Marketing
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From comfort to court: Skechers’ quest to become a performance brand
Best known for its slip-on shoes, the footwear retailer has moved decidedly into everything from golf to basketball in its search for more share.
By Cara Salpini • Nov. 17, 2025 -
Column
The Weekly Closeout: Spirit Christmas opens and Revlon develops first Champion fragrance
The sister brand of Spirit Halloween opened locations across the Northeast and Great Lakes regions, while Champion's scent collection will debut in 2027.
By Retail Dive Staff • Nov. 14, 2025 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Under Armour breaks with Steph Curry as restructuring program expands
After more than a decade of working together, the NBA star and his Curry Brand will separate from Under Armour.
By Cara Salpini • Nov. 14, 2025 -
Shoe Carnival to rebrand as Shoe Station Group
The change, subject to shareholder approval, comes as 90% of its fleet is expected to operate as Shoe Station stores by the end of fiscal 2028.
By Kaarin Moore • Nov. 14, 2025 -
Amazon brings back early Black Friday sale
The 12-day event features “millions” of deals on categories like home, electronics, beauty and apparel.
By Howard Ruben • Nov. 13, 2025 -
Etsy spotlights importance of personalized gifting for holiday ads
A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves.
By Aaron Baar • Nov. 12, 2025 -
Pinterest taps into search and shopping data to create holiday gift guides
Celebrities including Pamela Anderson and the Jonas Brothers have also curated shoppable boards as the social platform caters to gift buyers.
By Tatiana Walk-Morris • Nov. 12, 2025 -
Target debuts AI holiday gift finder
Shoppers can enter details like age and interests to generate unique recommendations — just one of several tech updates during the season.
By Dani James • Nov. 12, 2025 -
Target reduces prices on 3,000 groceries and essentials
The price cuts come as food affordability remains a top concern for consumers, especially with the holiday season nearing.
By Catherine Douglas Moran • Nov. 12, 2025 -
Home Depot’s heartfelt holiday ads showcase Christmas tree farmers
“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.
By Jessica Hammers • Nov. 12, 2025 -
Amazon takes Haul international through Bazaar app launch
To gain market share from rivals Temu and Shein, the e-commerce giant is expanding the reach of its new app, featuring ultra-low-priced products.
By Tatiana Walk-Morris • Nov. 10, 2025 -
Chewy ramps up creator storefronts ahead of holiday season
More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.
By Sara Karlovitch • Nov. 10, 2025 -
In an AI world, Nordstrom is leaning into human care
AI has a role to play, but when customers "really want the face-to-face, eye-to-eye, voice-to-voice connection,” the retailer is there to meet the need, Nordstrom’s Heather Bissell said.
By Kristen Doerer • Nov. 10, 2025 -
Bath & Body Works makes Grand Central smell like Fresh Balsam for the holidays
The retailer is bringing an immersive campaign to train stations and movie theaters across the country.
By Howard Ruben • Nov. 7, 2025 -
Wayfair pilots small-format store in Ohio
The Columbus store, set to open in late 2026, will be about half the size of the brand’s other locations.
By Caroline Jansen • Nov. 7, 2025 -
Allbirds leans on new product launches to stoke turnaround
The footwear brand’s legacy styles are fading as marketing focuses on performance and design innovations, contributing to a revenue miss in Q3.
By Daphne Howland • Nov. 7, 2025 -
Column
The Weekly Closeout: Nike vet joins Reebok and could AI boost the mall?
Daniel Schachne, who also has a history with Jordan, will oversee the brand’s growth strategy. Meanwhile, David Simon sees at least one potential benefit from the AI shift.
By Retail Dive Staff • Nov. 7, 2025 -
Saks Global approaches merger anniversary with a whirlwind of executive changes
Most surprising is last week’s exit of Emily Essner, who was aboard as Saks Fifth Avenue and Neiman Marcus combined and whose duties just expanded.
By Daphne Howland • Nov. 5, 2025 -
Q&A
Inside Lowe’s social-first holiday push as Gen Alpha enters the market
Chief Marketing Officer Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.
By Chris Kelly • Nov. 5, 2025 -
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity
An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.
By Jessica Hammers • Nov. 5, 2025 -
Walmart introduces AI tools for in-store and online holiday shopping
The retailer’s latest AI investments span its app, supply chain and customer service operations.
By Bryan Wassel • Nov. 5, 2025 -
Sponsored by Simon-Kucher
[Podcast] Decoded: The New Consumer
This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.
By Retail Dive's studioID • Nov. 5, 2025 -
Bath & Body Works brings on former Bluemercury CEO in new role
Maly Bernstein, who spent four years leading the Macy’s, Inc. banner, has been named chief commercial officer.
By Kaarin Moore • Nov. 4, 2025 -
4 retailers that need a win this holiday season
From nailing their merchandise offerings to ensuring inventory levels remain healthy, these retailers are striving to land on consumers’ nice lists.
By Caroline Jansen • Nov. 4, 2025 -
Urban Outfitters expands localized store concept aimed at Gen Z
The new formats, which feature localized merchandising, will be applied to street-level as well as mall stores. But are they too normal?
By Daphne Howland • Nov. 3, 2025