Amazon teases July Prime Day

The announcement comes amid a report that sellers are backing out of the sales event due to tariff costs.

By Kaarin Moore • April 29, 2025

Peloton chief marketer departs as fitness brand shakes up marketing group

Moving forward, the company is divvying up marketing duties between a marketing chief and a chief communications officer.

By Peter Adams • April 29, 2025

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

‘We’re not just a hot cup company’: What’s next for Stanley

Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.

By Cara Salpini • April 29, 2025

Online retailers in the US spent an average of $400k on AI last year

Despite aiming that investment at customer experience, 30% of executives told Storyblok that the tech only slightly improved the shopper’s experience.

By Tatiana Walk-Morris • April 29, 2025

Why smarter reporting will define marketing success

Are you measuring what matters? The 2025 Survey reveals why data alone isn’t driving real impact.

By Tim Glomb, VP of Digital, Content & AI • April 28, 2025

Nordstrom to cut Rack, Last Chance from loyalty points program

Instead, customers shopping at Nordstrom Rack can receive a 5% discount on eligible purchases with a Nordstrom credit card.

By Howard Ruben • April 23, 2025

Target debuts exclusive home collection with Parachute

The lower-priced line, part of a larger merchandising revamp for Target, comes as the DTC brand has shuttered stores and pulled back on its offerings.

By Dani James • April 23, 2025

Most consumers will pay 25% more for their favorite brands

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

By Michael Brady • April 23, 2025

Tractor Supply debuts animal, pet pharmacy service

Tractor Supply Rx leverages the retailer’s acquisition of online pet pharmacy business Allivet as the company looks to scale its services in stores.

By Tatiana Walk-Morris • April 22, 2025

Men’s Wearhouse expands ‘Made in USA’ program

The “American Bespoke” collection was designed in partnership with Joseph Abboud and produced in the company’s Massachusetts factory.

By Howard Ruben • April 21, 2025

Target launches fresh florals brand Good Little Garden

The retailer is diversifying its private-label offerings as part of a larger merchandising shift, all amid consumer backlash to changes in its DEI efforts.

By Dani James • April 21, 2025

Walmart tests Beauty Bars at 40 stores in tandem with spring sale event

The pilot program will allow customers to talk to beauty experts and test samples as the big-box retailer expands its presence in the category.

By Tatiana Walk-Morris • April 21, 2025

Billions of pretax healthcare funds go to waste each year. Retailers want to cash in.

Some Americans lack an understanding of what products might be eligible FSA or HSA purchases, leaving money on the table for beauty retailers and period-care brands.

By Dani James • April 21, 2025

The Weekly Closeout: Small businesses sue over tariffs, Under Armour adds PE exec to board

A group of small businesses banded together to challenge the Trump administration’s authority to levy tariffs, while the athletics retailer added a board director from Sycamore Partners.

By Retail Dive Staff • April 18, 2025

L’Oréal taps Google’s generative AI tools for content creation

While the company uses the technology to speed its creative process, L'Oréal said it would not create images of people for marketing campaigns. 

By Xanayra Marin-Lopez • April 17, 2025

Target CEO, Rev. Al Sharpton to meet following DEI changes

The civil rights activist said he is mulling a boycott of the mass merchant, which scaled back its diversity programs in January.

By Daphne Howland • April 17, 2025

Lids leans in to customization with refreshed store concept

The stores are focused on localization and include “Build-A-Cap” kiosks where shoppers can create unique designs that match their style. 

By Tatiana Walk-Morris • April 17, 2025

Ulta brings on Revolution Beauty CEO as chief merchandising and digital officer

Lauren Brindley, who will join in June as current chief merchant Monica Arnaudo retires, will also oversee the retailer’s upcoming marketplace.

By Cara Salpini • April 17, 2025

Rent the Runway rethinks customer service approach

Shifting to more proactive service, the team now spends 14% of its time calling customers to build loyalty, according to CEO Jennifer Hyman.

By Bryan Wassel • April 17, 2025

Michaels ups balloons, party supplies as Party City, Joann disappear

With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

By Daphne Howland • April 16, 2025

Ikea expands small-format fleet with Dallas store

The 63,000-square-foot store, set to open later this year, will feature 3,200 products and marks the home goods retailer’s 11th store in Texas.

By Howard Ruben • April 16, 2025

How retailers are connecting with younger shoppers

From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning in.

By Cara Salpini • April 16, 2025

Madison Reed lands in Sally Beauty

The direct-to-consumer hair color company continues to build out its roster of wholesale partners, which also include Walmart and Ulta Beauty.

By Howard Ruben • Updated April 17, 2025

As beauty continues to grow, TikTok Shop and Amazon will gain share

That comes at the expense of drugstores, department stores, mass merchandisers and even specialty beauty retailers, per TD Cowen.

By Tatiana Walk-Morris • April 15, 2025

Lovesac taps Crocs veteran as first chief brand and marketing officer

As chief marketing officer at the footwear brand, Heidi Cooley had a digital and social-first approach to driving growth.

By Howard Ruben • April 14, 2025