DTC: Page 48

  • Two people with long hair smile with red lipstick on
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    Courtesy of Beautycounter
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    Beautycounter to launch at Ulta

    The DTC beauty brand will enter 500 of the retailer’s stores, allowing it to expand access to its “clean beauty” products.

    By Dani James • Feb. 23, 2023
  • Dressing room in purple light with a large screen in one corner.
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    Courtesy of Fit Xperience Savage X Fenty
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    Savage X Fenty delves deeper into fitting room tech

    In under 30 seconds, a tool creates an avatar of a shopper's body type and recommends products that will be an ideal fit.

    By Tatiana Walk-Morris • Feb. 23, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Four people smile at the camera wearing multi-colored medical scrubs
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    Permission granted by Fabletics
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    Fabletics launches first scrubs collection

    The line was created using research and insights from over 6,500 medical professionals, and the DTC brand will be donating sets as part of the release.

    By Dani James • Feb. 22, 2023
  • Lineup of Neon Hippie products.
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    Courtesy of Neon Hippie
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    Beauty veteran launches skincare brand Neon Hippie in US

    The brand has already lined up a wholesale partner through Neiman Marcus, which will sell the products in select stores and on its website.

    By Tatiana Walk-Morris • Feb. 22, 2023
  • The inside of a Nike Rise with a checkout counter.
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    Courtesy of Nike
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    Nike’s chief digital information officer exits

    Ratnakar Lavu arrived in 2019 from Kohl’s, with a goal to accelerate the sportswear giant’s growth.

    By • Feb. 22, 2023
  • Person wearing a suit outside with a city backdrop.
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    Courtesy of Indochino
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    Indochino posts 40% revenue increase in 2022

    The suit brand noted record-breaking results over the Black Friday weekend, and attributed some of its sales success to sports partnerships.

    By Tatiana Walk-Morris • Feb. 21, 2023
  • The indoor main entrance to Sweetwater music's retail store in Fort Wayne, Indiana
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    Permission granted by Sweetwater
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    Deep Dive

    YouTubers, podcasters help Sweetwater reach a record sales year

    The pandemic led musicians to buy streaming equipment, pushing the retailer to over $1 billion in sales – all with only one physical store. 

    By Nate Delesline III • Feb. 21, 2023
  • Person with pulled back dark hair and sunglasses smiles
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    Permission granted by Gorgie
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    ‘I wanted to go back to building’: Why Lively’s founder pivoted from selling bras to functional beverages

    Michelle Cordeiro Grant is focused on bringing wellness to the energy drink category through the launch of her new brand, Gorgie.

    By Dani James • Feb. 21, 2023
  • A delivery driver handing a package to a resident in their doorway.
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    Retrieved from Adobe Stock.
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    Sponsored by Deposco

    Why you should rewrite your game plan for DTC inventory management

    Retail brands must rewrite their DTC inventory fulfillment strategy for “visibility first”.

    Feb. 21, 2023
  • Person's hand holding a Futurewise product.
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    Permission granted by Futurewise
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    Skincare brand Futurewise launches into Target

    The addition of the skincare brand, which launched just three months ago, builds on the mass merchant’s push to ramp up its beauty assortment.

    By Dani James • Feb. 17, 2023
  • This is a picture of a yeti cooler from a creative commons search.
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    The image by Tony Webster is licensed under CC BY 2.0
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    Yeti names permanent CFO

    Mike McMullen, who has held the position on an interim basis since October, will focus on driving growth at the outdoor products company.

    By Tatiana Walk-Morris • Feb. 17, 2023
  • Pharrell Williams at the 65th Grammy Awards on Feb. 5, 2023.
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    Amy Sussman via Getty Images
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    Column

    The Weekly Closeout: Louis Vuitton brings on Pharrell Williams, Belk plots more outlet stores

    The fashion designer and singer joins the luxury brand as men’s creative director, while the department store plans up to six outlet openings by mid-April.

    By Retail Dive Staff • Feb. 17, 2023
  • Guinness
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    Courtesy of Guinness
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    No- and low-alcohol category tops $11B in 2022 with growth accelerating, IWSR says

    The segment is forecast to post a compound annual growth rate topping 7% through 2026, compared to greater than 5% from 2018 to 2022.

    By Christopher Doering • Feb. 17, 2023
  • Blonde haired person poses in a white tank top and dark colored hoodie
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    Courtesy of Victoria's Secret & Co.
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    Frankies Bikinis, Victoria’s Secret introduce exclusive collection

    The swimwear and loungewear collection comes after the lingerie giant invested $18 million in the smaller direct-to-consumer brand last year.

    By Dani James • Feb. 16, 2023
  • Tatcha's virtual store experience
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    Courtesy of Tatcha x Emperia
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    Tatcha launches virtual store to promote body care products

    To coincide with the virtual experience, the skincare brand is hosting a real-life pop-up shop in Los Angeles.

    By • Feb. 16, 2023
  • A woman models two cocktail dresses.
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    Courtesy of Azazie
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    Azazie, Kendall + Kylie release cocktail and party dresses

    The DTC bridal brand is adding another product category to its assortment beyond wedding dresses. 

    By Tatiana Walk-Morris • Feb. 16, 2023
  • Four happy people stand in snow wearing Moosejaw apparel.
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    Permission granted by Moosejaw
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    Moosejaw introduces gear, apparel resale program

    The Walmart-owned retailer is offering customers store credit in exchange for their secondhand items.

    By Tatiana Walk-Morris • Feb. 15, 2023
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple fires back at activist investors seeking control over board

    The DTC brand has issued cumulative voting preferred stock intended to “protect shareholders and treat them equally,” Chairman Paul Zepf said.

    By • Feb. 15, 2023
  • Exterior of an Allbirds store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    What it takes to be a successful DTC brand in 2023

    Direct-to-consumer darlings like Warby Parker and Allbirds helped pave the way for more brands to enter the space. But now, the playbook has changed.

    By • Feb. 15, 2023
  • Person wearing Harley Davidson apparel sits on a motorcycle.
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    Courtesy of Harley Davidson
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    Harley-Davidson introduces H-D Collections, a curated assortment of apparel lines

    H-D Collections will launch with three lines, featuring new merchandise and vintage finds, and will showcase products online and in pop-up shops.

    By Tatiana Walk-Morris • Feb. 15, 2023
  • A diverse group of hikers deals with brightly colored luggage among large rocks on a grassy green mountainside.
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    Courtesy of Away
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    Away exploring strategic options, including a sale: Bloomberg

    The brand once boasted a $1.4 billion valuation. But over the years it has experienced challenges, including several C-suite changes.

    By Dani James • Feb. 14, 2023
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
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    Permission granted by Grove Collaborative
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    Grove Collaborative expands into Walmart, Amazon

    As it deepens its wholesale presence, the brand is focused on profitability, co-founder and CEO Stuart Landesberg told Retail Dive.

    By Dani James • Feb. 14, 2023
  • Bras on display in Lively's Austin store
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    Courtesy of Lively
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    Lively moves into Canada

    The new market launch follows a number of changes at the intimates brand in recent years, including an acquisition and a CEO transition.

    By • Updated Feb. 14, 2023
  • A woman holding two bottles of Saltair products
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    Courtesy of Saltair
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    Beauty brand Saltair launches fitness collaboration

    The company has released a seven-day workout program with The Sculpt Society centered around self-care and body confidence.

    By Dani James • Feb. 13, 2023
  • Photos of self care products from a number of companies including Bloom, Lume and So Glassy.
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    Courtesy of Target
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    Target expands beauty assortment with ‘thousands’ of new products

    The effort includes bringing in new Black-owned and inclusive brands, as well as more products that meet its Target Clean standards.

    By Tatiana Walk-Morris • Feb. 13, 2023