DTC


  • Three people walking down an asphalt path in formalwear.
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    Courtesy of Knot Standard
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    Billy Reid acquires Knot Standard’s DTC business

    As part of the deal, the fashion retailer will take over the DTC brand’s stores and start using its AI-based made-to-measure software in all its locations.

    By April 12, 2024
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Levi’s taps Burberry veteran to lead DTC push

    Gianluca Flore, who has also had leadership roles at Kering and Bottega Veneta, will oversee all of the denim brand’s selling channels globally.

    By April 12, 2024
  • Trendline

    Top 5 stories from Retail Dive

    Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.

    By Retail Dive staff
  • A husky holding the hand of its owner who has a tattoo of the dog.
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    Courtesy of PetSmart
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    Column

    The Weekly Closeout: PetSmart hosts tattoo redo contest, Williams Sonoma announces book tour with Ina Garten

    The pet retailer is offering to pay to replace regretted tattoos, and the home retailer will host a four-city tour to celebrate the food celebrity’s new book.

    By Retail Dive Staff • April 12, 2024
  • Athletic Brewing, Walker Hayes
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    Courtesy of Athletic Brewing Company
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    Athletic Brewing collaborates with Walker Hayes for new nonalcoholic beer

    The country singer and brewing company partnered for the release of Fancy Like, named after Walker’s song of the same name.

    By Howard Ruben • April 11, 2024
  • Toy maker MGA launches e-commerce platform The MGA Shop on April 9.
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    Courtesy of MGA Entertainment
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    Toy maker MGA Entertainment launches DTC website

    The company aims to bring its top brands, including L.O.L. Surprise!, Little Tikes and Bratz, under one online storefront.

    By April 10, 2024
  • A warm beige makeup bottle with a drawing of a cactus on it
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    Courtesy of The Honest Company
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    Jessica Alba to step down as chief creative officer of The Honest Company

    The founder, who remains a board member, moves on as the brand’s leadership says recent turnaround efforts are working.

    By April 10, 2024
  • Global Brand Ambassador, Gabrielle Union in Knix's Mesh Bra and Light Leakproof No-Show Mesh High Rise underwear.
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    Courtesy of Knix
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    Knix launches mesh collection

    The “sexy” line of mesh underwear and bodysuits features Knix’s new global brand ambassador, Gabrielle Union.

    By April 10, 2024
  • Puma "FOREVER. FASTER. - See The Game Like We Do" campaign
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    Courtesy of Puma
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    Puma rallies around sport performance for largest marketing investment yet

    Launching ahead of the Olympics, the global campaign also marks the first time the sportswear brand has run a unified message across its portfolio.

    By Peter Adams • April 10, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike remains a top brand for teens, but shows signs of wavering interest: survey

    The brand is still leading the way in footwear and clothing, but is beginning to lose share to On and Hoka. 

    By Tatiana Walk-Morris • April 10, 2024
  • Patrick Starrr holding an Ipsy Icon Box standing in front on televisions.
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    Courtesy of Ipsy
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    Ipsy brings on Patrick Starrr as new Icon Box curator

    The makeup artist’s box includes products from his own brand, One/Size, as well as from Fenty Skin, Benefit Cosmetics and Kosas.

    By Howard Ruben • April 10, 2024
  • Exterior of an Allbirds store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    Allbirds receives delisting warning from Nasdaq

    The footwear brand’s stock traded at less than $1 for 30 consecutive days and the company has until Sept. 30 to regain compliance.

    By April 9, 2024
  • Non-alcoholic drinks from the Sèchey x Target collection
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    Courtesy of Sèchey x Target
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    Sèchey expands curated nonalcoholic beverage range at Target

    Brands now part of the big-box retailer’s assortment of alcohol alternatives include Kin Euphorics, Ghia, De Soi, Mingle, Free AF and Edna’s.

    By Howard Ruben • April 9, 2024
  • Yeti unveils New York flagship store on April 4.
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    Courtesy of Yeti Holdings, Inc.
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    Yeti opens first New York store

    The cooler maker’s 20th store, featuring a large customization space, comes as the brand reached $1 billion in sales last year in the drinkware category.

    By April 8, 2024
  • Products from Wyn Beauty by Serena Williams
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    Courtesy of Wyn Beauty by Serena Williams
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    Serena Williams launches Wyn Beauty

    Along with its DTC site, the brand launched at 685 Ulta Beauty stores and on the retailer’s website.

    By Howard Ruben • April 8, 2024
  • Solo Stove Deep Dish Pizza Day campaign art
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    Courtesy of Solo Stove
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    Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class

    A livestreamed event from Alabama’s Majestic Caverns is part of a more aggressive marketing strategy for the outdoor lifestyle brand.

    By Peter Adams • April 8, 2024
  • The interior of Ernesta New York City showroom
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    Courtesy of Ernesta
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    Online rug retailer Ernesta opens first brick-and-mortar store

    The brand started by Peloton co-founders John Foley, Hisao Kushi and Yony Feng has turned to New York's Upper East Side for its showroom.

    By April 5, 2024
  • Interior of a bedroom with a bed in the center, rug on the carpet. Two lights are above the headboard on the wall, along with an abstract painting.
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    Courtesy of Interior Define
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    The Citizenry opens outpost in Interior Define store

    The tie-up between the two Havenly-owned brands allows The Citizenry to expand its physical presence after opening a flagship in New York City.

    By Howard Ruben • Updated April 9, 2024
  • The exterior of Puma Studio LA
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    Courtesy of Puma
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    Column

    The Weekly Closeout: Puma plots design space in LA, Bank of America downgrades Figs

    The athletics brand said the studio will open in 2025, while spending pullbacks contributed to the scrubs brand’s recent negative rating.

    By Retail Dive Staff • April 5, 2024
  • Dog pulling on toy
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    Courtesy of Bark
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    Bark adds 2 pet industry veterans to C-suite

    New chief revenue and chief marketing officers join with experience from pet brands Outward Hound and JustFoodForDogs.

    By April 4, 2024
  • LeBron James stars in digital ad as the face of The Shop Men's Grooming Line
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    Courtesy of The SpringHill Company
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    LeBron James’ The Shop launches men’s grooming line at Walmart

    The line of skin, hair and beard care products debuted on Monday in 1,600 of the big-box retailer's stores and online.

    By April 4, 2024
  • Lizzo wearing pieces from Yitty's swimwear collection
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    Courtesy of Yitty
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    Lizzo’s Yitty brand launches into swimwear

    The Shaping Swim collection comes on the heels of parent company Fabletics launching compression swimwear in its third collection with Khloé Kardashian.

    By Howard Ruben • April 3, 2024
  • A person holding a bottle of Grown Alchemist's facial cleanser.
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    Courtesy of Grown Alchemist
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    L’Occitane sells Grown Alchemist 2 years after acquiring the brand

    André Hoffmann, L’Occitane Group’s former CEO and vice chairman, has bought a controlling majority stake in the skin care brand for 28 million euros.

    By April 3, 2024
  • A display of Grove Collaborative's rebranded products.
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    Courtesy of Grove Collaborative
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    Grove Collaborative refreshes core brand Grove Co.

    The company is consolidating all of its private brands under one label as it looks to increase its visibility on retail shelves.

    By April 2, 2024
  • Tupperware bowl full of fruit on a table.
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    Courtesy of Tupperware
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    Tupperware flags accounting strains in late 10-K notice

    The notice comes roughly five months after the brand said its former independent auditor PricewaterhouseCoopers declined to be re-appointed. 

    By Maura Webber Sadovi • April 2, 2024
  • A Quiksilver flag is stuck in the sand on a beach.
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    J.Sciulli/WireImage for Evolutionary Media Group via Getty Images
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    Boardriders to lay off more than 600 by the end of April

    The cuts include C-suite execs and bring the total affected in California to nearly 700 since the company was acquired by Authentic Brands Group.

    By Laurel Deppen • April 2, 2024