DTC: Page 42


  • A mattress showroom with a sign saying Avocado
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    Permission granted by Avocado Green Mattress
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    Avocado Green Mattress enters wholesale

    The direct-to-consumer mattress brand is now sold at nine Living Spaces stores in California as the company seeks out more wholesale partners. 

    By Dani James • April 19, 2023
  • A Mejuri and a Vuori storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    Vuori names 4 C-suite executives

    Among the appointments are Hugh Garrity, a former Yeti exec, as COO and Libby Stockstill, a Vans veteran, as general counsel and corporate secretary.

    By Natalie Schwartz • April 19, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Revolution Beauty cosmetic products
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    Courtesy of Revolution Beauty
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    Revolution Beauty launches at Walmart

    The skincare and cosmetic brand debuted an exclusive $5-and-under collection at the mass merchant dubbed Relove by Revolution.

    By Howard Ruben • April 19, 2023
  • Several people pose in full body tights around cars
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    Courtesy of Boohoo / PrettyLittleThing
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    PrettyLittleThing CEO steps down

    Founder Umar Kamani is leaving after twelve years, but will continue to support certain projects while the brand searches for a replacement.

    By Dani James • April 18, 2023
  • A Mirror display in a Lululemon store
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    Courtesy of Lululemon
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    Three years after acquiring it, Lululemon could sell Mirror: Bloomberg

    The home fitness maker has been a drag on the athletic retailer’s performance, and hardware sales disappointed in Q4.

    By April 18, 2023
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple settles fight with activist investor Coliseum Capital Management

    The mattress brand agreed to shake up its board by adding three new members and replacing its board chair.

    By Howard Ruben • April 17, 2023
  • A Dr. Martens storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    Dr. Martens CFO to retire

    Jon Mortimore will stay on until a successor is found, and the footwear brand spent more than anticipated in Q4 to resolve issues at a U.S. distribution center. 

    By Dani James • April 17, 2023
  • Two people with temporary tattoos on their arms stare directly into the camera.
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    Courtesy of Inkbox
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    Walmart adds temporary tattoo brand Inkbox to in-store assortment

    In its first wholesale partnership, the tattoo brand is offering an exclusive collection to be sold in the retail giant’s beauty aisles.

    By Howard Ruben • April 14, 2023
  • Person with black hair in bun wearing tan sweater and black pants
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    Permission granted by Universal Standard
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    Universal Standard acquires plus-size brand Henning

    As a result of the deal, Henning founder Lauren Chan is joining the direct-to-consumer company as head of brand partnerships. 

    By Dani James • April 14, 2023
  • A the interior of a store glows through the front windows, with a sign reading "Bonobos" in white capital letters above.
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    Courtesy of Express, Inc. and WHP Global
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    Walmart is selling Bonobos to Express, WHP Global for $75M

    The retail giant paid more than four times that much when it acquired the DTC menswear brand six years ago.

    By April 14, 2023
  • Three multi-colored catalog pamphlets stacked
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    zefart via Getty Images
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    Catalog retailer AmeriMark Interactive files for bankruptcy

    The company, which also operates through e-commerce, saw total revenue drop by about $375 million in 2022 compared to the year before. 

    By Dani James • April 13, 2023
  • An Amazon Prime delivery truck
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    Courtesy of Amazon
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    Andy Jassy touts Amazon’s advertising potential

    In his annual letter to shareholders, the e-commerce giant's chief executive compared the ad business to AWS, which he led for more than 20 years.

    By Nate Delesline III • April 13, 2023
  • Stacked white boxes of makeup on a black store display
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    Gabe Ginsberg / Stringer via Getty Images
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    Forma Brands exits bankruptcy, names previous Outdoor Voices exec CEO

    The beauty company finalized its sale to investors, including Jefferies Finance, and appointed Cliff Moskowitz to the chief role.

    By Dani James • April 12, 2023
  • A group of people in custom suits stand in front of a red wall.
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    Courtesy of Indochino
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    Indochino expands womenswear to all stores, online

    After a test run in some of its physical showrooms, the custom suits brand is broadening availability of its nascent women's offering.

    By Howard Ruben • April 12, 2023
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed launches new tiered loyalty program

    The hair color company will offer customers discounts and free services based on their membership tier for at-home and Hair Color Bar clients.

    By Dani James • April 12, 2023
  • Person uses mounted fitness mirror equipment from Tonal
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    Courtesy of Tonal
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    Tonal founder Aly Orady steps down as CEO

    Orady is transitioning to the chief technology officer position as the company closes $130 million in financing.

    By Dani James • April 11, 2023
  • Casper storefront.
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    Kaarin Vembar/Retail Dive
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    Casper to sell Canadian operations for $20.6M

    The disruptor is handing over its Canadian business to traditional retailer Sleep Country, which operates 290 corporate-owned stores and 20 warehouses.

    By Dani James • April 10, 2023
  • Care/of's Sam's Club offering
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    Courtesy of Care/of
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    Care/of launches at Sam’s Club

    The DTC vitamin and supplement brand, which introduced products specifically designed for the club retailer, is steadily adding more wholesale partners.

    By Howard Ruben • April 10, 2023
  • A group of young people stand in front of multicolored range of fabric.
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    Courtesy of Puma
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    Puma assembles team of young activists to tailor sustainability initiatives

    The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.

    By Sara Karlovitch • April 10, 2023
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Gen Z still loves Nike, American Eagle

    Amazon remained teens' favorite e-commerce destination above brands’ direct-to-consumer sites, according to a survey by Piper Sandler.

    By Dani James • April 7, 2023
  • Interior of a Golden Goose store
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    Courtesy of Golden Goose
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    Golden Goose hits 500M euros in revenue in 2022

    The sneaker brand said that direct-to-consumer sales now account for 70% of the company’s total revenue.

    By Howard Ruben • April 7, 2023
  • People posed against a wall wearing blue underwear and white shirts
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    Permission granted by Saalt
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    Saalt launches underwear collection at Target

    The menstrual care brand is bringing its Comfort Collection period underwear to the mass retailer at a cheaper price than its own direct-to-consumer website.

    By Dani James • April 6, 2023
  • Three meal kits on a counter.
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    Courtesy of Blue Apron
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    DoorDash and Blue Apron cook up meal kit expansion

    The online food ordering and delivery platform’s DashMart now have the meal kit maker’s Heat & Eat options in 11 markets, including New York City.

    By Catherine Douglas Moran • April 6, 2023
  • Gainful's products including protein powder and flavor boosters
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    Courtesy of Gainful
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    Personalized nutrition brand Gainful launches at Target

    The partnership, which marks the DTC brand’s first entrance into wholesale, puts Gainful’s products in 1,800 of the mass merchant’s stores.

    By Howard Ruben • April 5, 2023
  • A hand holding yellow vitamin bottles in front of a Target store sign
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    Permission granted by Ritual
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    Supplement brand Ritual launches into Target

    The brand is also sold through Amazon and Whole Foods, and its vitamins are packaged in recycled materials.

    By Dani James • April 5, 2023