DTC


  • Casper
    Image attribution tooltip
    Courtesy of Casper

    ‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward

    After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future.

    By Aug. 15, 2022
  • Peloton bike
    Image attribution tooltip
    Courtesy of Peloton

    Peloton hiking prices amid reported layoffs, store closures

    As its pandemic-era boom fizzles, the at-home bicycle fitness company is scrambling, even after major layoffs and subscription hikes earlier this year.

    By Aug. 15, 2022
  • Trendline

    The direct-to-consumer landscape in retail

    More mature brands are pursuing exit strategies and expanding their reach, while retailers are increasingly shifting to a DTC model.

    By Retail Dive staff
  • A Warby Parker storefront in Georgetown
    Image attribution tooltip
    Cara Salpini/Retail Dive

    DTC’s very bad, no good earnings week

    Brands laid off staff, cut guidance and accumulated losses in a tougher operating environment. A select few continued to thrive.

    By Aug. 15, 2022
  • A graphic mural on the side of a Warby Parker depicts three colorful silhouettes of people with eyeglasses against an azure background.
    Image attribution tooltip
    Courtesy of Warby Parker

    After challenging Q2, Warby Parker sees crystal-clear need for stores

    The DTC eyewear company slashed its guidance for the year, but says physical locations are key to expanding market share and brand awareness.

    By Aug. 11, 2022
  • Lively's store in Austin, Texas
    Image attribution tooltip
    Permission granted by Lively

    Lively founder Michelle Cordeiro Grant steps down from CEO role

    Kristin DiCunzolo, vice president of marketing and direct at parent company Wacoal America, will take on the post.

    By Aug. 11, 2022
  • UpWest launches Go activewear line
    Image attribution tooltip
    Courtesy of UpWest

    Can UpWest lead the way forward for Express?

    The DTC brand is opening stores, will launch a partnership with a major retailer this year and may be just the thing the specialty retailer was looking for. 

    By Aug. 10, 2022
  • Reflections of buildings on a Warby Parker store window, dominated by white and blue.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    Warby Parker lays off 15% of its corporate workforce, citing changing consumer behavior

    The DTC eyewear brand said it’s restructuring in order to be in the best position long term, but that store and customer experience jobs aren’t affected.

    By Aug. 9, 2022
  • An Allbirds storefront on Newbury Street in Boston.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Allbirds sunsets leggings offering amid ever-widening losses

    Layoffs a couple of weeks ago may be just the start as the brand adjusts its sales model and its merchandise mix in pursuit of profitable growth.

    By Aug. 9, 2022
  • Chewy, fulfillment center, conveyor belt
    Image attribution tooltip
    Permission granted by Chewy

    Chewy expands insurance offering with launch of CarePlus

    Following others in the sector, the retailer is leaning deeper into service offerings to maintain loyalty with consumers.

    By Aug. 8, 2022
  • Torrid hires Guitar Center vet as COO, CFO

    Tim Martin was named to the dual position, while the company also announced a new CTO.

    By Tatiana Walk-Morris • Aug. 5, 2022
  • Wayfair back in the red in Q2 as customers quit

    The furniture e-retailer is doing even worse than the overall sector, which has seen demand drop following a pandemic-related surge.

    By Aug. 4, 2022
  • Crocs' socks line
    Image attribution tooltip
    Courtesy of Leeor Wild for Crocs

    Crocs Q2 revenue increases 51% as Heydude nearly doubles sales

    While others in the industry are struggling, the retailer continues to post record numbers. But its full-year guidance took a hit.

    By Aug. 4, 2022
  • An Allbirds storefront on Abbot Kinney Boulevard in California.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Allbirds lays off 8% of its global corporate workforce

    Twenty-three people were let go last week after the footwear brand, facing rising costs, evaluated roles and processes to prep for its next phase of growth.

    By Aug. 3, 2022
  • A display of Glossier products inside the brand's Washington, D.C. store.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    More layoffs at Glossier as the brand moves into wholesale

    The company is parting ways with about two dozen employees as it preps for a life outside of single-channel distribution.

    By Aug. 3, 2022
  • An illustration of a unicorn grazing.
    Image attribution tooltip
    Kendall Davis/Retail Dive

    Fallen unicorns: 9 retailers that have recoiled from sky-high valuations

    After reaching or eclipsing the billion-dollar mark, these companies have tumbled back to earth — or disappeared.

    By Aug. 3, 2022
  • Jessica Alba stands in front of an Honest Beauty display.
    Image attribution tooltip
    Paul Zimmerman/Getty Images Entertainment via Getty Images

    Honest Beauty to sell through Ulta stores

    The expansion comes two weeks after the Honest Company signed a wholesale deal with Walmart.

    By Aug. 2, 2022
  • Bag of almond flour
    Image attribution tooltip
    Permission granted by Bob's Red Mill

    Bob’s Red Mill to halt DTC operations

    After selling over the phone, via mail and through its website for years, the flour producer is focusing on wholesale.

    By Aug. 2, 2022
  • Drew Barrymore joins Grove Collaborative.
    Image attribution tooltip
    Courtesy of Grove Collaborative

    Grove Collaborative aims to curb plastic waste in campaign with Drew Barrymore, Sir Richard Branson

    The DTC company wants to combat the narrative that there’s nothing consumers can do about plastic waste. 

    By Tatiana Walk-Morris • July 29, 2022
  • A close-up of a display of Glossier products at the brand's Washington, D.C. store.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Glossier enters wholesale with Sephora deal

    In its first retail partnership, the DTC brand will be sold in the beauty retailer’s U.S. and Canadian stores, as well as on its website and app.

    By July 26, 2022
  • Image attribution tooltip
    Courtesy of Very Great

    Very Great hires vice presidents of sales, omnichannel fulfillment operations

    The DTC holding company is one of many that have been building out their portfolios of online brands in hopes of fueling their growth.

    By Tatiana Walk-Morris • July 26, 2022
  • A flip board on the inside of Glossier's Washington, D.C. store that reads "Pink skies ahead."
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Glossier's fifth store to open in DC's Georgetown neighborhood

    The brand’s brick-and-mortar expansion carries on, despite layoffs and price hikes earlier this year.

    By July 26, 2022
  • Children's clothing
    Image attribution tooltip
    Retrieved from Hanna Andersson on July 26, 2022

    Children's clothing brand Hanna Andersson names CEO

    Aimée Lapic — who has previously held roles at Gap Inc., Banana Republic and GoPro — marks the retailer’s fifth CEO in as many years.

    By July 26, 2022
  • Two models each stand beside a third model in a wheelchair, a large blue sash decorating the wall and floor.
    Image attribution tooltip
    Courtesy of Urban Outfitters

    Urban Outfitters to bring Parade into select stores

    On the forefront of inclusive marketing in the competitive lingerie segment, the DTC brand joins others in turning to wholesale to stoke revenue.

    By July 25, 2022
  • Image attribution tooltip
    Courtesy of The Honest Company

    Walmart partnership expands The Honest Company's reach

    The DTC brand has been raising capital and hiring industry executives as it grows its online and in-store footprint.

    By Tatiana Walk-Morris • July 22, 2022
  • A teenager holds up a pair of blue undies.
    Image attribution tooltip
    Courtesy of Thinx

    Thinx rebrands teen line, lowers price

    The DTC period underwear brand last year also launched a cheaper line that sells through Walmart and Target.

    By July 19, 2022