DTC


  • Open computer screen against an orange background showing the Consumerhaus homepage
    Image attribution tooltip
    Courtesy of Consumerhaus

    How a Gen Z-founded digital marketplace is trying to reach coveted young shoppers

    Set to launch in 2023, Consumerhaus has strategies in place aimed at forging deep connections between shoppers and the assortment it sells.

    By Peyton Bigora • Nov. 29, 2022
  • Showfields logo flag flies outside of its storefront.
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    Kaarin Vembar/Retail Dive

    Showfields opens location in Washington, DC

    The new store is based in the bustling Georgetown neighborhood where multiple direct-to-consumer brands have set up shop.

    By Tatiana Walk-Morris • Nov. 28, 2022
  • Trendline

    The direct-to-consumer landscape in retail

    More mature brands are pursuing exit strategies and expanding their reach, while retailers are increasingly shifting to a DTC model.

    By Retail Dive staff
  • Our Place storefront.
    Image attribution tooltip
    Courtesy of Our Place

    DTC kitchenware brand Our Place opens first physical store

    The brand wants to open more locations in New York and Los Angeles as part of its offline expansion plan.

    By Tatiana Walk-Morris • Nov. 22, 2022
  • A ThirdLove storefront on Abbot Kinney Boulevard.
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    Cara Salpini/Retail Dive

    Simon, Leap aim to bring more DTC brands to malls

    To start, the two will open four stores in California and Florida for ThirdLove, Sugarfina and others.

    By Nov. 22, 2022
  • The founders of running brand On
    Image attribution tooltip
    Courtesy of On

    Running brand On adds apparel to resale program

    Following the success of its footwear recommerce business, the running brand is adding tops, pants, running tights, jackets and other apparel items.

    By Tatiana Walk-Morris • Nov. 22, 2022
  • A display of backpacks in Herschel Supply's New York City store.
    Image attribution tooltip
    Courtesy of Herschel Supply

    Herschel Supply opens first US store as it plots expansion

    The 2,500-square-foot store will be in New York City’s Flatiron District and will feature a space dedicated to local artists and community events.

    By Nov. 21, 2022
  • The inside of a Nike Rise with a checkout counter.
    Image attribution tooltip
    Courtesy of Nike

    Nike pursues ‘next stage’ of expansion with first Rise concept in North America

    Nike Aventura in Miami mimics the tech features at the company’s other locations and marks yet another investment in data-driven stores.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • A virtual avatar wearing Adidas virtual gear.
    Image attribution tooltip
    Courtesy of Adidas

    Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future

    The athletics brand also released its first collection of NFT wearables as it accelerates a “community-based, member-first, open metaverse strategy.”

    By Nov. 18, 2022
  • Snoop Dogg crouches down next to a car, a dog, and a gold and silver dog bowl looking like a baller.
    Image attribution tooltip
    Courtesy of Snoop Doggie Doggs
    Column

    The Weekly Closeout: Snoop Dogg launches pet brand as athletics retailers jump into virtual goods

    "If my dogs ain't fresh I ain't fresh,” the artist said of his latest business. Meanwhile, Nike and Adidas made major metaverse moves.

    By Retail Dive Staff • Nov. 18, 2022
  • Casper storefront.
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    Kaarin Vembar/Retail Dive

    Casper refinances debt with new $80M credit facility

    The funds will be used to retire another loan, as well as to support the capital needs of the business.

    By Nov. 17, 2022
  • A storefront with colorful window decorations and a horseshoe emblem above the door, with the words "True Religion" in black, all-capital letters.
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    Daphne Howland/Retail Dive

    True Religion drops new mobile app with exclusive products, interactive content

    Mobile is the apparel brand’s largest digital channel, and a new app is one part of its attempt to transform into a digital-first, direct-to-consumer brand.

    By Tatiana Walk-Morris • Nov. 17, 2022
  • Casper storefront.
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    Kaarin Vembar/Retail Dive

    Casper, Netflix seek to soothe holiday stress with in-store screenings

    The direct-to-consumer mattress brand will offer tickets to several showings of “Slumberland” at one of its New York City locations.

    By Tatiana Walk-Morris • Nov. 16, 2022
  • Mobile phone with a screen that says ".Swoosh is the home for Nike's virtual collections. Join us."
    Image attribution tooltip
    Courtesy of Nike

    Nike launches marketplace to collect, trade virtual products

    Select customers on the platform, dubbed .Swoosh, will also have the chance to co-create virtual products with the athletics giant.

    By Nov. 14, 2022
  • Headshot of Olamide Olowe, founder and CEO of Topicals.
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    Courtesy of Topicals

    Skincare brand Topicals raises $10M in Series A financing

    The direct-to-consumer company already has notable investments from Jay-Z co-founded Marcy Venture Partners, Kelly Rowland and more.

    By Tatiana Walk-Morris • Nov. 11, 2022
  • A graphic mural on the side of a Warby Parker depicts three colorful silhouettes of people with eyeglasses against an azure background.
    Image attribution tooltip
    Courtesy of Warby Parker

    Warby Parker narrows loss as it posts 8.3% revenue increase in Q3

    The DTC brand also raised its 2022 outlook, expecting revenue to increase by up to 10.2% over last year. But growth is showing signs of slowing.

    By Nov. 10, 2022
  • Peloton Instructors Robin Arzón and Alex Toussaint
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    Courtesy of Peloton

    Peloton goes beyond the workout for holiday push

    New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

    By Jessica Deyo • Nov. 10, 2022
  • Bonobos storefront
    Image attribution tooltip
    Courtesy of Bonobos

    12 digital natives that have learned to love old-fashioned retail

    These e-retailers promised to disrupt conventional retail practices. Now, in a quest for growth, profits and maybe survival, they’re embracing them.

    By Nov. 10, 2022
  • An Allbirds storefront on Abbot Kinney Boulevard in California.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Allbirds’ sales growth ‘disappointing’ given store expansion

    The brand is also expanding its relationship with key wholesale partners, which co-CEO Joey Zwillinger says will raise brand awareness.

    By Nov. 9, 2022
  • A grouping of ZitSticka products on a colorful background.
    Image attribution tooltip
    Courtesy of Heyday

    DTC marketplace Heyday buys personal care startup ZitSticka

    The marketplace has raised $800 million so far to fuel its acquisition and brand growth goals.

    By Tatiana Walk-Morris • Nov. 9, 2022
  • A display showcasing Lululemon's women's footwear collection.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Deep Dive

    Lululemon didn’t change activewear, it changed apparel

    The Canadian brand introduced retail to athleisure. Now Brooks Brothers sells stretch dress shirts and Levi’s owns a yoga business.

    By Nov. 9, 2022
  • Eight people in a group shot.
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    Courtesy of Ernesta

    Peloton co-founders raise $25M for new custom rug startup

    John Foley, Hisao Kushi and Yony Feng hope to disrupt the industry with custom-cut rugs that aren’t bogged down by supply chain chaos. 

    By Nov. 8, 2022
  • Canada Goose storefront in Las Vegas.
    Image attribution tooltip
    Courtesy of Canada Goose

    Canada Goose to open new permanent, pop-up stores

    The retailer wants to demonstrate its products in extreme temperatures and showcase art from Inuit artists.

    By Tatiana Walk-Morris • Nov. 7, 2022
  • An Under Armour storefront
    Image attribution tooltip
    Kaarin Vembar/Retail Dive
    Column

    The Weekly Closeout: DSW bets on shoe repair and Under Armour finally addresses athleisure

    Shoppers can drop off their worn shoes at the footwear retailer’s stores. And the athletics brand is broadening its assortment.

    By Retail Dive Staff • Nov. 4, 2022
  • Rothy's M Street store in Georgetown
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    Cara Salpini/Retail Dive

    Rothy’s taps Old Navy CMO for chief marketer role as it builds out C-suite

    Jamie Gersch will take on the position while another Gap Inc. veteran, Heather Archibald, joins as chief product and merchandising officer.

    By Nov. 4, 2022
  • Glossier skincare and makeup products sit on pink display shelves in a pink-walled room.
    Image attribution tooltip
    Courtesy of Glossier

    Glossier opens new stores in Philadelphia, Brooklyn

    In 2022 alone, the brand has replaced its founder and former CEO, established a relationship with Sephora and cut its employee headcount twice.

    By Tatiana Walk-Morris • Nov. 4, 2022