Outfitters taps Vans as latest On Rotation partner

    The collaboration celebrates the skateboarding brand’s 60th “Off the Wall” anniversary and features sneakers, apparel and accessories.

    By Howard Ruben • March 16, 2026
  • An orange and white Ulta Beauty storefront with a tree in front
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    Dani James/Retail Dive
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    Ulta to launch on TikTok Shop with curated assortment

    The beauty retailer's Q4 net sales grew nearly 12%, though industry analysts questioned the retailer's "softer" fiscal 2026 comp guidance.

    By • March 13, 2026
  • An Amazon Prime delivery being made
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Amazon notches a win against Perplexity, Reebok reenters soccer

    The e-commerce giant got a temporary order blocking access for Perplexity’s AI shopping agents, while the athletics brand signed two professional soccer players.

    By Retail Dive Staff • March 13, 2026
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    How Lowe’s tailors its AI-backed Mylow to different customers

    The home improvement retailer gets about a million questions a month between Mylow and Mylow Companion, with customer inquiries ranging in terms of expertise and needs.

    By • March 12, 2026
  • Exterior of Dollar General store in York, Pennsylvania
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    Sam Silverstein/Retail Dive
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    Dollar General to introduce new store format, pilot subscription program

    The discount retailer reported Q4 net sales jumped nearly 6% year over year, with average basket size growing due to increased retail unit prices.

    By • March 12, 2026
  • The Yellow Rose flagship location in Nashville.
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    Courtesy of Kendra Scott
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    Yellow Rose by Kendra Scott expands beyond Texas with new flagship

    The Western brand, which launched in 2023, is opening its first store outside the state with a location featuring a cocktail bar and hat customization in Nashville, Tennessee.

    By Tatiana Walk-Morris • March 12, 2026
  • Storefront of Ross
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    "Ross" by Genevieve Prentice is licensed under CC BY-SA 2.0
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    Ross opens 17 stores, pushing forward with brick-and-mortar expansion

    The store openings, which span its namesake banner and DD’s Discounts, are part of the off-price retailer’s efforts to open 110 new locations this year.

    By Howard Ruben • March 12, 2026
  • A person uses an AI chatbot on a smartphone while sitting in front of a computer
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    Getty Images
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    What’s essential for AI shopping assistant success

    The biggest risk isn’t falling behind on deployment — it’s deploying before the organization is ready, experts say.

    By Michael Brady • March 12, 2026
  • RM Studio x Rebecca Minkoff spring ready-to-wear collection, available exclusively at QVC.
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    Courtesy of QVC
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    Rebecca Minkoff footwear comes to QVC

    Additionally, the fashion designer’s RM Studio x Rebecca Minkoff spring ready-to-wear collection is available exclusively at QVC.

    By Tatiana Walk-Morris • March 11, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Target reduces prices on 3K products to draw in busy families

    The seasonal price drops include a selection of baby products, as the retailer aims to attract a demographic it lost sight of.

    By • March 11, 2026
  • A group of people wearing jeans stand next to each other.
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    Courtesy of Fabletics
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    Fabletics expands into denim to ride casualization trend

    CEO Adam Goldenberg told Retail Dive in January that shoppers expect athletic brands to offer casual products as apparel trends shift.

    By • March 10, 2026
  • A Princess Polly storefront in Miami
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    Courtesy of A.K.A. Brands
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    Princess Polly plots next wave of US store openings

    The apparel brand will open eight stores across Florida, Texas, Minnesota, Tennessee and North Carolina throughout this year and into 2027.

    By Howard Ruben • March 10, 2026
  • People wearing Petal & Pup apparel.
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    Courtesy of Petal & Pup
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    Petal & Pup eyes launch with Dillard’s, Von Maur

    The fashion brand has a successful partnership with Nordstrom and is ready for additional growth. 

    By • March 10, 2026
  • Two shoppers leave a Best Buy store.
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    Spencer Platt via Getty Images
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    Best Buy wants to be at the forefront of agentic AI discovery

    “As agentic commerce matures, we want to serve our customers in new ways, both on and off of platforms,” CEO Corie Barry said.

    By Bryan Wassel • March 10, 2026
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Target debuts Free People intimates assortment

    The mass retailer is selling Intimately FP in select stores and online with a selection of exclusive offerings.

    By • March 9, 2026
  • Exterior of a Primark store in downtown Chicago.
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    Kaarin Moore/Retail Dive
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    Primark is retail’s ‘best kept secret.’ It’s ready to move beyond that.

    The fashion retailer has a new CEO, is expanding in the U.S. and will soon open a flagship in New York City. It just wants you to know it exists.

    By • March 9, 2026
  • Michael Strahan modeling a dusty rose colored blazer and pink shirt from his brand
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    Courtesy of Belk
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    Belk adds Michael Strahan’s brand to menswear assortment

    The label will offer the department store’s customers an assortment of suit separates, blazers, dress shirts, polos and T-shirts.

    By Howard Ruben • March 9, 2026
  • Customer with water in his cart is shown shopping inside a Costco store.
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    Joe Raedle via Getty Images
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    Costco ties digital personalization to $470M in sales growth

    Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.

    By Bryan Wassel • March 9, 2026
  • A person stretches across barstools at a diner.
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    Courtesy of Levi Strauss & Co.
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    Column

    The Weekly Closeout: Levi’s closes Dockers sale and Chip Wilson escalates Lululemon battle

    The jeans maker has officially handed over its khaki label to Authentic Brands Group. Meanwhile, Lululemon’s founder strikes again.

    By Retail Dive Staff • March 6, 2026
  • A young woman looks concerned at her phone.
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    Getty Images
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    The dark side of personalization

    “If you can’t explain it to the customer … then you should not be personalizing,” Qualtrics’ Isabelle Zdatny said.

    By Michael Brady • March 6, 2026
  • The Salvation Army is now on Roblox.
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    Courtesy of The Salvation Army
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    The Salvation Army launches first digital thrift store on Roblox

    “Thrift Score” is a shoppable digital environment — and a way to engage Gen Z and Gen Alpha consumers. 

    By Tatiana Walk-Morris • March 5, 2026