Marketing


  • The Amazon Bazaar app.
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    Courtesy of Amazon
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    Amazon takes Haul international through Bazaar app launch

    To gain market share from rivals Temu and Shein, the e-commerce giant is expanding the reach of its new app, featuring ultra-low-priced products.

    By Tatiana Walk-Morris • Nov. 10, 2025
  • An interface for Chewy Storefronts, featuring Cody Taurus and his dog.
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    Courtesy of Chewy
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    Chewy ramps up creator storefronts ahead of holiday season

    More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.

    By Sara Karlovitch • Nov. 10, 2025
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Two people sit on a stage for a fireside chat at a conference.
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    Permission granted by Reuters Events
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    In an AI world, Nordstrom is leaning into human care

    AI has a role to play, but when customers "really want the face-to-face, eye-to-eye, voice-to-voice connection,” the retailer is there to meet the need, Nordstrom’s Heather Bissell said.

    By Kristen Doerer • Nov. 10, 2025
  • A holiday display of products in Bath & Body Works
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    Courtesy of Bath & Body Works
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    Bath & Body Works makes Grand Central smell like Fresh Balsam for the holidays

    The retailer is bringing an immersive campaign to train stations and movie theaters across the country. 

    By Howard Ruben • Nov. 7, 2025
  • A rendering of Wayfair's store in Columbus, Ohio
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    Courtesy of Wayfair
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    Wayfair pilots small-format store in Ohio

    The Columbus store, set to open in late 2026, will be about half the size of the brand’s other locations.

    By Nov. 7, 2025
  • A display of three pairs of shoes.
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    Courtesy of Allbirds
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    Allbirds leans on new product launches to stoke turnaround

    The footwear brand’s legacy styles are fading as marketing focuses on performance and design innovations, contributing to a revenue miss in Q3.

    By Nov. 7, 2025
  • A basketball shoe on a black background.
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    Courtesy of Reebok
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    Column

    The Weekly Closeout: Nike vet joins Reebok and could AI boost the mall?

    Daniel Schachne, who also has a history with Jordan, will oversee the brand’s growth strategy. Meanwhile, David Simon sees at least one potential benefit from the AI shift.

    By Retail Dive Staff • Nov. 7, 2025
  • A Neiman Marcus storefront in downtown Chicago
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    Kaarin Moore/Retail Dive
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    Saks Global approaches merger anniversary with a whirlwind of executive changes

    Most surprising is last week’s exit of Emily Essner, who was aboard as Saks Fifth Avenue and Neiman Marcus combined and whose duties just expanded.

    By Nov. 5, 2025
  • Lowe's holiday campaign
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    Courtesy of Lowe's
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    Q&A

    Inside Lowe’s social-first holiday push as Gen Alpha enters the market

    Chief Marketing Officer Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.

    By Chris Kelly • Nov. 5, 2025
  • Gap's 2025 "Gift Your Gift" campaign imagery.
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    Courtesy of Gap
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    Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

    An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

    By Jessica Hammers • Nov. 5, 2025
  • A customer uses the Walmart app in front of holiday decorations.
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    Courtesy of Walmart
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    Walmart introduces AI tools for in-store and online holiday shopping

    The retailer’s latest AI investments span its app, supply chain and customer service operations.

    By Bryan Wassel • Nov. 5, 2025
  • This image depicts the podcast series cover image for Simon-Kucher's Retail Dive series, "Decoded: The New Consumer"
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    Alyssa Eckel-Martin/Retail Dive
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    Sponsored by Simon-Kucher

    [Podcast] Decoded: The New Consumer

    This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.

    By Retail Dive's studioID • Nov. 5, 2025
  • The interior of a Bath & Body Works with its Gingham+ store design.
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    Courtesy of Bath & Body Works
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    Bath & Body Works brings on former Bluemercury CEO in new role

    Maly Bernstein, who spent four years leading the Macy’s, Inc. banner, has been named chief commercial officer.

    By Nov. 4, 2025
  • A lululemon logo displayed through a window as people walk by.
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    Michael M. Santiago via Getty Images
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    4 retailers that need a win this holiday season

    From nailing their merchandise offerings to ensuring inventory levels remain healthy, these retailers are striving to land on consumers’ nice lists.

    By Nov. 4, 2025
  • The interior of a clothing store, with headless mannequins in the front.
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    Courtesy of Urban Outfitters
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    Urban Outfitters expands localized store concept aimed at Gen Z

    The new formats, which feature localized merchandising, will be applied to street-level as well as mall stores. But are they too normal?

    By Nov. 3, 2025
  • Best Buy 2025 holiday campaign imagery
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    Retrieved from YouTube on November 03, 2025
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    Best Buy bets on sports, creators to serve up holiday gifting inspiration

    The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

    By Jessica Hammers • Nov. 3, 2025
  • The name "claire's" in lowercase block letters adorns the gray, corrugated-metal side as well as the slatted-wood front of a storefront overhang.
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    Daphne Howland/Retail Dive
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    Can Claire’s make a comeback?

    Investment firm Ames Watson spoke with Retail Dive about its approach to reinvigorating the brand after buying it out of bankruptcy.

    By Updated Nov. 5, 2025
  • Parade's first swimwear collection
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    Courtesy of Parade
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    Column

    The Weekly Closeout: Lululemon links up with the NFL, Parade shuts down

    The activewear brand is launching an apparel collection tied to the league’s teams, while the intimates brand abruptly ceased operations after six years.

    By Retail Dive Staff • Oct. 31, 2025
  • Target holiday 2025 campaign imagery for "Kris K. is Back"
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    Courtesy of Target
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    Target brings back ‘Hot Santa,’ adds new characters to holiday push

    Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday strategy.

    By Jessica Hammers • Oct. 31, 2025
  • J.C. Penney's 2025 holiday campaign.
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    Permission granted by J.C. Penney
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    J.C. Penney, iHeartRadio partner on holiday collection

    The move is part of the department store’s broader plans for the season, which also include special 24-hour deals throughout November.

    By Tatiana Walk-Morris • Oct. 30, 2025
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Halloween casts a spell over retail

    The creepy-crawly event has grown into a monthslong celebration and a $13 billion business. But is it a harbinger for the holidays?

    By Retail Dive Staff • Oct. 30, 2025
  • A downtown department store building
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    Daphne Howland/Retail Dive
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    Nordstrom relaunches holiday catalog

    The department store will host more than 1,500 events this year and will also have Santa Claus at all of its locations for the first time.

    By Howard Ruben • Oct. 29, 2025
  • Mobile phones showing different Pinterest screens
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    Courtesy of Pinterest
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    Pinterest rolls out AI-powered personalization features

    The updates will turn the platform “into a personal shopping assistant” led by the technology, according to executives. 

    By Tatiana Walk-Morris • Oct. 29, 2025
  • A Dr. Seuss-inspired character is bathed in the blue light of a mobile device in a holiday ad from Walmart
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    Permission granted by Walmart
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    Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

    Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

    By Peter Adams • Oct. 29, 2025
  • Close up of Wayfair storefront.
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    Scott Olson via Getty Images
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    Wayfair invests in AI to power its customer experience push

    The retailer is using the technology in its product image carousels, search engine and contact center operations.

    By Bryan Wassel • Oct. 29, 2025